Sales Transformation #270 S2 Episode 139 - Moving Prospects by 1 Degree of Readiness with Nick Cavuoto
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HIGHLIGHTS
- Nick’s Sales Journey
- Becoming #3 guy by working part-time
- Nick’s approach to selling
- Correlation of feedback and money
- Value of conversations
- Drainers and Drivers
QUOTES
Nick: “Product validation is the most important thing to get the proper fit for the proper person.”
Nick: “The minute that ‘ ‘them purchasing’ ’ is your idea and not theirs, you've lost. Like you might as well just stop right there.”
Nick: “I think the balances and having open hands and holding rather loosely to the reality that you cannot control the outcome. You can only ever move someone's readiness to one degree.”
Nick: “Getting the wrong product fit to the wrong customers is a monster that will grow. And that's the surest way to reduce your credibility, your reliability and the intimacy with that client.”
Nick: “The best strategy ever is to care. When you truly care, you have the empathy, and the authority to help them get what it is that they want, relating with them, understanding with them.”
Nick: “Just have a conversation with a human being. Be real, be open, be credible, be reliable, be trustworthy, create intimacy, uncommon bonds, common bonds, sometimes common wounds, it works.”
Nick: “People are the world's most powerful brands. I don't think that people buy from companies anymore.”
Learn more about Nick in the link below:
- LinkedIn - https://www.linkedin.com/in/nickcavuoto/
- Website - nickcavuoto.com/about
Learn more about Collin in the link below:
Also, you can join our community by checking out @salescast.community. If you're a sales professional looking to take your career to greater heights, please visit us at https://salescast.co/and set a call with Collin and Chris.