The Game with Alex Hormozi Bootstrapped to Millions Without Loans or Investors | Ep 906
4 snips
Jun 12, 2025 
Ahnny Truong, founder of EMME Lash & Beauty, shares her inspiring journey of bootstrapping a successful eyelash salon chain. She discusses the hurdles of managing multiple locations, emphasizing customer service and partner communication. Ahnny reveals innovative strategies for client retention and revenue growth, including a structured approach for career progression among staff. The conversation also highlights the importance of effective pricing and membership programs to optimize business performance, all while navigating the complexities of partnerships and personal relationships.
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Challenges of Scaling Lash Business
- Ahnny Truong co-founded Amy Lash and Beauty and managed seven locations generating $2.3 million annually.
- She struggled with partner misalignment, unpaid work, and inconsistent service which risked business growth.
Book Return Visits Immediately
- Book clients' next appointments immediately during their visit to secure future revenue.
- Consider memberships to stabilize income, but memberships require compelling offers to sell more easily.
Ownership Strengthens Profitability
- The biggest profit likely comes from locations fully controlled by the owner rather than partners.
- Rapid expansion with many partners without systems can cripple long-term scaling potential.
