Unforgettable Presence: Tools to Take Control of Your Career with Lorraine K Lee & Charles Good | TGLP #218

Today, we are joined by Lorraine K. Lee.

Lorraine K. Lee is an award-winning global keynote speaker, an instructor for Stanford Continuing Studies and LinkedIn Learning, and the author of Unforgettable Presence: Get Seen, Gain Influence, and Catapult Your Career (Wiley, 2025). She is recognized as a LinkedIn Top Voice and has more than 300,000+ LinkedIn followers and over a decade of experience leading editorial teams at the world’s top tech firms. Lorraine has been invited as a guest speaker to some of the world’s most recognizable brands including Zoom, Cisco, Amazon, ASICS, Hilton, and McKinsey and Company. She covers a wide range of topics including creating engaging virtual presentations, growing your presence on LinkedIn, effectively communicating in a virtual world, leading collaborative remote and distributed teams that thrive, and designing impactful virtual and hybrid meetings. Before starting her own company, Lorraine was a founding editor at companies like Prezi, SlideShare, and LinkedIn. In these roles, she collaborated with global business leaders and helped launch core products including LinkedIn Daily Rundown and LinkedIn Newsletters. Lorraine has been featured in publications including Forbes, Inc., Bloomberg, ReadWrite, and Entrepreneur, and has also been a guest on many podcasts.

In this episode, we explore the art of personal branding and why it's essential for career success in today's professional landscape. From crafting a unique and powerful introduction to leveraging LinkedIn effectively, Lorraine shares actionable techniques that help professionals stand out without feeling inauthentic or overly promotional.

Key topics include:

• Why everyone already has a personal brand and the importance of being intentional about it

• How to share accomplishments authentically using data and collaborative language

• The EPIC framework for defining your personal brand elements

• Mastering virtual presence through the TEA approach: Tech, Energy, and Aesthetics

• Building a strategic LinkedIn presence that opens doors for opportunities

Lorraine K. Lee's Book: "Unforgettable: Master the Art of Making Your Personal Brand Stand Out" LinkedIn: linkedin.com/in/lorraineklee

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Website and live online programs: http://ims-online.com

Blog: https://blog.ims-online.com/

Podcast: https://ims-online.com/podcasts/

LinkedIn: https://www.linkedin.com/in/charlesgood/

Twitter: https://twitter.com/charlesgood99

Chapters:

(00:00) Introduction

(01:30) Tip: The Foundation of Good Work Before Brand Building

(03:10) Technique: Becoming CEO of Your Own Career

(05:40) Tool: Sharing Accomplishments Without Bragging

(07:00) Technique: The EPIC Framework for Brand Development

(10:20) Tool: Creating a Unique and Powerful Introduction (UPI)

(12:50) Technique: The TEA Approach for Virtual Presence

(16:00) Tip: Using Body Language to Enhance Video Presence

(17:40) Tool: Transforming Small Talk Into Meaningful Conversations

(20:00) Technique: Leveraging LinkedIn Beyond Job Hunting

(22:40) Conclusion

#CharlesGood #LorraineKLee #TheGoodLeadershipPodcast #PersonalBranding #LinkedInStrategy #VirtualPresence #CareerDevelopment #ProfessionalVisibility #CommunicationSkills #VideoPresence #NetworkingTips #AuthenticPersonalBrand #ContentStrategy #EPICFramework #PersonalBrandBuilding #CareerAdvancement #LeadershipPresence #VirtualCommunication #ProfessionalNetworking #ThoughtLeadership

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