In this highly acclaimed book, Dr. Robert B. Cialdini explains the psychology behind why people say yes and how to apply these insights ethically. The book outlines six universal principles of influence: Reciprocation, Commitment and Consistency, Social Proof, Liking, Authority, and Scarcity. The new and expanded edition includes a seventh principle, Unity, along with new research, insights, and examples. Cialdini uses memorable stories and relatable examples to make the subject accessible and easy to understand, helping readers become more skilled persuaders and defend themselves against unethical influence attempts.
This book reveals 50 simple but remarkably effective strategies to become more persuasive, based on more than 60 years of research into the psychology of persuasion. It shows how small changes in approach can make a significant difference in persuasive powers, both at work and at home. The book is co-written by Robert Cialdini, the world's most quoted expert on influence, and features insights that can be applied immediately to improve effectiveness in persuasion.
DotCom Secrets is not just another 'how-to' book on internet marketing. It focuses on the science of funnel building, helping businesses identify and fix their 'funnel' problems. Russell Brunson, the CEO and co-founder of ClickFunnels, shares his expertise gained from running tens of thousands of split tests. The book provides actionable blueprints on how to build sales funnels, increase traffic and conversions, and transform your business into a profitable sales and marketing machine. It emphasizes the importance of understanding your dream clients, creating a value ladder, and implementing effective follow-up funnels to keep customers engaged.
In 'The 48 Laws of Power', Robert Greene and Joost Elffers synthesize three thousand years of the history of power into 48 laws. These laws are derived from the philosophies of Machiavelli, Sun Tzu, and Carl Von Clausewitz, as well as the lives of influential figures such as Henry Kissinger and P.T. Barnum. The book provides tactics, concepts, and lessons on how to achieve and maintain power, emphasizing prudence, confidence, and self-preservation. Each law is illustrated with historical examples and is designed to help readers understand and navigate the dynamics of power in various aspects of life, including work, social hierarchies, and politics.
In 'Mastery', Robert Greene argues that mastery is not an innate talent but a skill that can be developed through a rigorous process. The book outlines several key stages: finding your life's task, undergoing an ideal apprenticeship, finding the right mentor, acquiring social intelligence, and fusing intuitive with rational thinking. Greene draws on the lives of historical and contemporary masters such as Mozart, Einstein, and Temple Grandin to illustrate his points. He emphasizes the importance of deep practice, self-directed learning, and the ability to read and navigate social dynamics. The book challenges the conventional notion of genius as a genetic gift and offers practical steps for anyone to achieve mastery in their chosen field.
We're Gonna Make It 
