The Good Leadership Podcast

William Arruda is an entrepreneur, speaker, and the world's leading authority on the topic of personal branding. He's the bestselling author of the definitive books on the topic: Digital YOU, Career Distinction, and Ditch. Dare. Do! He has delivered presentations to many of the world's most revered brands including American Express, BP, Google, Gucci, LinkedIn, Microsoft, and Target. As a personal branding pioneer, he has been credited with turning the concept of personal branding into a global industry. William was named by Global Gurus as the World's #1 Branding Expert in 2022, and he received the Chair Award from the International Coaching Federation (ICF) for his contribution to the field of coaching. He has appeared on the Discovery Channel, BBC, CBS, and NPR and has been featured in 1,000+ publications, including Time, the Wall Street Journal, Fast Company, GQ, and the New York Times. He regularly shares his thoughts on personal branding in his Forbes column, which has attracted over 17 million views. William's Books: https://williamarruda.com/books/ William's Forbes Column: https://www.forbes.com/sites/williamarruda/?sh=2fee5b26668d - Learn more about IMS and future sessions with thought leaders like William Arruda: https://ims-online.com Single Servings (bite-sized video clips that answer your most pressing leadership and management challenges) - youtube.com/playlist?list=PLNwWl_bClmVyp_YJxfrDJy4kGhRxaxJZm Relevant IMS Leadership and Management Articles - https://blog.ims-online.com Connect on LinkedIn - https://linkedin.com/in/charlesagood Chapters: (00:00) Introduction (01:53) William Arruda’s background (03:25) Significance of Personal Branding   (05:34) Personal Branding is being selectively famous (06:30) Tool: Match first, stand out second (08:08) Maintaining a digital identity  (09:38) Building a Personal Brand  (10:45) Positioning your brand  (12:32) 3 Stages of Building a Powerful Brand: Undifferentiated, Distinguished and Demanded  (14:18) Building brand is a lifelong process (15:18) Identifying things that makes you stand out (17:19) Creating brand disciples  (18:54) Delivering value at work (20:24) Proactively seek feedback to build stronger brand (21:27) Anonymous feedback tool for Senior Leaders  (22:45) 6 categories of content for your story (24:53) Every decision is made based on emotion (26:56) Conformity is the problem with elevator pitches (28:31) Tip: Recommendations to create a great elevator pitch (30:40) Self awareness is a core element for successful leaders (31:54) Building your LinkedIn profile (33:25) Moving content beyond page one of Google (35:11) Tip: Focus on quality not quantity in your LinkedIn profile (36:25) Tip: Importance of Headshots on LinkedIn  (37:41) Tip: Improving your LinkedIn headline (39:00) Tip: Building a compelling LinkedIn about section  (40:46) Being opinionated helps in Personal Branding (41:37) Tip: Rearranging endorsements to make relevant ones appear at the top (42:15) Tip: Choose your own URL for LinkedIn (43:29) Tip: Use consistent color and fonts to stand out  (45:10) Reusing and repurposing the same set of brand identity elements (45:56) Information to include in your emails and signature (47:51) Be promiscuous while building connections  (50:26) Remaining visible to your community/network (51:27) Content creation is a powerful way to differentiate yourself (52:44) Tool: The Strawberry Test (54:23) Curate content if you don’t want to create (55:43) Repurpose content into different formats (57:35) Key takeaway (58:33) Conclusion

Todd Henry positions himself as an "arms dealer for the creative revolution", he teaches leaders and organizations how to establish practices that lead to everyday brilliance. He is the author of six books (The Accidental Creative, Die Empty, Louder Than Words, Herding Tigers, The Motivation Code, Daily Creative) which have been translated into more than a dozen languages, and he speaks and consults across dozens of industries on creativity, leadership, and passion for work. With more than fifteen million downloads, his podcast The Accidental Creative offers weekly tips for how to stay prolific, brilliant, and healthy. Todd's book Die Empty was named by Amazon.com as one of the best books of 2013. His latest book, Daily Creative, offers daily sparks of inspiration and practical advice for creative pros. The Accidental Creative Podcast: https://accidentalcreative.com/podcasts Todd Henry's Books: toddhenry.com/books - Learn more about IMS and future sessions with thought leaders like Todd Henry: https://ims-online.com Single Servings (bite-sized video clips that answer your most pressing leadership and management challenges) - youtube.com/playlist?list=PLNwWl_bClmVyp_YJxfrDJy4kGhRxaxJZm Relevant IMS Leadership and Management Articles - blog.ims-online.com Connect on LinkedIn - linkedin.com/in/charlesagood Chapters: (00:00) Introduction (02:11) Todd’s background (03:37) Elements of an authentic voice: Identity, Vision and Mastery (05:53) Key principles: Authenticity, Uniqueness, Precision, Empathy and Timing (10:00) If you have identity + vision, but not mastery (10:31) If you have identity + mastery, but lack the vision (10:51) If you have mastery + vision, but don’t have the identity (11:39) Major obstacles when creating authentic voice (13:49) Concept of Inertia  (15:08) Phases of growth: Discovery, Emulation, Divergence and Crisis (18:54) Example of Emulation phase (20:35) Divergence after Emulation example (23:18) Taking risks and finding one’s own voice (26:22) What is Authenticity? (27:12) Advisers help us see ourselves fully  (28:45) Writing your own manifesto (32:07) Notables as a tool to understand ourselves better (34:41) Finding intended audience instead of target market (35:22) Deeply resonating with one person helps you connect with many (38:05) Working on empathy to create authentic voice (40:49) Example of anti-smoking campaigns and their achieved results (43:45) Gain Mastery with deliberate practice (47:46) Concept of dailies and Todd’s daily practices (50:24) Practice keeps you battle ready  (53:37) Example of consistency between the product, message, and cultural moment (55:56) Key takeaway (56:51) Conclusion

Dr. Richard Brinkman is the developer of Conscious Communication® and shares human behavior insights and content-rich communication strategies, which helps organizations improve leadership performance and apply principles of Conscious Communication® to improve their bottom-line results. This effective approach to communication has been delivered to millions of people through keynotes and training, radio, television, print interviews, and numerous award-winning books, videos, and audio programs. Dr. Brinkman is also the author of numerous books including the international bestseller Dealing With People You Can't Stand: How to Bring Out the Best in People at Their Worst (McGraw Hill), which has been translated into 25 languages. Dr. Rick Brinkman's Books: https://www.amazon.com/Books-Dr-Rick-Brinkman/s?rh=n%3A283155%2Cp_27%3ADr.+Rick+Brinkman - Learn more about IMS and future sessions with thought leaders like Dr. Rick Brinkman: ims-online.com Single Servings (bite-sized video clips that answer your most pressing leadership and management challenges) - youtube.com/playlist?list=PLNwWl_bClmVyp_YJxfrDJy4kGhRxaxJZm Relevant IMS Leadership and Management Articles - blog.ims-online.com Connect on LinkedIn - linkedin.com/in/charlesagood Chapters: (00:00) Dr. Rick Brinkman background (03:03) Tool: 4 positive intents (05:26) Tool: 3 zones of cooperation (09:52) Difference between tank behavior and grenade behavior (12:03) Tool: Blending technique to deal with difficult behaviors (13:38) Blending in different modes (15:31) Active listening (19:47) Issue of snipers (22:31) 2 steps to deal with snipers: call attention and do reconnaissance (25:42) Dealing with stress from sniping (28:16) Problem with Tank Behavior and Grenade Tantrum (30:17) Tool: Timeouts for grenade tantrums (32:16) Difference in behavioral definitions creates conflicts (34:00) 5 human behaviors that create conflict (36:45) Know it all behavior (39:14) Tool: Techniques to deal with know it all behavior (43:02) Dealing with whining behavior (44:55) Tool: Strategies to solve the problem of whining (48:57) How to draw the line when everything fails (50:45) Tip: Visual communication to combat negativity (52:33) Conclusion

Jana Meyers is the Director of Talent Management and Organizational Effectiveness at H&R Block and Kim Iorns is the Director of Talent and Learning at H&R Block. H&R Block and IMS have been partners since 2015 and continue to have a successful partnership working together. - Learn more about IMS and future sessions: ims-online.com Single Servings (bite-sized video clips that answer your most pressing leadership and management challenges) - https://www.youtube.com/playlist?list=PLNwWl_bClmVyp_YJxfrDJy4kGhRxaxJZm Relevant IMS Leadership and Management Articles - blog.ims-online.com Connect on LinkedIn - linkedin.com/in/charlesagood Chapters: (00:00) Introduction (01:00) Jana’s background (01:55) Kim’s background (02:47) Talent management strategies (05:02) Talent development (06:24) Points of interest at H&R Block (07:15) Learning culture at H&R Block (08:35) IMS & H&R Block (11:09) Impact of IMS programs on the leader and employees (13:54) Use of AI by Jana and Kim’s Team (15:11) Jana and Kim’s recommendation for leaders (16:31) Conclusion

Dr. Pearl Sumathi is an Assistant Professor of Practice for the Department of Management in the Spears School of Business at Oklahoma State University. Pearl is an award-winning designer and leader of learning and development with close to 25 years of corporate experience in human resources. She is passionate about designing and delivering mid and senior level leadership development programs, consulting with organizations on reskilling and preparing the workforce of the future. During her tenure at Wharton Executive Education, she has consulted with top global companies to design superior leadership development programs to build successful talent pipelines. In Pearl's corporate career she served as Chief Learning Officer for Lincoln Financial Group where she established an award-winning learning and development function. She held other senior learning and HR roles at Fujitsu, Mphasis, an HP company and Infosys. In her current role as Assistant Professor of Practice in the management department of Spears School of Business, she teaches human resources enabling management students to relate theory with practical experience. Pearl received her Master's and Doctor in Education from University of Pennsylvania. Her award-winning dissertation established a framework to help companies brand their learning and development experience to render a human centric employee experience. - Learn more about IMS and future sessions with thought leaders like Pearl Sumathi: https://ims-online.com/ Single Servings (bite-sized video clips that answer your most pressing leadership and management challenges) - https://www.youtube.com/playlist?list=PLNwWl_bClmVyp_YJxfrDJy4kGhRxaxJZm Relevant IMS Leadership and Management Articles - blog.ims-online.com Connect on LinkedIn - linkedin.com/in/charlesagoo/ Chapters: (00:00) Introduction (01:07) Pearl’s background (01:56) Importance of accountability (03:17) People avoid accountability conversations (04:51) Tip for accountability conversations (05:47) Showing vulnerability to be a better leader (07:50) Building accountability within the team (08:23) Bridging the gap between an expectation and a deliverable (10:21) Result of lack of accountability and how to deal with it (11:30) Accountability at work: Individual and Team (14:24) Ways to improve accountability for employees (16:03) Tips: Giving good feedback (18:10) Taking ownership of failures (20:56) Tool: Accountability partners as support network (23:26) Leaders should set expectations and celebrate success (25:38) Tool: Being able to say no (27:28) Building accountability (28:57) Key takeaway (29:11) Conclusion

With a natural ability to engage and empower others, Ty draws on his experience in the trenches to share real and tangible techniques about the principles of leadership that continue to create his success. He has been featured as one of the Top 40 Under 40 and is a young fresh voice providing interactive presentations that are engaging, dynamic and inspiring. His clients include some of the most recognizable brands in the world such as: Coca-Cola, Subway, Wounded Warrior Project, Blue Cross Blue Shield and Remax. Ty has shared the stage with celebrities, Olympians and world-renowned thought leaders such as President Bush and President Clinton. Ty’s best-selling books, The Power of Influence and The Power of Storytelling: The Art of Influential Communication, are used in graduate courses at multiple universities including MIT, as today’s version of “How to Win Friends and Influence People.” Ty Bennett's Books: https://www.amazon.com/stores/author/B00M1ZDUG8/allbooks - Learn more about IMS and future sessions with thought leaders like Ty Bennett: https://ims-online.com/ Single Servings (bite-sized video clips that answer your most pressing leadership and management challenges) - https://www.youtube.com/playlist?list=PLNwWl_bClmVyp_YJxfrDJy4kGhRxaxJZm Relevant IMS Leadership and Management Articles https://blog.ims-online.com/ Connect on LinkedIn - https://www.linkedin.com/in/charlesagood/ Chapters: (00:00) Introduction (00:37) Ty’s background (01:46) Ty’s interest in storytelling (03:51) Writing his book: The Power of Storytelling (07:43) Recognizing compelling stories in our lives (10:23) Tool: Building brand with storytelling (11:18) Why storytelling works (12:50) Use of storytelling in communication (14:07) Where do we use stories in business? (15:23) Use of storytelling in sales (16:39) Tip: Don't retell the story, relive it (17:47) Tip: Focus on “You” instead of “I” while telling a story (19:18) Reinforcing relatability with the audience (21:04) 3 parts of an influential story: Setup, Struggle, and Solution (22:06) Tool: How to setup a story (23:38) An example of a great story (28:32) Improving storytelling with a coach (30:10) Importance of characters in storytelling (33:09) Recording yourself to improve storytelling (35:08) Purpose of dialogue in a story: Impact and Humor (37:22) Importance of details in a story (40:19) The art of storytelling can be improved over time (41:28) Adding metaphors to convey complex ideas (43:46) Key takeaway (44:25) Conclusion

Merideth Seymour MA, MA, CPTD, SLE is a Senior Consultant at Nationwide Insurance focused on the Learning and Development of their business leaders. She is a passionate performance improvement consultant who provides leadership and behavioral learning solutions driving partnership, ownership and engagement for the leaders to which they are delivered. Merideth is sought out by geographically dispersed teams to deepen trust, close skill gaps and improve team and organizational performance. - Learn more about IMS and future sessions: ims-online.com Single Servings (bite-sized video clips that answer your most pressing leadership and management challenges) - https://www.youtube.com/playlist?list=PLNwWl_bClmVyp_YJxfrDJy4kGhRxaxJZm Relevant IMS Leadership and Management Articles - https://blog.ims-online.com/ Connect on LinkedIn - https://www.linkedin.com/in/charlesagood/ Chapters: (00:00) Introduction (01:00) Merideth’s background (03:13) Virtual vs. in-person interaction (04:11) Helping leaders grow and develop at Nationwide (06:23) Leadership development programs at Nationwide (08:37) 3 areas of learning - sponsorship, associate, and professional (11:44) Data driven decisions and use of generative AI (13:20) Emerging Leader Certification with IMS (15:44) Feedback from associates, leaders, and personal testimonial (16:36) Hybrid teaming and clear calendar invitations (18:16) Challenges with leading hybrid teams at Nationwide (19:48) Conclusion

Dr. Clinton Longenecker is an award-winning business educator, researcher, author, motivational speaker, and executive coach who was recently recognized by The Economist as one of the top 15 business professors in the world. A thought leader in rapid performance improvement, Dr. Longenecker has published over 180 journal articles in America's top academic and professional journals. He is also the author of two best-selling books, including Getting Results: Five Absolutes for High Performance and The Two-Minute Drill: Lessons for Rapid Organizational Improvement from America's Greatest Game. Dr. Longenecker has helped transform the talents of thousands of business leaders in some of America's best companies from coast-to-coast. - Learn more about IMS and future sessions with thought leaders like Dr. Clint Longenecker: https://ims-online.com/ Single Servings (bite-sized video clips that answer your most pressing leadership and management challenges) - https://www.youtube.com/playlist?list=PLNwWl_bClmVyp_YJxfrDJy4kGhRxaxJZm Relevant IMS Leadership and Management Articles - https://blog.ims-online.com/ Connect on LinkedIn - https://www.linkedin.com/in/charlesagood/ Chapters: (00:00) Introduction (01:43) Leaders are paid to deliver results (03:36) Factors for ineffective leadership (04:22) Lack of trustworthiness (05:40) Qualities of ethical leaders (07:17) What are ethics? (08:12) Fundamentals of ethical decision making (09:27) Temptations associated with higher positions (12:29) Tool: Temptation mapping (14:33) Significance of mapping process (15:10) Tool: Building guardrails (18:46) Tip: Find accountability partners (19:21) Tip: Advice for senior leaders (20:43) Tool: Concept of STOP (Sit, Think, Optimize & Purposeful Performance) (21:38) Slowing down (23:14) Becoming a better version of yourself (25:24) Servant leadership (26:04) A great marriage/relationship helps you stay humble (28:22) Accountability is the number one factor for good leadership (29:31) We are all works in progress (31:22) Key takeaway (32:29) Conclusion

Marc is a trusted advisor to top teams at the world's largest and most complex organizations. His clients include the premier brands across tech, bio-pharma and pharma, consumer products, transportation, manufacturing and more. As the founder and President of the Talent Strategy Group, he leads the firm’s global consulting, education and publishing businesses. Marc co-authored the Harvard Business Review Publishing best-selling book One Page Talent Management, often called the “talent management bible.” His new book 8 Steps to High Performance, also published by Harvard, is quickly reaching best-seller status globally. He previously served as an HR executive at Bank of America and Avon Products. Marc has been published in or heard on Fast Company, Financial Times, BBC, Bloomberg Radio, Inc., Harvard Business Review, New York Post, Knowledge@Wharton radio and some of the world’s most popular podcasts. Marc publishes TalentQ magazine which he founded in 2013 to help executives. Marc Effron's Books: https://www.amazon.com/s?k=marc+effron - Learn more about IMS and future sessions with thought leaders like Marc Effron: https://ims-online.com/ Single Servings (bite-sized video clips that answer your most pressing leadership and management challenges) - https://www.youtube.com/playlist?list=PLNwWl_bClmVyp_YJxfrDJy4kGhRxaxJZm Relevant IMS Leadership and Management Articles - https://blog.ims-online.com/ Connect on LinkedIn - https://www.linkedin.com/in/charlesagood/ Chapters: (00:00) Introduction (01:17) Rules to success at work (02:11) How to be a high performer (03:14) Factors that predict performance (05:03) Theoretical maximum performance (05:51) High performer mindset (07:43) Work smart, not hard paradigm (09:53) Tool: 3 ways to screen ideas (13:10) Big goals are important (14:43) Promises instead of goals (16:10) Tool: Concept of SIM (Specific, Important & Measurable) (17:57) Concept: Derailer (18:59) Recognize your derailers (19:58) Identify transformational leaders (21:57) Tool: 70/20/10 - Grow in the right area (24:38) Feed forward instead of giving feedback (26:08) Networking matters (28:16) Sometimes you shouldn’t be the "genuine" you (29:02) Fitness & high performance (33:14) Sleep & high performance (36:19) Avoiding distractions (37:58) Conclusion

Dr. Jason Womack is an Instructor of Leadership Studies at a Military University and author of the best-selling books Get Momentum and Your Best Just Got Better. teaches practical solutions to the everyday workflow that will free you up to focus on your bigger leadership goals and projects. He provides practical methods to maximize tools, systems, and processes to achieve quality work/life balance. Dr. Jason Womack's Books: https://www.amazon.com/stores/Jason-W.-Womack/author/B005N3257A - Learn more about IMS and future sessions with thought leaders like Dr. Jason Womack: https://ims-online.com/ Single Servings (bite-sized video clips that answer your most pressing leadership and management challenges) - https://www.youtube.com/playlist?list=PLNwWl_bClmVyp_YJxfrDJy4kGhRxaxJZm Relevant IMS Leadership and Management Articles - https://blog.ims-online.com/ Connect on LinkedIn - https://www.linkedin.com/in/charlesagood/ Chapters: (00:00) Introduction (01:10) Journey to writing “Get Momentum” (03:21) Tip: How to get unstuck and move ahead (06:41) What do I want to be known for? (09:12) Whom can I learn from? (12:47) Where am I making progress? (16:43) Motivation (21:33) Tip: Manage your long term goal by building consistency in your daily routine (23:23) Tip: Speed up and work faster by reducing the drag of unfinished business (24:25) Tip: Push your limits by adding self-care to your routine (26:30) Conclusion