
Sales Transformation
Welcome to the Sales Transformation Podcast, the definitive stop for leaders driving change in the sales world. Hosted by Kevin Warner, we dive deep into the minds of Founders, CEOs, VPs of Sales, and Sales Development Leaders from trailblazing startups to industry-leading public companies.
Our mission is simple: to illuminate the path to extraordinary sales leadership. We explore a broad spectrum of sales territories, from the intricacies of Founder Led Sales and Outbound Sales to the transformative potential of Technology in Sales and Social Selling. Whether it's mastering your CRM, optimizing conversions, scaling sales teams, or engineering a complete Sales Transformation, our conversations are set to challenge the status quo and redefine sales success.
With a new content every day of the week, we bring you unfiltered interviews with the luminaries of sales, people who have not just succeeded but transformed the way we think about sales. Kevin Warner also shares sharp, tactical sales tips every week, packing decades of sales wisdom into bite-sized insights.
So, if you're ready to rewrite the sales rulebook and learn from the best in the business, the Sales Transformation Podcast is your ticket. Write us a review, share the show, and join us on this journey of sales evolution. Let's transform the way we sell, together!
Latest episodes

Aug 20, 2022 • 6min
#392 S2 Episode 261 - IT’S THE FINAL MARC: Marc Nudelberg’s Top 3 Tips To Effective Selling
BE DIFFERENT. CARE ABOUT OTHERS. SPEND TIME RESEARCHING.These are Marc’s last pieces of advice for all the Sales Transformers. In the art of selling, it is very important to apply these 3 pieces of advice to heart. Tune in to this final cut with Marc Nudelberg and learn more about this advice, only here in Sales Transformation! Jazz up your sales mindset with Kevin Dorsey aka KD and some of the brightest minds in sales in Live Better Sell Better!Stop sending boring sales e-mails or videos and start sending catchy GIFs and Memes with VIDU.io!Power up your podcast experience by joining our Free Podcast Community!HIGHLIGHTSInvest daily, work dailyDon't stop investing time until it's paydayMarc's final adviceQUOTESCollin - Emphasis on consistency:“The biggest part of your process, especially for social media, is got to be consistency. Because if you show up every day for three or four weeks, and then you go on hiatus for two or four weeks, you're back at zero. You're starting all over.”Marc - Stop your work, everything else stops too:“As soon as you stop putting into the process, I guarantee that your pipeline dries up, and there go all of your revenue.”Marc - Final advice to everyone:“Just show up different guys. Show up different. Make it about other people. Don't make it about yourself and spend time doing research.”Connect with Marc and learn more about what he’s been working on!About MarcAbout On The Ball VenturesOn The Ball Ventures WebsiteConnect with Collin and find out what’s new in Sales Transformation and other things he’s up to:About CollinAbout SalescastSalescast CommunitySales TransformationWanna kick off your own kick-ass podcast?Already have one? How about growing it, or even monetizing it?LET’S TALK.

Aug 19, 2022 • 6min
#391 S2 Episode 260 - STEP IT UP! Using Step-by-step Processes In Social Media Marketing
THERE’S A PROCESS IN EVERYTHING.Selling, marketing, social media usage, everything can be developed with a process. In fact, Marc and his dad have a course that shows how to apply a process on LinkedIn.Find out more about this and other insights from Marc and Collin, in this episode of Sales Transformation! Jazz up your sales mindset with Kevin Dorsey aka KD and some of the brightest minds in sales in Live Better Sell Better!Stop sending boring sales e-mails or videos and start sending catchy GIFs and Memes with VIDU.io!Power up your podcast experience by joining our Free Podcast Community!HIGHLIGHTSCreating a process for using your platformsThere are no more boundariesShow up differently in all your channelsHave a process for everythingQUOTESMarc - LinkedIn like a pro:“We teach a course called LinkedIn Like A Pro, that for those of you who don't have a process, that will give you a process. We've created the rules of engagement within this platform to create relationships.”Collin - Why people fail in using platforms correctly:“A lot of people, they have been given the benefit of the doubt. They're doing things that way because they don't know any better, or they've been taught incorrectly.”Connect with Marc and learn more about what he’s been working on!About MarcAbout On The Ball VenturesOn The Ball Ventures WebsiteConnect with Collin and find out what’s new in Sales Transformation and other things he’s up to:About CollinAbout SalescastSalescast CommunitySales TransformationWanna kick off your own kick-ass podcast?Already have one? How about growing it, or even monetizing it?LET’S TALK.

Aug 18, 2022 • 5min
#390 S2 Episode 259 - MY KIND OF DAILY GRIND: Build Your Social Profile And Presence With Consistency
CONSISTENCY IS NOT JUST THE KEY, IT’S A LIFE-LONG WORK.Many people have goals but failed to reach them because they give up when there’s no result in a given time. Well, that sucks!Marc schools us today about working on your presence in social media with consistency. Together with Collin, they will be talking about how social media helps in growing your reach, and why you should not give up so easily. Listen up and level up in this latest outing of Sales Transformation! Jazz up your sales mindset with Kevin Dorsey aka KD and some of the brightest minds in sales in Live Better Sell Better!Stop sending boring sales e-mails or videos and start sending catchy GIFs and Memes with VIDU.io!Power up your podcast experience by joining our Free Podcast Community!HIGHLIGHTSSales is a 2-way streetWho you are mattersStay on top of mind with social mediaYou gotta put in the workQUOTESMarc - You matter above everything else:“Who you are matters, not your company, not your job, marketing yourself, what are the things that are unique to you that make you who you are.”Marc - Stay top of mind with social media presence:“I could care less about whether or not somebody likes comments or shares, my posts, all I care about is that they saw it because if they read my name and saw my face, that means I'm staying top of mind for them.”Marc - Consistently put in the work:“You got to invest in it daily. Put something into it daily, so that at the end of your career, you know you've got something to fall back on.”Connect with Marc and learn more about what he’s been working on!About MarcAbout On The Ball VenturesOn The Ball Ventures WebsiteConnect with Collin and find out what’s new in Sales Transformation and other things he’s up to:About CollinAbout SalescastSalescast CommunitySales TransformationWanna kick off your own kick-ass podcast?Already have one? How about growing it, or even monetizing it?LET’S TALK.

Aug 17, 2022 • 6min
#389 S2 Episode 258 - WALK THE TALK: Practice What You Preach As A Coach On The Frontlines
GET OFF THE DAMN CHAIR AND GET OUT THERE!The problem with many coaches is they only share by books or by theory but lack actual experience or practice of what they preach.Marc shares with Collin how he and his father practice what they preach, by doing the sales process themselves and sharing the experience with their clients.So tune in today and get a dose of Marc’s preaching here in the latest episode of Sales Transformation. Jazz up your sales mindset with Kevin Dorsey aka KD and some of the brightest minds in sales in Live Better Sell Better!Stop sending boring sales e-mails or videos and start sending catchy GIFs and Memes with VIDU.io!Power up your podcast experience by joining our Free Podcast Community!HIGHLIGHTSPracticing what he preachesBeing a coach on the frontlinesContent creation as part of the sales processQUOTESMarc - How he practices what he preaches:“I'm coaching, and training organizations and individuals, I'm also responsible for filling my own pipeline, and qualifying new, new, you know, new prospects and moving them through our own sales process.”Marc - The advantage of being a coach on the frontlines:“Both my dad and myself, because we're constantly out there doing it ourselves, we're able to see what's happening in the environment, and we adapt our own teachings, we continue to evolve with what's happening.”Collin - Content creation within the sales process:“Creating content is part of the sales process. It's your brand it’s so important, you said it yourself, people do business with people that they like and trust, and putting out content is the easiest way to do that.”Connect with Marc and learn more about what he’s been working on!About MarcAbout On The Ball VenturesOn The Ball Ventures WebsiteConnect with Collin and find out what’s new in Sales Transformation and other things he’s up to:About CollinAbout SalescastSalescast CommunitySales TransformationWanna kick off your own kick-ass podcast?Already have one? How about growing it, or even monetizing it?LET’S TALK.

Aug 16, 2022 • 6min
#388 S2 Episode 257 - EPIC FAIL, ZERO SALE: Why Sellers Often Miss The Mark
OOPS, YOU MISSED THE MARC!Sellers often take inbound responses as go signals to jump into pitching rather than starting a conversation to connect with their prospects, leading to an epic fail, with no sale.Tune in as Marc and Collin break down why sellers miss their targets and why they should always lead with value in this latest episode of Sales Transformation. Jazz up your sales mindset with Kevin Dorsey aka KD and some of the brightest minds in sales in Live Better Sell Better!Stop sending boring sales e-mails or videos and start sending catchy GIFs and Memes with VIDU.io!Power up your podcast experience by joining our Free Podcast Community!HIGHLIGHTSThe awful missed of most repsFigure out what made your prospect connectLead with value, convert it to a conversationQUOTESCollin - Missing the opportunity to lead with value:“The miss is not leading with value, wanting to help to want to serve, taking the time to see what it is that you even gave a sh*t about before trying to go for the conversation.”Marc - Convert it to a conversation, not a sale:“I showed up on an inbound leads list, all you have to do is convert it to a conversation, but because you don't understand how to lead with value, you miss them immediately.”Connect with Marc and learn more about what he’s been working on!About MarcAbout On The Ball VenturesOn The Ball Ventures WebsiteConnect with Collin and find out what’s new in Sales Transformation and other things he’s up to:About CollinAbout SalescastSalescast CommunitySales TransformationWanna kick off your own kick-ass podcast?Already have one? How about growing it, or even monetizing it?LET’S TALK.

Aug 15, 2022 • 7min
#387 S2 Episode 256 - MOVE ALONG: Focusing More Of Your Time To Less People
YOU GOTTA LET GO IF YOU’RE NOT GOING ANYWHERE.Collin quotes his friend Ian Koniak’s biggest secret is “spending more time with less people” and it definitely makes sense.In this episode, Collin and Marc will talk about ensuring quality over quantity, making sure you only spend time with prospects who like you, and stop chasing a lead that will never be yours. Let’s unpack this together only here, in Sales Transformation. Jazz up your sales mindset with Kevin Dorsey aka KD and some of the brightest minds in sales in Live Better Sell Better!Stop sending boring sales e-mails or videos and start sending catchy GIFs and Memes with VIDU.io!Power up your podcast experience by joining our Free Podcast Community!HIGHLIGHTSWhat it takes to land the next clientEarn the right to talk business, then be an expert about itIf they don't like you, move onQUOTESCollin - What’s next after building trust:“Let's say interacting with somebody that you know, like and trust is the first step. Next, you got to have some skills, some problem-solving skills, to be able to actually land your next client.”Marc - Be an expert in your field:“You need to be an expert, you need to understand not only what you represent and the value that you have, but you need to understand the market that you live in.”Marc - If they don’t like you, you’re not going anywhere:“Not all prospects are created equal, and let me give you a big heads up right now. If a prospect doesn't like you, the chances of them doing business with you are absolutely zero.”Connect with Marc and learn more about what he’s been working on!About MarcAbout On The Ball VenturesOn The Ball Ventures WebsiteConnect with Collin and find out what’s new in Sales Transformation and other things he’s up to:About CollinAbout SalescastSalescast CommunitySales TransformationWanna kick off your own kick-ass podcast?Already have one? How about growing it, or even monetizing it?LET’S TALK.

Aug 14, 2022 • 6min
#386 S2 Episode 255 - I TRUST IN YOU: Building The Foundation Of Knowing, Liking, And Trusting
KNOWING. LIKING. TRUSTING.Sometimes we focus too much on the profile but forget about what’s important, which is the prospect’s point of view. Letting the prospect know about you, if they would like and trust you, is equally as important as you get to know them.Don’t miss this very insightful round with Marc as he and Collin unpack more about building trust here in the latest episode of Sales Transformation! Jazz up your sales mindset with Kevin Dorsey aka KD and some of the brightest minds in sales in Live Better Sell Better!Stop sending boring sales e-mails or videos and start sending catchy GIFs and Memes with VIDU.io!Power up your podcast experience by joining our Free Podcast Community!HIGHLIGHTSControl the outcome? NOPEControl the activities? YEPShow up differently to succeedFind what they care about and use itThe process works, TRUST ITLiking and trusting first, before anything elseQUOTESMarc - There’s no controlling of the outcome:“Here's what I know from coaching, here's what I know from being successful in sports, here's what I know from having success in sales is that you can never control the outcome.”Marc - Take control of getting attention:“What you can control are the activities, and so as a sales professional, I know the one thing that I need to own across the board in order to be successful, is attention.”Marc - Find out something your prospect cares about:“I'm going to find something that I know means something to them. And that's the first thing I'm talking about with them before I go anywhere else is that thing that I noted matters to them, and is about them.”Collin - Process brings more positive outcomes:“If you have that process and that discipline to consistently do it, you're going to get more yeses, more wins, more positive replies than if you're not.”Marc - Make the prospect like and trust you:“I want to work with somebody that I know, like, and trust. So how can you build that foundation of knowing, liking, and trusting in the very first interaction that you have with the prospect.”Connect with Marc and learn more about what he’s been working on!About MarcAbout On The Ball VenturesOn The Ball Ventures WebsiteConnect with Collin and find out what’s new in Sales Transformation and other things he’s up to:About CollinAbout SalescastSalescast CommunitySales TransformationWanna kick off your own kick-ass podcast?Already have one? How about growing it, or even monetizing it?LET’S TALK.

Aug 13, 2022 • 8min
#385 S2 Episode 254 - MARC HITS THE MARK: Success Through Utilization Of Other Channels With Marc Nudelberg
WHAT DO YOU MEAN YOU NEVER MADE A COLD CALL?Sounds ridiculous but Marc Nudelberg had tremendous success in sales without making a single cold call. Marc, currently the president of On The Ball Ventures, shares his story with Collin on how he had success by focusing on other platforms in selling aside from cold calling.Tune in and learn more about how Marc hit the mark only here in Sales Transformation! Jazz up your sales mindset with Kevin Dorsey aka KD and some of the brightest minds in sales in Live Better Sell Better!Stop sending boring sales e-mails or videos and start sending catchy GIFs and Memes with VIDU.io!Power up your podcast experience by joining our Free Podcast Community!HIGHLIGHTSIntroducing Marc NudelbergFrom team coaching to sales coachingIt's about the processQuality and action drive numbersQUOTESCollin - There is no single standard in sales:“What I think is so great about sales are some core values and things that you do, but your methods and your outreach and how you do it can be different. There is no one size fits all.”Marc - You need to have a process:“The thing that came out of coaching to me was the process, what I realized is that most people around me in the sales world really didn't have a process.”Marc - The numbers game is also a quality and action game:“No matter what kind of outreach you're trying to do, it's still a numbers game, but those numbers depend on how much quality and action you put into those things.”Connect with Marc and learn more about what he’s been working on!About MarcAbout On The Ball VenturesOn The Ball Ventures WebsiteConnect with Collin and find out what’s new in Sales Transformation and other things he’s up to:About CollinAbout SalescastSalescast CommunitySales TransformationWanna kick off your own kick-ass podcast?Already have one? How about growing it, or even monetizing it?LET’S TALK.

Aug 12, 2022 • 8min
#384 S2 Episode 253 - I LONG FOR YOUR CARE: How Sellers Can Care More And BS Less
PEOPLE CAN SMELL BS FROM A MILE AWAY.Larry and Collin will be talking about showing genuine care for customers. How do you show people you are thinking about what’s in it for them? How do you invest in relationships? How do you show you really care?Find the answers by jumping in on this latest episode of Sales Transformation! Jazz up your sales mindset with Kevin Dorsey aka KD and some of the brightest minds in sales in Live Better Sell Better!Stop sending boring sales e-mails or videos and start sending catchy GIFs and Memes with VIDU.io!Power up your podcast experience by joining our Free Podcast Community!HIGHLIGHTSShow genuine care for othersAsk yourself what's in it for the other personListen more, talk lessNever skip the small detailsDo more with less peopleQUOTESLarry - Be genuine because people can smell BS:“People, they can smell BS a mile away. I hate to break it to you, but they can tell if you're genuine or not.”Larry - What it means to really care about others:“What's in it for the other person? If you are truly genuine, it shines through and I just encourage everyone to really care about people. When you care about people. You're curious. You ask questions, you work on nurturing the relationship.”Collin - Thinking about how you can take care of people:“How do I care more? How do I invest in relationships? Do things for your prospects, do things for your customers, without expecting anything in return.”Collin - How to show others you really care:“It's the people that are doing less of the talking, asking more questions, and doing more listening, and sometimes just the small thing of really listening shows how much you care.”Connect with Larry and learn more about what he’s been working on!About LarryAbout LLJR EnterprisesLLJR Enterprises WebsiteConnect with Collin and find out what’s new in Sales Transformation and other things he’s up to:About CollinAbout SalescastSalescast CommunitySales TransformationWanna kick off your own kick-ass podcast?Already have one? How about growing it, or even monetizing it?LET’S TALK.

Aug 11, 2022 • 8min
#383 S2 Episode 252 - I CAME IN LIKE A WRECKING BALL: Shattering Knowledge Barriers And Growing By Breaking Norms
IF IT AIN’T BROKE, BREAK IT!Many people believe that you should not be fixing what is not broken. It’s true, but Larry delivers it with a twist, saying we should break it, and grow with it.Join Collin and Larry today as they talk about doing your part to constantly learn new things and be disruptive in your journey to true growth. Let’s all get hyped up in this latest Episode of Sales Transformation! Jazz up your sales mindset with Kevin Dorsey aka KD and some of the brightest minds in sales in Live Better Sell Better!Stop sending boring sales e-mails or videos and start sending catchy GIFs and Memes with VIDU.io!Power up your podcast experience by joining our Free Podcast Community!HIGHLIGHTSAvoid being a know-it-allDo your part to up your gameTake ownership of your businessIf it's not broken, break itQUOTESCollin - The problem with know-it-alls:“I think a common mistake of a lot of salespeople, especially ones that been around a while, is thinking they know it all, not remaining teachable, not being open-minded enough to think that somebody might be able to teach them something.”Collin - Go out and get your resources:“If you're not getting the support inside your organization to up your game, then you are responsible for your own success. Go out and get it.”Larry - Don’t just sit there, move and own it:“If you sit back and wait for someone else to invest in your business. For me, it's Larry long Jr. Incorporated. I run my business I might get a paycheck from my company. But I run my business I take control of the outcome I take ownership of it.”Larry - Grow by breaking things up:“If it ain't broke, break it. I love it, break it up, shake it up, flip it upside down. Sure you better break it because that's where you grow.”Connect with Larry and learn more about what he’s been working on!About LarryAbout LLJR EnterprisesLLJR Enterprises WebsiteConnect with Collin and find out what’s new in Sales Transformation and other things he’s up to:About CollinAbout SalescastSalescast CommunitySales TransformationWanna kick off your own kick-ass podcast?Already have one? How about growing it, or even monetizing it?LET’S TALK.