

#6110
Mentioned in 5 episodes
Yes!
Book • 2008
This book reveals 50 simple but remarkably effective strategies to become more persuasive, based on more than 60 years of research into the psychology of persuasion.
It shows how small changes in approach can make a significant difference in persuasive powers, both at work and at home.
The book is co-written by Robert Cialdini, the world's most quoted expert on influence, and features insights that can be applied immediately to improve effectiveness in persuasion.
It shows how small changes in approach can make a significant difference in persuasive powers, both at work and at home.
The book is co-written by Robert Cialdini, the world's most quoted expert on influence, and features insights that can be applied immediately to improve effectiveness in persuasion.
Mentioned by
Mentioned in 5 episodes
Mentioned by 

as a book containing 51 case studies illustrating various psychological principles.


Brett Malinowski

149 snips
No BS Advice to Get Rich on YouTube
Mentioned by 

as one of the best books on influence in marketing and sales.


Alex Hormozi

Why Coaches Get So Much HATE | Ep 226
Mentioned by 

as a book containing a study on how countries get people to opt in to be organ donors.


Alex Hormozi

Bootstrapped to Millions Without Loans or Investors | Ep 906
Mentioned by ![undefined]()

as a book he co-authored with Robert Cialdini and Noah, based on Cialdini's earlier work.

Steve Martin

455. The Influence Equation: Transformational Change with Steve Martin
Mentioned by ![undefined]()

as a book co-authored by ![undefined]()

and Bob Cialdini.

Tim Houlihan

Steve Martin

The Influence Equation: Simple Steps to Persuade Better | Steve Martin
Mentioned by 

when discussing the importance of focusing on a limited number of goals for effective change.


Dr. Haley Perlus

Dr. Haley Perlus: The Mindset Secrets of Peak Performers and Mental Toughness
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, featuring Jon Anderson on vocals.

John McFerrin

121: King Crimson - Red (1974)