The Power of Storytelling with Ty Bennett | The Good Leadership Podcast #83

With a natural ability to engage and empower others, Ty draws on his experience in the trenches to share real and tangible techniques about the principles of leadership that continue to create his success. He has been featured as one of the Top 40 Under 40 and is a young fresh voice providing interactive presentations that are engaging, dynamic and inspiring.

His clients include some of the most recognizable brands in the world such as: Coca-Cola, Subway, Wounded Warrior Project, Blue Cross Blue Shield and Remax. Ty has shared the stage with celebrities, Olympians and world-renowned thought leaders such as President Bush and President Clinton.

Ty’s best-selling books, The Power of Influence and The Power of Storytelling: The Art of Influential Communication, are used in graduate courses at multiple universities including MIT, as today’s version of “How to Win Friends and Influence People.”

Ty Bennett's Books: https://www.amazon.com/stores/author/B00M1ZDUG8/allbooks

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Learn more about IMS and future sessions with thought leaders like Ty Bennett: https://ims-online.com/

Single Servings (bite-sized video clips that answer your most pressing leadership and management challenges) - https://www.youtube.com/playlist?list=PLNwWl_bClmVyp_YJxfrDJy4kGhRxaxJZm

Relevant IMS Leadership and Management Articles https://blog.ims-online.com/

Connect on LinkedIn - https://www.linkedin.com/in/charlesagood/

Chapters:

(00:00) Introduction

(00:37) Ty’s background

(01:46) Ty’s interest in storytelling

(03:51) Writing his book: The Power of Storytelling

(07:43) Recognizing compelling stories in our lives

(10:23) Tool: Building brand with storytelling

(11:18) Why storytelling works

(12:50) Use of storytelling in communication

(14:07) Where do we use stories in business?

(15:23) Use of storytelling in sales

(16:39) Tip: Don't retell the story, relive it

(17:47) Tip: Focus on “You” instead of “I” while telling a story

(19:18) Reinforcing relatability with the audience

(21:04) 3 parts of an influential story: Setup, Struggle, and Solution

(22:06) Tool: How to setup a story

(23:38) An example of a great story

(28:32) Improving storytelling with a coach

(30:10) Importance of characters in storytelling

(33:09) Recording yourself to improve storytelling

(35:08) Purpose of dialogue in a story: Impact and Humor

(37:22) Importance of details in a story

(40:19) The art of storytelling can be improved over time

(41:28) Adding metaphors to convey complex ideas

(43:46) Key takeaway

(44:25) Conclusion