#6110
Mentioned in 5 episodes

Yes!

Book • 2008
This book reveals 50 simple but remarkably effective strategies to become more persuasive, based on more than 60 years of research into the psychology of persuasion.

It shows how small changes in approach can make a significant difference in persuasive powers, both at work and at home.

The book is co-written by Robert Cialdini, the world's most quoted expert on influence, and features insights that can be applied immediately to improve effectiveness in persuasion.

Mentioned by

Mentioned in 5 episodes

Mentioned by
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Brett Malinowski
as a book containing 51 case studies illustrating various psychological principles.
149 snips
No BS Advice to Get Rich on YouTube
Mentioned by
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Alex Hormozi
as one of the best books on influence in marketing and sales.
Why Coaches Get So Much HATE | Ep 226
Mentioned by
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Alex Hormozi
as a book containing a study on how countries get people to opt in to be organ donors.
Bootstrapped to Millions Without Loans or Investors | Ep 906
Mentioned by
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Steve Martin
as a book he co-authored with Robert Cialdini and Noah, based on Cialdini's earlier work.
455. The Influence Equation: Transformational Change with Steve Martin
Mentioned by
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Tim Houlihan
as a book co-authored by
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Steve Martin
and Bob Cialdini.
The Influence Equation: Simple Steps to Persuade Better | Steve Martin
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Dr. Haley Perlus
when discussing the importance of focusing on a limited number of goals for effective change.
Dr. Haley Perlus: The Mindset Secrets of Peak Performers and Mental Toughness
Mentioned by
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John McFerrin
, featuring Jon Anderson on vocals.
121: King Crimson - Red (1974)

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