

#8243
Mentioned in 5 episodes
Yes!
Book • 2008
This book reveals 50 simple but remarkably effective strategies to become more persuasive, based on more than 60 years of research into the psychology of persuasion.
It shows how small changes in approach can make a significant difference in persuasive powers, both at work and at home.
The book is co-written by Robert Cialdini, the world's most quoted expert on influence, and features insights that can be applied immediately to improve effectiveness in persuasion.
It shows how small changes in approach can make a significant difference in persuasive powers, both at work and at home.
The book is co-written by Robert Cialdini, the world's most quoted expert on influence, and features insights that can be applied immediately to improve effectiveness in persuasion.
Mentioned by
Mentioned in 5 episodes
Mentioned by
Brett Malinowski as a book containing 51 case studies illustrating various psychological principles.


149 snips
No BS Advice to Get Rich on YouTube
Mentioned by
Alex Hormozi as a book containing a study on how countries get people to opt in to be organ donors.


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Mentioned by Steve Martin as a book he co-authored with Robert Cialdini and Noah, based on Cialdini's earlier work.

455. The Influence Equation: Transformational Change with Steve Martin
Mentioned by
Dr. Haley Perlus when discussing the importance of focusing on a limited number of goals for effective change.


Dr. Haley Perlus: The Mindset Secrets of Peak Performers and Mental Toughness