The Good Leadership Podcast

Today, we are joined by Bill Hawkins.Mr. Bill Hawkins is an expert in leadership effectiveness. In association with Marshall Goldsmith Partners, he has worked with over twenty Fortune 500 companies in seventeen countries. Mr. Hawkins began his career working for a division of Johnson & Johnson in sales, marketing, and product management positions. He then joined Boston Scientific Corporation as Director and then Vice President of Sales and Marketing. For the last fifteen years Mr. Hawkins has worked with organizations to identify and develop high-potential leaders. During this time, he has designed and facilitated leadership-training workshops with leading organizations on five continents. He also coaches leaders individually to increase personal effectiveness. With his blend of consulting and management experience, Bill brings a breadth of understanding and insight to "real world" situations. Aside from his work with major corporations, Mr. Hawkins has donated his services to the International Red Cross / Red Crescent, the New York Association for New Americans, and the Girl Scouts of the USA. He holds a BS from Drake University and an MBA from Indiana University. He is a member of the Learning Network, the Peter Drucker Foundation "Thought Leaders Forum", and is listed in Who's Who in International Business. Mr. Hawkins is a contributing author in the Peter Drucker Foundation book The Organization of the Future (Jossey-Bass, l997). He is also a contributing author in Coaching for Leadership (Jossey-Bass, 2003), Change Champion's Fieldguide (Best Practice Publications, 2008), and What Got You Here Won't Get You There - In Sales (McGraw Hill, 2011).In this episode, we explore the four distinct coaching styles—Director, Tutor, Collaborator, and Casual—and how leaders can adapt their approach to match the specific needs of their team members. Bill provides a framework for understanding when to use each style and how to avoid their potential pitfalls. Key topics include:•The four coaching styles and how to determine which one works best in different situations•Breaking jobs into 3-5 key components to make coaching more targeted and effective•Common mistakes leaders make when coaching employees who encounter obstacles•Strategies for re-engaging seasoned employees who feel demotivated or overwhelmed•The critical differences between coaching and mentoring, and why leaders need both approachesLearn from Bill Hawkins how to become a more versatile and impactful coach for your team members. Gain practical insights on how to overcome common coaching pitfalls and build meaningful mentoring relationships that prepare both you and your team for future success.Bill Hawkins' Book: "What Got You Here Won't Get You There in Sales": https://www.amazon.com/What-Here-Wont-There-Sales/dp/0071773940-Website and live online programs: http://ims-online.com Blog: https://blog.ims-online.com/ Podcast: https://ims-online.com/podcasts/ LinkedIn: https://www.linkedin.com/in/charlesgood/ Twitter: https://twitter.com/charlesgood99 Chapters:(00:00) Introduction(01:20) Tool: The Four Coaching Styles Framework(08:30) Technique: Adapting Coaching Styles Based on Competence Levels(10:00) Tip: Breaking Jobs into 3-5 Key Components for Targeted Coaching(13:40) Tool: Focusing on High-Impact Areas to Avoid Overwhelm(14:00) Technique: Helping Employees Who Run Into Trouble(16:50) Tip: Re-engaging Burned-Out Employees Through Collaborative Problem-Solving(21:50) Tool: Understanding the Crucial Differences Between Coaching and Mentoring(24:20) Technique: How to Recruit Your Own Mentor Effectively(25:30) Tip: The Value of Having Two Different Types of Mentors(27:25) Conclusion

Today, we are joined by Joe Navarro.For 25 years, Joe Navarro served as an FBI agent specializing in counterintelligence and behavioral assessment. Since retiring, he has authored 14 books in 32 languages dealing with human behavior and body language. Through his experience working with CEOs and senior leaders of major global organizations he is highly sought out for his expertise on leadership, influence, and the behavioral qualities that drive more effective leaders and in turn happier, more productive workforces.Joe earned his Master of Arts degree from Salve Regina University and lectured annually for a decade at the Harvard Business School. He sits on the Global Advisory Board of The Libra Group, supporting its Executive Team and Board of Directors. He provides strategic guidance to the group that is active in aviation, energy, hospitality, real estate, shipping, and diversified investments worldwide.In this episode, we dive deeper into practical applications of nonverbal communication for leaders. Joe reveals how small behavioral changes can create a significant impact on leadership effectiveness.Key topics include:Why comfort versus discomfort is more important than trying to detect deceptionHow leaders can use nonverbal signals to create psychological safety and presenceThe significance of gesture variations like arms akimbo, hand steepling, and palms upUniversal body language behaviors that transcend cultural differencesTechniques for improving your virtual presence and video call effectivenessThe importance of preparation and practice in making strong first impressionsLearn from Joe Navarro how to apply advanced nonverbal communication skills in leadership situations. Joe Navarro's Books: "What Every BODY is Saying" - https://a.co/d/9sXXrxD "The Dictionary of Body Language" - https://a.co/d/gE94ZON Website: joenavarro.net -Website and live online programs: http://ims-online.com Blog: https://blog.ims-online.com/ Podcast: https://ims-online.com/podcasts/ LinkedIn: https://www.linkedin.com/in/charlesgood/ Twitter: https://twitter.com/charlesgood99Chapters:(00:00) Introduction(01:30) Tip: Focusing on Comfort vs. Discomfort Rather Than Deception(04:30) Technique: Creating Psychological Safety Through Body Language(09:30) Tool: Using Arms and Hands to Signal Status and Confidence(16:40) Tip: Recognizing Universal Body Language Across Cultures(20:40) Technique: Mastering Virtual Communication and Camera Presence(24:50) Tool: Making Powerful First Impressions Through Preparation(28:30) Tip: The Importance of Human Touch and Connection(30:30) Technique: Teaching Children Body Language from an Early Age(34:00) Tool: Using Nonverbal Communication as a Leader for Better Relationships(35:30) Conclusion

Today, we are joined by Joe Navarro.For 25 years, Joe Navarro served as an FBI agent specializing in counterintelligence and behavioral assessment. Since retiring, he has authored 14 books in 32 languages dealing with human behavior and body language. Through his experience working with CEOs and senior leaders of major global organizations he is highly sought out for his expertise on leadership, influence, and the behavioral qualities that drive more effective leaders and in turn happier, more productive workforces.Joe earned his Master of Arts degree from Salve Regina University and lectured annually for a decade at the Harvard Business School. He sits on the Global Advisory Board of The Libra Group, supporting its Executive Team and Board of Directors. He provides strategic guidance to the group that is active in aviation, energy, hospitality, real estate, shipping, and diversified investments worldwide.In this episode, we explore the foundational elements of nonverbal communication and how developing stronger observation skills can transform your personal and professional interactions. Key topics include:The difference between merely looking and truly observing human behaviorWhy feet are often the most honest part of the body in revealing true intentionsHow to recognize clusters of nonverbal cues that signal emotional statesThe importance of identifying baseline behaviors versus changes triggered by specific stimuliPractical techniques for developing stronger observation skills in everyday lifeJoe Navarro's Book: "What Every BODY is Saying"https://a.co/d/2wGxP3h Website: www.jnforensics.com -Website and live online programs: http://ims-online.com Blog: https://blog.ims-online.com/ Podcast: https://ims-online.com/podcasts/ LinkedIn: https://www.linkedin.com/in/charlesgood/ Twitter: https://twitter.com/charlesgood99Chapters:(00:00) Introduction(01:30) Tool: Developing Curiosity as the Foundation of Observation(03:30) Technique: Learning to Be a Paid Observer in Any Environment(05:45) Tip: Understanding How Nonverbal Communication Science Has Evolved(09:10) Tool: Transforming from Looking to Detailed Observation(12:45) Technique: Training Your Brain Through Continuous Practice(15:00) Tip: Why Feet Reveal Our Most Honest Intentions(18:30) Tool: Recognizing Gravity-Defined Behaviors of Excitement(21:00) Technique: Reading Comfort Levels Through Synchrony and Mirroring(24:50) Tip: Watching for Behavioral Clusters Instead of Single Tells(25:40) Tool: Differentiating Between Baselines and Idiosyncratic Behaviors(27:20) Conclusion#CharlesGood #JoeNavarro #TheGoodLeadershipPodcast #BodyLanguage #NonverbalCommunication #FBI #BehavioralAssessment #HumanBehavior #ObservationSkills #InterrogationTechniques #EmotionalIntelligence #BodyLanguageExpert #FBIProfiling #LeadershipCommunication #ConflictResolution #PeopleReading #NegotiationSkills #TruthDetection #MicroExpressions #BehavioralPatterns

Today, we unpack the book "Atomic Habits” by James Clear.In this book profile, we explore the transformative ideas of how small habits compound into remarkable results over time.Charles breaks down James Clear's approach to behavior change, showing how tiny improvements of just 1% each day can lead to exponential growth over months and years.Through practical strategies like habit stacking, implementation intentions, and temptation bundling, this episode breaks down how to overcome the common pitfalls of habit formation. You'll learn how to harness your brain's natural tendencies rather than fighting against them, creating systems that don't depend on fleeting motivation or willpower.Key topics include:How the compound effect transforms tiny daily improvements into remarkable resultsWhy systems are more important than goals for sustainable changeHow to create identity-based habits that align with who you want to becomeThe four-step pattern of habit formation: cue, craving, response, and rewardPractical techniques like habit stacking, implementation intentions, and temptation bundlingEnvironmental design strategies to reduce friction for good habitsMethods to make good habits immediately satisfying to ensure repetitionHow to break bad habits by inverting the four laws of behavior changeWhether you're trying to improve your health, productivity, finances, or relationships, these science-backed principles of atomic habits offer a roadmap for consistent, sustainable improvement. Remember: you don't need to make perfect progress—you just need to cast small votes each day for the person you want to become."Atomic Habits" Book: https://www.amazon.com/Atomic-Habits-Proven-Build-Break/dp/0735211299-Website and live online programs: http://ims-online.comBlog: https://blog.ims-online.com/Podcast: https://ims-online.com/podcasts/LinkedIn: https://www.linkedin.com/in/charlesgood/Twitter: https://twitter.com/charlesgood99Chapters:(00:00) Introduction(01:20) Tip: Understanding Habit Compounding for Long-Term Growth(02:40) Tool: Systems Over Goals for Sustainable Change(04:10) Technique: Identity-Based Habits as the Key to Transformation(05:30) Tool: The Four Steps of the Habit Loop(07:25) Tip: Making Habits Obvious with Habit Stacking(09:30) Technique: Making Habits Attractive Through Temptation Bundling(11:00) Tool: Making Habits Easy by Reducing Friction(12:45) Tip: Making Habits Satisfying with Immediate Rewards(14:50) Technique: Breaking Bad Habits by Inverting the Four Laws(16:30) Conclusion

Today, we are joined by Carmine Gallo.Carmine Gallo is a three-time Wall Street Journal bestselling author, internationally popular keynote speaker, Harvard instructor, and leadership advisor for the world’s most admired brands. A “communications guru,” according to Publishers Weekly, Gallo’s books have been translated into more than 40 languages. He delivers highly customized, engaging, inspiring, and actionable multimedia keynotes based on his international bestsellers: Talk Like TED, The Presentation Secrets of Steve Jobs, and The Storyteller’s Secret, Five Stars, and his latest book The Bezos Blueprint.In this episode, we explore the foundational elements of powerful communication that can transform ordinary leaders into extraordinary ones. Key topics include:How to unlock more authentic communication The three types of stories every leader should masterThe science behind using eighth-grade language to explain complex conceptsHow to make your message more memorableLearn from Carmine Gallo how to develop a communication style that doesn't just inform but inspires. Carmine Gallo's Books: "Talk Like TED," "The Presentation Secrets of Steve Jobs," "The Bezos Blueprint"Website: carminegallo.com-Website and live online programs: http://ims-online.comBlog: https://blog.ims-online.com/Podcast: https://ims-online.com/podcasts/LinkedIn: https://www.linkedin.com/in/charlesgood/Twitter: https://twitter.com/charlesgood99Chapters:(00:00) Introduction(01:00) Tool: Asking "What Makes Your Heart Sing?" Instead of "What's Your Passion?"(07:40) Technique: Using Three Types of Stories to Connect with Audiences(13:00) Tip: Beginning Presentations with Personal Stories for Instant Connection(16:40) Tool: Structuring Your Message as a Storyteller, Not a Presenter(18:00) Technique: Crafting Tweetable Headlines That Stick(21:00) Tip: Simplifying Complex Ideas Using Eighth-Grade Language(24:00) Tool: Learning from Kennedy and Churchill's Word Economy(25:00) Technique: Creating Memorable Messages Through Novelty(27:10) Tip: Using Visual Demonstrations Instead of Bullet Points(28:00) Tool: Designing for the 90% Memory Drop-Off(28:28) ConclusionKeywords:Charles Good, Carmine Gallo, The Good Leadership Podcast, Communication Skills, Storytelling, Leadership Communication, Presentation Skills, Public Speaking, Persuasive Speaking, Memorable Messages, Steve Jobs, Jeff Bezos, Brain Science, Simple Language, Storytelling Techniques, Executive Communication, Speaking Skills, Message Clarity, Purpose Driven Communication, Presentation Design

Today, we are joined by Leslie Zane.Leslie Zane is an award-winning marketer, TEDx speaker and the foremost authority in harnessing the instinctive mind to accelerate brand and business growth. Like many pioneers, Zane's ideas were dismissed early on. In 1995, she founded Triggers®, a CMO advisory and the first brand consulting firm rooted in behavioral science, where she continued to champion the primacy of the instinctive mind in brand decisions. With her groundbreaking discoveries in boosting salience, the Brand Connectome® and Growth Triggers®, Zane and her team have delivered over 2X incremental revenue growth for their Fortune 100 clients.In this episode, we explore the revolutionary concept of the Brand Connectome and how it transforms traditional marketing approaches. Leslie challenges long-held marketing beliefs, explaining that the human mind is unpersuadable through conscious appeals, but highly receptive to unconscious triggers that form instinctive associations with brands. Key topics include:How the Brand Connectome forms in the unconscious mind and drives 95% of purchasing decisionsWhy brands should pursue distinctiveness rather than uniqueness when developing their identityThe counterintuitive approach of layering multiple messages instead of focusing on "one big idea"How growth comes from targeting non-users rather than existing customersWhy fantasy drives consumer decisions more powerfully than reality-based marketingLeslie Zane's Book: "The Power of Instinct: The New Rules of Persuasion in Business and Life" LinkedIn: linkedin.com/in/lesliezane Website: triggers.com-Website and live online programs: http://ims-online.comBlog: https://blog.ims-online.com/Podcast: https://ims-online.com/podcasts/LinkedIn: https://www.linkedin.com/in/charlesgood/ Twitter: https://twitter.com/charlesgood99Chapters:(00:00) Introduction(01:40) Tool: Understanding the Unconscious Mind's Role in Decision Making(04:00) Technique: Building the Brand Connectome for Instinctive Choice(07:00) Tip: Pursuing Distinctiveness Instead of Uniqueness(11:40) Technique: Combating Negative Brand Perceptions(13:10) Tip: Why Layered Messaging Beats the "One Big Idea" Approach(19:50) Technique: The "Keep, Stop, Add" Formula for Brand Evolution(24:30) Tool: Prioritizing Growth Targets Over Existing Customers(29:30) Tool: Tapping Into Unconscious Fantasies Instead of Reality(33:10) Tip: Why Emotions Alone Don't Drive Brand Decisions(37:50) Technique: Preventing Digital Brand Atrophy Through Consistency(40:00) Conclusion#CharlesGood #LeslieZane #TheGoodLeadershipPodcast #BrandConnectome #UnconsciousDecisionMaking #GrowthTriggers #DistinctiveBrandAssets #ConsumerPsychology #BrandStrategy #LayeredMessaging #GrowthMarketing #BrandEvolution #MarketingMyths #InstinctiveChoice #BrandLoyalty #FantasyMarketing #TriggersBrandConsulting #PowerOfInstinct #BrandManagement #BrandConsistency

Today, we are joined by Lorraine K. Lee.Lorraine K. Lee is an award-winning global keynote speaker, an instructor for Stanford Continuing Studies and LinkedIn Learning, and the author of Unforgettable Presence: Get Seen, Gain Influence, and Catapult Your Career (Wiley, 2025). She is recognized as a LinkedIn Top Voice and has more than 300,000+ LinkedIn followers and over a decade of experience leading editorial teams at the world’s top tech firms. Lorraine has been invited as a guest speaker to some of the world’s most recognizable brands including Zoom, Cisco, Amazon, ASICS, Hilton, and McKinsey and Company. She covers a wide range of topics including creating engaging virtual presentations, growing your presence on LinkedIn, effectively communicating in a virtual world, leading collaborative remote and distributed teams that thrive, and designing impactful virtual and hybrid meetings. Before starting her own company, Lorraine was a founding editor at companies like Prezi, SlideShare, and LinkedIn. In these roles, she collaborated with global business leaders and helped launch core products including LinkedIn Daily Rundown and LinkedIn Newsletters. Lorraine has been featured in publications including Forbes, Inc., Bloomberg, ReadWrite, and Entrepreneur, and has also been a guest on many podcasts.In this episode, we explore advanced strategies for professional communication and presence building. Lorraine shares practical frameworks for improving your writing, mastering public speaking anxiety, creating engaging virtual presentations, and building influential relationships. Key topics include:How to make your writing more effective through audience-focused, simplified communicationTechniques to overcome public speaking anxiety and create engaging virtual presentationsThe RAVE framework for building influence (Relationships, Appearance, Visibility, Expertise)Understanding the difference between mentors and sponsors and how to approach themStrategies for networking as an introvert that minimize discomfort and maximize resultsLorraine K. Lee's Book: "Unforgettable: Master the Art of Making Your Personal Brand Stand Out" LinkedIn: linkedin.com/in/lorraineklee Free LinkedIn Guide: lorrainekaylee.com/linkedinguideWebsite: lorrainekaylee.com-Website and live online programs: http://ims-online.comBlog: https://blog.ims-online.com/Podcast: https://ims-online.com/podcasts/LinkedIn: https://www.linkedin.com/in/charlesgood/Twitter: https://twitter.com/charlesgood99Chapters:(00:00) Introduction(01:20) Tip: Transforming Your Written Communication(03:50) Tool: Eliminating Minimizing Language for Confidence(05:00) Technique: Calming Public Speaking Nerves(07:30) Tool: Designing Virtual Presentations as Experiences(09:40) Technique: Capturing Audience Attention in First Moments(10:50) Tip: Using Think-Do-Feel Framework for Presentations(11:50) Tool: Adding Movement to Keep Engagement High(13:30) Technique: Raising Your Voice to Eliminate Filler Words(15:20) Tool: The RAVE Model for Building Influence(17:50) Tip: Demonstrating Expertise Through Content Curation(18:00) Technique: Distinguishing Between Mentors and Sponsors(20:40) Tool: Creating Informal Mentor Moments(21:40) Tip: Networking Strategies for Introverts(23:20) Technique: Understanding Executive Presence vs. Overall Presence(24:50) Tool: The Three Cs of Modern Executive Presence(26:20) Tip: Reframing Imposter Syndrome as Growth(28:30) Conclusion#CharlesGood #LorraineKLee #TheGoodLeadershipPodcast #ProfessionalPresence #VirtualPresentation #PublicSpeakingTips #ExecutivePresence #InfluenceBuilding #MentorshipStrategies #NetworkingForIntroverts #ImposterSyndrome #RAVEModel #CommunicationSkills #CareerBranding #DigitalPresence #LinkedInTips #ProfessionalDevelopment #ThoughtLeadership #PersonalBranding #VirtualCommunication

Today, we are joined by Lorraine K. Lee.Lorraine K. Lee is an award-winning global keynote speaker, an instructor for Stanford Continuing Studies and LinkedIn Learning, and the author of Unforgettable Presence: Get Seen, Gain Influence, and Catapult Your Career (Wiley, 2025). She is recognized as a LinkedIn Top Voice and has more than 300,000+ LinkedIn followers and over a decade of experience leading editorial teams at the world’s top tech firms. Lorraine has been invited as a guest speaker to some of the world’s most recognizable brands including Zoom, Cisco, Amazon, ASICS, Hilton, and McKinsey and Company. She covers a wide range of topics including creating engaging virtual presentations, growing your presence on LinkedIn, effectively communicating in a virtual world, leading collaborative remote and distributed teams that thrive, and designing impactful virtual and hybrid meetings. Before starting her own company, Lorraine was a founding editor at companies like Prezi, SlideShare, and LinkedIn. In these roles, she collaborated with global business leaders and helped launch core products including LinkedIn Daily Rundown and LinkedIn Newsletters. Lorraine has been featured in publications including Forbes, Inc., Bloomberg, ReadWrite, and Entrepreneur, and has also been a guest on many podcasts.In this episode, we explore the art of personal branding and why it's essential for career success in today's professional landscape. From crafting a unique and powerful introduction to leveraging LinkedIn effectively, Lorraine shares actionable techniques that help professionals stand out without feeling inauthentic or overly promotional.Key topics include:Why everyone already has a personal brand and the importance of being intentional about itHow to share accomplishments authentically using data and collaborative languageThe EPIC framework for defining your personal brand elementsMastering virtual presence through the TEA approach: Tech, Energy, and AestheticsBuilding a strategic LinkedIn presence that opens doors for opportunitiesLorraine K. Lee's Book: "Unforgettable: Master the Art of Making Your Personal Brand Stand Out" LinkedIn: linkedin.com/in/lorraineklee-Website and live online programs: http://ims-online.comBlog: https://blog.ims-online.com/Podcast: https://ims-online.com/podcasts/LinkedIn: https://www.linkedin.com/in/charlesgood/Twitter: https://twitter.com/charlesgood99Chapters:(00:00) Introduction(01:30) Tip: The Foundation of Good Work Before Brand Building(03:10) Technique: Becoming CEO of Your Own Career(05:40) Tool: Sharing Accomplishments Without Bragging(07:00) Technique: The EPIC Framework for Brand Development(10:20) Tool: Creating a Unique and Powerful Introduction (UPI)(12:50) Technique: The TEA Approach for Virtual Presence(16:00) Tip: Using Body Language to Enhance Video Presence(17:40) Tool: Transforming Small Talk Into Meaningful Conversations(20:00) Technique: Leveraging LinkedIn Beyond Job Hunting(22:40) Conclusion#CharlesGood #LorraineKLee #TheGoodLeadershipPodcast #PersonalBranding #LinkedInStrategy #VirtualPresence #CareerDevelopment #ProfessionalVisibility #CommunicationSkills #VideoPresence #NetworkingTips #AuthenticPersonalBrand #ContentStrategy #EPICFramework #PersonalBrandBuilding #CareerAdvancement #LeadershipPresence #VirtualCommunication #ProfessionalNetworking #ThoughtLeadership

Today, we are joined by Lewis Jaffe.Lew Jaffe is an entrepreneur, former high-tech CEO, college professor (professor of the year in his second year of teaching), philanthropist, and has founded three companies. In his career, he has created over $1 Billion in shareholder value through growing businesses and executing successful exit strategies. Many consider Lew to be “The Godfather of Video Conferencing,” as the company, PictureTel, created the first video conferencing systems for use over telephone lines, long before Skype, Facetime and ZOOM. Today, Lew is a clinical professor of entrepreneurship, speaker and executive coach dedicated to maximizing the potential of his students and clients. Also, he is a public company board member known for creating tremendous value.In this episode, we explore how integrity and relationship-building form the foundation of effective leadership and how perception shapes business interactions in profound ways.Key topics include:• Why being a good person is essential to being a good business person• How perception shapes customer experience and loyalty• The importance of preparation and showing up for unexpected opportunities• Why clear, decisive language builds trust and accountability• How to distinguish between "important" tasks and merely "interesting" distractions-Website and live online programs: http://ims-online.comBlog: https://blog.ims-online.com/Podcast: https://ims-online.com/podcasts/LinkedIn: https://www.linkedin.com/in/charlesgood/Twitter: https://twitter.com/charlesgood99Chapters:(00:00) Introduction(01:30) Tool: The Business Case for Integrity(04:00) Tip: Managing Your Personal Leadership Brand(06:15) Technique: Exceeding Customer Expectations(10:00) Tip: From Rejection to Unexpected Opportunity(17:00) Tip: Balancing Urgency with Quality(19:30) Tool: The French Fry Rule of Discipline(22:15) Technique: Eliminating "If," "Maybe," and "Try"(24:00) Tip: Distinguishing Important from Interesting(26:30) Conclusion#CharlesGood #LewisJaffe #TheGoodLeadershipPodcast #BusinessIntegrity #PerceptionManagement #LeadershipPresence #PreparationStrategies #CustomerExperience #RelationshipBuilding #DecisionMaking #PersonalBranding #WorkDiscipline #Entrepreneurship #OpportunityRecognition #BusinessCommunication #TimeManagement #PrioritizationSkills #DecisiveLanguage

Today, we are joined by Kevin Evers.Kevin Evers is a senior editor at Harvard Business Review. Passionate about shaping groundbreaking research and amplifying pioneering ideas, he has edited bestselling and award-winning books on high performance, creativity, innovation, digital disruption, marketing, and strategy. He has also written popular articles on brain science, Hollywood blockbusters, the art of persuasion, and the unpredictability of success. His newest book, ‘There's Nothing Like This: The Strategic Genius of Taylor Swift’.In this episode, we explore how Taylor Swift continues to innovate through strategic reinvention and fan engagement. Kevin delves into Swift's masterful ability to turn public scrutiny into artistic opportunities, her calculated approach to building suspense and managing fan expectations, and the business strategy behind her record-breaking Eras Tour. Key topics include:• How Swift transforms public scrutiny into creative opportunities through narrative reversal• The masterful marketing strategy behind Swift's social media engagement and fan theories• Why customer obsession and consistent over-delivery are core to Swift's business model• The business strategy behind re-recording her albums and its surprising success-Website and live online programs: http://ims-online.comBlog: https://blog.ims-online.com/Podcast: https://ims-online.com/podcasts/LinkedIn: https://www.linkedin.com/in/charlesgood/Twitter: https://twitter.com/charlesgood99Chapters:(00:00) Introduction(01:30) Technique: Transforming Scrutiny into Artistic Breakthroughs(03:20) Tool: Leveraging the Pandemic for Creative Reinvention(05:40) Tip: Using Public Appearances as Strategic Marketing Opportunities(10:00) Tool: Storytelling as a Core Brand Differentiator(12:10) Technique: Customer Obsession and Exceeding Expectations(15:10) Tool: The Strategic Value of Re-recording Albums(17:50) Tip: The Eras Tour's Success Through Scarcity and Abundance(21:10) Technique: Empowering Fans as Brand Co-Creators(23:10) Tool: Predicting Taylor Swift's Next Reinvention(24:40) Conclusion#CharlesGood #KevinEvers #TheGoodLeadershipPodcast #TaylorSwift #BusinessStrategy #CustomerObsession #FanEngagement #NarrativeReversal #BrandReinvention #TheErasTour #StrategicMarketing #TicketmasterControversy #AlbumReRecordings #ContentStrategy #ArtisticReinvention #DigiTalStrategy #CustomerExperience #MusicIndustry #BrandLoyalty #MarketDisruption