Sales Transformation #265 S2 Episode 134 - A Marketing Perspective on Creative Outreach with Ryan O'Hara
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HIGHLIGHTS
- From skateboarding to marketing
- Keeping the creative juices flowing
- Ryan’s unique strategy in prospecting
- Utilizing call out videos and surprising results
- Tips for creating prospecting videos with low resources
- The formula to prospecting videos
QUOTES
Ryan: “A lot of the times I'd come up with a good idea. I'd repeat the same idea, I would just change the inputs.”
Ryan: “Make a whole campaign around it, grab a list of top 10 accounts to try to break into, come up with one really good idea and go repeat it 10 times and personalize it a little bit more about the person than your company you're offering and work from there.”
Ryan: “Let's face it, you can write the greatest email in the world, and you're only gonna get a certain open rate.”
Ryan: “You have to do more than one step. The whole reason you're doing this is to make your cold email, your social follow up, your InMail and your cold calling, all that stuff more interesting. If you do the first thing, something really cool. All the other parts just kind of fall into place.”
Ryan: “If you can find something that you have in common with the prospect, you'll have a much higher conversion rate in response than if you just randomly pick something that's about where they work and their role.”
Learn more about Ryan in the link below:
- LinkedIn - linkedin.com/in/ryanmohara
- Website - https://leadiq.com/
- Twitter - ryohara
Learn more about Collin in the link below:
Also, you can join our community by checking out @salescast.community. If you're a sales professional looking to take your career to greater heights, please visit us at https://salescast.co/ and set a call with Collin and Chris.