Breaking Records, Shaping Culture: Taylor Swift’s Strategic Genius with Kevin Evers & Charles Good | TGLP #216

Today, we are joined by Kevin Evers.Kevin Evers is a senior editor at Harvard Business Review. Passionate about shaping groundbreaking research and amplifying pioneering ideas, he has edited bestselling and award-winning books on high performance, creativity, innovation, digital disruption, marketing, and strategy. He has also written popular articles on brain science, Hollywood blockbusters, the art of persuasion, and the unpredictability of success. His newest book, ‘There's Nothing Like This: The Strategic Genius of Taylor Swift’.In this episode, we explore how Taylor Swift continues to innovate through strategic reinvention and fan engagement. Kevin delves into Swift's masterful ability to turn public scrutiny into artistic opportunities, her calculated approach to building suspense and managing fan expectations, and the business strategy behind her record-breaking Eras Tour. Key topics include:• How Swift transforms public scrutiny into creative opportunities through narrative reversal• The masterful marketing strategy behind Swift's social media engagement and fan theories• Why customer obsession and consistent over-delivery are core to Swift's business model• The business strategy behind re-recording her albums and its surprising success-Website and live online programs: http://ims-online.comBlog: https://blog.ims-online.com/Podcast: https://ims-online.com/podcasts/LinkedIn: https://www.linkedin.com/in/charlesgood/Twitter: https://twitter.com/charlesgood99Chapters:(00:00) Introduction(01:30) Technique: Transforming Scrutiny into Artistic Breakthroughs(03:20) Tool: Leveraging the Pandemic for Creative Reinvention(05:40) Tip: Using Public Appearances as Strategic Marketing Opportunities(10:00) Tool: Storytelling as a Core Brand Differentiator(12:10) Technique: Customer Obsession and Exceeding Expectations(15:10) Tool: The Strategic Value of Re-recording Albums(17:50) Tip: The Eras Tour's Success Through Scarcity and Abundance(21:10) Technique: Empowering Fans as Brand Co-Creators(23:10) Tool: Predicting Taylor Swift's Next Reinvention(24:40) Conclusion#CharlesGood #KevinEvers #TheGoodLeadershipPodcast #TaylorSwift #BusinessStrategy #CustomerObsession #FanEngagement #NarrativeReversal #BrandReinvention #TheErasTour #StrategicMarketing #TicketmasterControversy #AlbumReRecordings #ContentStrategy #ArtisticReinvention #DigiTalStrategy #CustomerExperience #MusicIndustry #BrandLoyalty #MarketDisruption