
Sales Transformation
Welcome to the Sales Transformation Podcast, the definitive stop for leaders driving change in the sales world. Hosted by Kevin Warner, we dive deep into the minds of Founders, CEOs, VPs of Sales, and Sales Development Leaders from trailblazing startups to industry-leading public companies.
Our mission is simple: to illuminate the path to extraordinary sales leadership. We explore a broad spectrum of sales territories, from the intricacies of Founder Led Sales and Outbound Sales to the transformative potential of Technology in Sales and Social Selling. Whether it's mastering your CRM, optimizing conversions, scaling sales teams, or engineering a complete Sales Transformation, our conversations are set to challenge the status quo and redefine sales success.
With a new content every day of the week, we bring you unfiltered interviews with the luminaries of sales, people who have not just succeeded but transformed the way we think about sales. Kevin Warner also shares sharp, tactical sales tips every week, packing decades of sales wisdom into bite-sized insights.
So, if you're ready to rewrite the sales rulebook and learn from the best in the business, the Sales Transformation Podcast is your ticket. Write us a review, share the show, and join us on this journey of sales evolution. Let's transform the way we sell, together!
Latest episodes

Mar 25, 2022 • 27min
#272 S2 Episode 141 - PIPELINE IS LIFE! How "Building a Pipeline for Life" creates long lasting business relationships with Josh Wagner
Book Your Free Revenue First Podcast Strategy here!Get Your Free Dial Session here!Want Your Reps Hitting Quota in 2022? Get Your Wingman Free Trial HERE!HIGHLIGHTSHow Josh started in salesJosh’s first businessLearning business on-the-flyThe Focus on Digital TransformationJosh on Sales LeadershipQUOTESJosh: “There's a compounding effect. If you just treat people the right way, no matter if they're a fit for you or not. How often those people come around, and you'll see deals five years later that you completely forgot about just coming out of nowhere.”Josh: “Nobody really gives a shit about what you sell. Like, focus on them, focus on their business, how they make money, and then figure out if what you sell is the right fit. And be honest about it.”Josh: “Executives are looking for a perspective. So if you take the time to go experience it yourself, experience their product and bring them back your findings and your learnings and a solution, dude, anyone would get excited about that.”Josh: “As a seller, I evolved, like I went from volume and velocity like product based services. Now it's more of a consultative sale. There's more services we can wrap around this, how do we expand and then all of a sudden, we're playing with bigger companies.”Collin: “It takes a lot of discipline to know, and not just take that path, because I think sellers think you gotta know when you're ready, and you gotta know like if you’re built for it? Like not everybody wants that? For sure. And top performing, high performing reps don't make great sales leaders.”Collin: “The problem with a lot of top performers is they think everybody should sound like them. This is how I get the job done. Why can't you get the job done? And why can't you get the job done the way I get the job done? And that is a recipe for disaster rather than managing a team of people.”Learn more about Josh in the link below: LinkedIn - linkedin.com/in/joshwagnerazPodcast - lovesellinghatesales.comWebsites:Personal - joshuadwagner.comCompany - leadmd.comLearn more about Collin in the link below: LinkedIn - https://www.linkedin.com/in/collin-saleshustle/Also, you can join our community by checking out @salescast.community. If you're a sales professional looking to take your career to greater heights, please visit us at https://salescast.co/ and set a call with Collin and Chris.

Mar 24, 2022 • 4min
#271 S2 Episode 140 - Show Your Customers & Prospects You Actually Give a Sh**
Book Your Free Revenue First Podcast Strategy here!Get Your Free Dial Session here!Want Your Reps Hitting Quota in 2022? Get Your Wingman Free Trial HERE!HIGHLIGHTSActually caring about your customerSelling as a relationship, not a transactionSlow down there, and show you careLose Now, Win LaterQUOTESCollin: “If you want to be successful in sales, one thing that's going to be a key ingredient to that is actually giving a sh** about your customer, or giving a riff, whatever you want to say. But what that means is showing that you actually care.”Collin: “Treat the relationship, like something that you're investing in, that you're actually contributing and adding value to. Maybe that means identifying that you're not the right fit to work with them and providing them resources, which takes a lot of discipline for a seller to be able to do something like that.”Collin: “You got to invest in the relationship. And sometimes that doesn't always mean business doing business together. And that's how you're going to win in the long run.”Collin: “Slow down a little bit. Take time to show your customers and your prospects that you actually give a sh**.”Learn more about Collin in the link below: LinkedIn - https://www.linkedin.com/in/collin-saleshustle/Also, you can join our community by checking out @salescast.community. If you're a sales professional looking to take your career to greater heights, please visit us at https://salescast.co/ and set a call with Collin and Chris.

Mar 23, 2022 • 31min
#270 S2 Episode 139 - Moving Prospects by 1 Degree of Readiness with Nick Cavuoto
Book Your Free Revenue First Podcast Strategy here!Get Your Free Dial Session here!Want Your Reps Hitting Quota in 2022? Get Your Wingman Free Trial HERE!HIGHLIGHTSNick’s Sales JourneyBecoming #3 guy by working part-timeNick’s approach to sellingCorrelation of feedback and moneyValue of conversationsDrainers and DriversQUOTESNick: “Product validation is the most important thing to get the proper fit for the proper person.”Nick: “The minute that ‘ ‘them purchasing’ ’ is your idea and not theirs, you've lost. Like you might as well just stop right there.”Nick: “I think the balances and having open hands and holding rather loosely to the reality that you cannot control the outcome. You can only ever move someone's readiness to one degree.”Nick: “Getting the wrong product fit to the wrong customers is a monster that will grow. And that's the surest way to reduce your credibility, your reliability and the intimacy with that client.”Nick: “The best strategy ever is to care. When you truly care, you have the empathy, and the authority to help them get what it is that they want, relating with them, understanding with them.”Nick: “Just have a conversation with a human being. Be real, be open, be credible, be reliable, be trustworthy, create intimacy, uncommon bonds, common bonds, sometimes common wounds, it works.”Nick: “People are the world's most powerful brands. I don't think that people buy from companies anymore.”Learn more about Nick in the link below: LinkedIn - https://www.linkedin.com/in/nickcavuoto/Website - nickcavuoto.com/aboutLearn more about Collin in the link below: LinkedIn - https://www.linkedin.com/in/collin-saleshustle/Also, you can join our community by checking out @salescast.community. If you're a sales professional looking to take your career to greater heights, please visit us at https://salescast.co/and set a call with Collin and Chris.

Mar 22, 2022 • 5min
#269 S2 Episode 138 - How You Can Deal with a Sales Rut
Book Your Free Revenue First Podcast Strategy here!Get Your Free Dial Session here!Want Your Reps Hitting Quota in 2022? Get Your Wingman Free Trial HERE!HIGHLIGHTSExperienced salespeople have gone through their own sales ruts.Focusing on controllable things.Taking care of yourself!Give yourself some credit!Count your small wins! They matter.Keep swinging and avoid negative talk.QUOTESCollin: “I don't care how good you are in sales. If you've been in sales long enough, you've experienced a bit of a rut. And it's up to you how long you stay in that rut.”Collin: “Talk to people, talk to your sales leader, talk to your mentor, whoever you look up to talk to people on your team get support.”Collin: “Take a deep breath, give yourself some grace. Think about some of the wins that you have had in the past.”Collin: “Focus on the things that you can control. Work on your mindset. count those small wins and keep swinging. This will pass. It always does.”Learn more about Collin in the link below: LinkedIn - https://www.linkedin.com/in/collin-saleshustle/Also, you can join our community by checking out @salescast.community. If you're a sales professional looking to take your career to greater heights, please visit us at https://salescast.co/ and set a call with Collin and Chris.

Mar 21, 2022 • 7min
#268 S2 Episode 137 - How You Can Stand Out To Your Prospects
Book Your Free Revenue First Podcast Strategy here!Get Your Free Dial Session here!Want Your Reps Hitting Quota in 2022? Get Your Wingman Free Trial HERE!HIGHLIGHTSPreparing a separate workplaceChoosing the right providerAlong came HectorBuilding trust and rapportQUOTESCollin: “He challenged my thinking a little bit. And he showed me some things instead of just telling me.”Collin: “Showing your prospects things rather than just telling them is a great way to build trust and rapport. And it made me really feel like he knew what he was doing.”Learn more about Collin in the link below: LinkedIn - https://www.linkedin.com/in/collin-saleshustle/Also, you can join our community by checking out @salescast.community. If you're a sales professional looking to take your career to greater heights, please visit us at https://salescast.co/ and set a call with Collin and Chris.

Mar 18, 2022 • 30min
#267 S2 Episode 136 - Being Told He Can't Sell to Closing 20M with Luigi Prestinenzi
Book Your Free Revenue First Podcast Strategy here!Get Your Free Dial Session here!Want Your Reps Hitting Quota in 2022? Get Your Wingman Free Trial HERE!HIGHLIGHTSLuigi’s sales storyScience of Selling vs. Art of SellingThe right mindset to deal with rejectionUpcoming changes in sales in the next yearsQUOTESLuigi: “I think, for every seller out there, right, the reality is rejection, being ghosted, not achieving an outcome is part of the process. And we can't be defined by the fact that things go wrong. And those are the moments which make us who we are.”Luigi: “I think the reality is we need to be thinking about the buyer, we need to be thinking about there is an art there is a buyer going through a buying journey, and how to create an experience that's unique for them. And that's the art of the sale. That's the art of being creative. That's the art of thinking outside the box.”Collin: “You can as a seller, you can do everything right, and you can still lose.”Luigi: “92% of decisions are made with emotion, and then justify with logic.”Collin: “The key is focusing on the things that you can control.”Luigi: “I've still got so much opportunity for growth. This is what I love about the profession of selling. Because every step forward I take, there are still another 50 or 60 positive steps that I can take, that will help me be the best I can be.”Learn more about Luigi in the link below: LinkedIn - https://www.linkedin.com/in/collin-saleshustle/Website - linkedin.com/in/luigiprestinenziTwitter - LPrestinenziLearn more about Collin in the link below: LinkedIn - https://www.linkedin.com/in/collin-saleshustle/Also, you can join our community by checking out @salescast.community. If you're a sales professional looking to take your career to greater heights, please visit us at https://salescast.co/ and set a call with Collin and Chris.

Mar 17, 2022 • 5min
#266 S2 Episode 135 - Is Less The New More in Sales?
Book Your Free Revenue First Podcast Strategy here!Get Your Free Dial Session here!Want Your Reps Hitting Quota in 2022? Get Your Wingman Free Trial HERE!HIGHLIGHTSLess is more in salesThe focus on quantity prospects and dealsImportance of creativity and meaningful way to reach outWays of applying “Less is more” approach in prospectingQUOTESCollin: “Most of the most elite sellers, top performers at large sales organizations that I have spoken to, know that less actually equals more commission for them.”Collin: “Having less prospects, focusing more on quality than quantity deals that are bigger deals that are worth more. And they take a certain level of creativity to reach out in a meaningful way.”Collin: “You gotta be thinking as a seller, how can you dedicate a certain amount of time to doing those higher quality revenue generating activities versus just the high quantity.”Collin: “Building lists in a much more customized way reaching out in a much more customized way much more personalized way to knocking down bigger deals, because in this case, you're going to be working less prospects, you're going to have a lead, you're going to have fewer quantity of deals in your pipeline, but the deals you have are going to be worth a lot more.”Learn more about Collin in the link below: LinkedIn - https://www.linkedin.com/in/collin-saleshustle/Also, you can join our community by checking out @salescast.community. If you're a sales professional looking to take your career to greater heights, please visit us at https://salescast.co/ and set a call with Collin and Chris.

Mar 16, 2022 • 29min
#265 S2 Episode 134 - A Marketing Perspective on Creative Outreach with Ryan O'Hara
Book Your Free Revenue First Podcast Strategy here!Get Your Free Dial Session here!Want Your Reps Hitting Quota in 2022? Get Your Wingman Free Trial HERE!HIGHLIGHTSFrom skateboarding to marketingKeeping the creative juices flowingRyan’s unique strategy in prospectingUtilizing call out videos and surprising resultsTips for creating prospecting videos with low resourcesThe formula to prospecting videosQUOTESRyan: “A lot of the times I'd come up with a good idea. I'd repeat the same idea, I would just change the inputs.”Ryan: “Make a whole campaign around it, grab a list of top 10 accounts to try to break into, come up with one really good idea and go repeat it 10 times and personalize it a little bit more about the person than your company you're offering and work from there.”Ryan: “Let's face it, you can write the greatest email in the world, and you're only gonna get a certain open rate.”Ryan: “You have to do more than one step. The whole reason you're doing this is to make your cold email, your social follow up, your InMail and your cold calling, all that stuff more interesting. If you do the first thing, something really cool. All the other parts just kind of fall into place.”Ryan: “If you can find something that you have in common with the prospect, you'll have a much higher conversion rate in response than if you just randomly pick something that's about where they work and their role.”Learn more about Ryan in the link below: LinkedIn - linkedin.com/in/ryanmoharaWebsite - https://leadiq.com/Twitter - ryoharaLearn more about Collin in the link below: LinkedIn - https://www.linkedin.com/in/collin-saleshustle/Also, you can join our community by checking out @salescast.community. If you're a sales professional looking to take your career to greater heights, please visit us at https://salescast.co/ and set a call with Collin and Chris.

Mar 15, 2022 • 4min
#264 S2 Episode 133 - #1 Thing For Sellers To Crush Quota
Book Your Free Revenue First Podcast Strategy here!Get Your Free Dial Session here!Want Your Reps Hitting Quota in 2022? Get Your Wingman Free Trial HERE!HIGHLIGHTS#1 Thing For Sellers To Crush QuotaHow to practice consistency in sales activitiesOther areas to utilize consistencyQUOTESCollin: "One of the biggest things to be consistent with your revenue generating activities is to schedule them in your calendar. So maybe you have two prospecting blocks a day, maybe one in the morning, maybe one in the afternoon. If it's not on the calendar, it's so easy to make excuses for it to not get done.”Collin: "Consistency applies in all sales activities, not just in prospecting. However, prospecting I find is one of the things that sellers often have the most difficulty being consistent with.”Collin: "Consistency is key to crushing your quota. Sellers often have a hard time with this. It's such a simple thing, but so difficult.”Learn more about Collin in the link below: LinkedIn - https://www.linkedin.com/in/collin-saleshustle/Also, you can join our community by checking out @salescast.community. If you're a sales professional looking to take your career to greater heights, please visit us at https://salescast.co/ and set a call with Collin and Chris.

Mar 14, 2022 • 5min
#263 S2 Episode 132 - How Pre-Discovery Can Increase Close Rates
Book Your Free Revenue First Podcast Strategy here!Get Your Free Dial Session here!Want Your Reps Hitting Quota in 2022? Get Your Wingman Free Trial HERE!HIGHLIGHTSPre-Discovery calls save time Long discovery calls waste yours and your prospect's timeMake more time for revenue-generating activitiesQUOTESCollin: "It's just another layer of qualifying people before spending too much time with them, wasting their time and yours. A lot of sellers don't value their time as much as they value their prospect's time."Collin: "You'll have more time to spend with prospects, you'll have more time to prospect, you'll have more time to follow up with engaged prospects and what's gonna happen is less deals are gonna make it to your pipeline. But what does make it to your pipeline is gonna be extremely more qualified."Learn more about Collin in the link below: LinkedIn - https://www.linkedin.com/in/collin-saleshustle/Also, you can join our community by checking out @salescast.community. If you're a sales professional looking to take your career to greater heights, please visit us at https://salescast.co/ and set a call with Collin and Chris.