#8243
Mentioned in 5 episodes

Yes!

Book • 2008
This book reveals 50 simple but remarkably effective strategies to become more persuasive, based on more than 60 years of research into the psychology of persuasion.

It shows how small changes in approach can make a significant difference in persuasive powers, both at work and at home.

The book is co-written by Robert Cialdini, the world's most quoted expert on influence, and features insights that can be applied immediately to improve effectiveness in persuasion.

Mentioned by

Mentioned in 5 episodes

Mentioned by Brett Malinowski as a book containing 51 case studies illustrating various psychological principles.
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