The Good Leadership Podcast Take Control of Your Career: Making a Lasting Impression in the Digital Age with Lorraine K Lee & Charles Good | TGLP #219
Today, we are joined by Lorraine K. Lee.
Lorraine K. Lee is an award-winning global keynote speaker, an instructor for Stanford Continuing Studies and LinkedIn Learning, and the author of Unforgettable Presence: Get Seen, Gain Influence, and Catapult Your Career (Wiley, 2025). She is recognized as a LinkedIn Top Voice and has more than 300,000+ LinkedIn followers and over a decade of experience leading editorial teams at the world’s top tech firms.
Lorraine has been invited as a guest speaker to some of the world’s most recognizable brands including Zoom, Cisco, Amazon, ASICS, Hilton, and McKinsey and Company. She covers a wide range of topics including creating engaging virtual presentations, growing your presence on LinkedIn, effectively communicating in a virtual world, leading collaborative remote and distributed teams that thrive, and designing impactful virtual and hybrid meetings. Before starting her own company, Lorraine was a founding editor at companies like Prezi, SlideShare, and LinkedIn. In these roles, she collaborated with global business leaders and helped launch core products including LinkedIn Daily Rundown and LinkedIn Newsletters. Lorraine has been featured in publications including Forbes, Inc., Bloomberg, ReadWrite, and Entrepreneur, and has also been a guest on many podcasts.
In this episode, we explore advanced strategies for professional communication and presence building. Lorraine shares practical frameworks for improving your writing, mastering public speaking anxiety, creating engaging virtual presentations, and building influential relationships.
Key topics include:
How to make your writing more effective through audience-focused, simplified communication
Techniques to overcome public speaking anxiety and create engaging virtual presentations
The RAVE framework for building influence (Relationships, Appearance, Visibility, Expertise)
Understanding the difference between mentors and sponsors and how to approach them
Strategies for networking as an introvert that minimize discomfort and maximize results
Lorraine K. Lee's Book: "Unforgettable: Master the Art of Making Your Personal Brand Stand Out"
LinkedIn: linkedin.com/in/lorraineklee
Free LinkedIn Guide: lorrainekaylee.com/linkedinguide
Website: lorrainekaylee.com
-
Website and live online programs: http://ims-online.com
Blog: https://blog.ims-online.com/
Podcast: https://ims-online.com/podcasts/
LinkedIn: https://www.linkedin.com/in/charlesgood/
Twitter: https://twitter.com/charlesgood99
Chapters:
(00:00) Introduction
(01:20) Tip: Transforming Your Written Communication
(03:50) Tool: Eliminating Minimizing Language for Confidence
(05:00) Technique: Calming Public Speaking Nerves
(07:30) Tool: Designing Virtual Presentations as Experiences
(09:40) Technique: Capturing Audience Attention in First Moments
(10:50) Tip: Using Think-Do-Feel Framework for Presentations
(11:50) Tool: Adding Movement to Keep Engagement High
(13:30) Technique: Raising Your Voice to Eliminate Filler Words
(15:20) Tool: The RAVE Model for Building Influence
(17:50) Tip: Demonstrating Expertise Through Content Curation
(18:00) Technique: Distinguishing Between Mentors and Sponsors
(20:40) Tool: Creating Informal Mentor Moments
(21:40) Tip: Networking Strategies for Introverts
(23:20) Technique: Understanding Executive Presence vs. Overall Presence
(24:50) Tool: The Three Cs of Modern Executive Presence
(26:20) Tip: Reframing Imposter Syndrome as Growth
(28:30) Conclusion
#CharlesGood #LorraineKLee #TheGoodLeadershipPodcast #ProfessionalPresence #VirtualPresentation #PublicSpeakingTips #ExecutivePresence #InfluenceBuilding #MentorshipStrategies #NetworkingForIntroverts #ImposterSyndrome #RAVEModel #CommunicationSkills #CareerBranding #DigitalPresence #LinkedInTips #ProfessionalDevelopment #ThoughtLeadership #PersonalBranding #VirtualCommunication
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit charlesgood.substack.com