
Sales Transformation
Welcome to the Sales Transformation Podcast, the definitive stop for leaders driving change in the sales world. Hosted by Kevin Warner, we dive deep into the minds of Founders, CEOs, VPs of Sales, and Sales Development Leaders from trailblazing startups to industry-leading public companies.
Our mission is simple: to illuminate the path to extraordinary sales leadership. We explore a broad spectrum of sales territories, from the intricacies of Founder Led Sales and Outbound Sales to the transformative potential of Technology in Sales and Social Selling. Whether it's mastering your CRM, optimizing conversions, scaling sales teams, or engineering a complete Sales Transformation, our conversations are set to challenge the status quo and redefine sales success.
With a new content every day of the week, we bring you unfiltered interviews with the luminaries of sales, people who have not just succeeded but transformed the way we think about sales. Kevin Warner also shares sharp, tactical sales tips every week, packing decades of sales wisdom into bite-sized insights.
So, if you're ready to rewrite the sales rulebook and learn from the best in the business, the Sales Transformation Podcast is your ticket. Write us a review, share the show, and join us on this journey of sales evolution. Let's transform the way we sell, together!
Latest episodes

Aug 10, 2022 • 9min
#382 S2 Episode 251 - MORE THAN WORDS: Take Action, Take Control, Take It All Home!
TALK, TALK, ALL TALK, AND TALK SOME MORE.We keep talking about what we think but forget to ask, forget to listen, forget to take action, forget to take control.Join Larry and Collin as they talk about asking and listening, taking action and control, and the 5 pillars of leveling up your game. Tune in now and get hyped with Larry in this latest episode of Sales Transformation! Jazz up your sales mindset with Kevin Dorsey aka KD and some of the brightest minds in sales in Live Better Sell Better!Stop sending boring sales e-mails or videos and start sending catchy GIFs and Memes with VIDU.io!Power up your podcast experience by joining our Free Podcast Community!HIGHLIGHTSWIIFM - What's in it for meWhy you should take actionYou have to careThe 5 pillars of leveling up your gameQUOTESCollin - Ask the right questions to find out the pain points:“And the thing is, you have to be good at asking the right questions, you talked about asking the right questions to help, because sometimes the pain is there, and they don't even know it.”Larry - Action speaks louder than words:“Do you care about that person on the other side, and not just care? Like, oh, yeah, I care about him. Care about him through your actions. Your actions speak so loud, I can't hear what you're saying.”Larry - Take full control:“That's a quote from Jim Rohn. Either you run their day, or your day will run you.”Connect with Larry and learn more about what he’s been working on!About LarryAbout LLJR EnterprisesLLJR Enterprises WebsiteConnect with Collin and find out what’s new in Sales Transformation and other things he’s up to:About CollinAbout SalescastSalescast CommunitySales TransformationWanna kick off your own kick-ass podcast?Already have one? How about growing it, or even monetizing it?LET’S TALK.

Aug 9, 2022 • 8min
#381 S2 Episode 250 - A LONG AND WINDING ROAD: Larry Long Jr. On His Story Of Defeat That Sold With Wonders
It’s a LONG and winding road to success.This week’s edition of Sales Transformation brings you Larry Long Jr., the CEO (Chief Energy Officer) & Keynote Speaker/Emcee of LLJR Enterprises. Larry is just like any other guy, who had a taste of failure, but stood up and carried on. The difference between him and others who shared the same fate is that Larry used his story to sell and educate small businesses and help them avoid what he’s been through. Tune in and learn about this amazing journey with Larry and Collin here in Sales Transformation! Jazz up your sales mindset with Kevin Dorsey aka KD and some of the brightest minds in sales in Live Better Sell Better!Stop sending boring sales e-mails or videos and start sending catchy GIFs and Memes with VIDU.io!Power up your podcast experience by joining our Free Podcast Community!HIGHLIGHTSHelp those who've been in the same shoesThe art of story sellingBe a sales doctorThe intensity needed for people to changeQUOTESLarry - Always think about the small businesses you can help:“When I worked for the accounting software company, I wasn't motivated by helping accountants per se, I wanted to help them, but most importantly, I wanted to help the small business owners that they supported that were in the shoes that I was once in.”Larry - Story selling is powerful and connects with wonders:“Story selling, it's so important. What's your story? People can refute anything that you say, but my story is my story. My business failed because my partner and I did not understand our numbers.”Collin - Recognize the pain, take action, start changing:“The pain exists, but people don't like change. The pain has got to be great enough for them to be willing to go through the change.”Connect with Larry and learn more about what he’s been working on!About LarryAbout LLJR EnterprisesLLJR Enterprises WebsiteConnect with Collin and find out what’s new in Sales Transformation and other things he’s up to:About CollinAbout SalescastSalescast CommunitySales TransformationWanna kick off your own kick-ass podcast?Already have one? How about growing it, or even monetizing it?LET’S TALK.

Aug 8, 2022 • 28min
S2 Episode 249 - Learn What It Means To F@#K Up, Learn, And Evolve
Welcome to another week in Sales Transformation!And what better way to start the week than by dropping a special episode about last week's series? If you missed some of the episodes in last week's series, where we got some business lovin' with Donnie Boivin, then enjoy listening to this full-length interview with Donnie.Have fun and enjoy learning in this special episode of Sales Transformation!Jazz up your sales mindset with Kevin Dorsey aka KD and some of the brightest minds in sales in Live Better Sell Better!Stop sending boring sales e-mails or videos and start sending catchy GIFs and Memes with VIDU.io!Power up your podcast experience by joining our Free Podcast Community!HIGHLIGHTSNOBODY TAUGHT ME THAT! Learning How To Do A Business The Hard WayOH BABY, BABY! How To Raise And Grow Your Business With A CEO MindsetGO.GROW.GLOW. Founder-Led Sales, Networking, and Business TransformationF’D 2 F’D: A Book For Learning From Donnie’s F@#K UpsIT’S A VICIOUS CYCLE: Don’t Be Fake, Man Up And Own It, Use ItI WANT TO BREAK FREE! Break Free From The Cycle And Evolve Your Way To SuccessQUOTESDonnie’s hard realization in business:“Let me tell you, building a company kicked the sh*t out of me, and I realized that nobody was actually out there teaching people how to build businesses.”Donnie on having a CEO mindset:“I tell most people, the first thing I had to do was mentally become a CEO man, because I spent my life being an employee, and if you think like an employee building a business, you're toast.”Collin on sales survival through feedback:“You got to get sales to survive, but it's also not 100% about getting customers. It's also about getting good feedback.”What Donnie’s book is all about:“I wrote it 100% to teach people, all this sh*t I f@#$!d up. All the things that I broke, all the things I did in there is even a tough conversation with my wife of when we almost lost our entire farm and everything we owned because I didn't know how to build a business.”The cycle of mistakes and learning - Donnie:“What's awesome about it is everything you f@#k up, is going to be something you're going to use later in life.”Donnie shares who is likely to succeed:“Success is found by the person that gets to those hard times and starts applying what they learned from those hard times, and evolving.”Buy 10 copies of “F*cked to Focused” and DM or email Donnie at donnie@donnieboivin.com and 1 hour of exclusive coaching session FOR FREE!Connect with Donnie and learn more about what he’s been working on!About DonnieAbout Growth ModeAbout Success ChampionsFirst 10 people to DM Collin about this episode will get a copy of “F*cked to Focused” FOR FREE!Connect with Collin and find out what’s new in Sales Transformation and other things he’s up to:About CollinAbout SalescastSalescast CommunitySales TransformationWanna kick off your own kick-ass podcast?Already have one? How about growing it, or even monetizing it?LET’S TALK.

Aug 7, 2022 • 5min
#379 S2 Episode 248 - I WANT TO BREAK FREE! Break Free From The Cycle And Evolve Your Way To Success
It’s the final cut with business lovin’ with Donnie Boivin, and we are about to get some good stuff!Donnie shares his final thoughts with Collin about the need to not only learn from your mistakes but actually evolve from that person who failed because evolving is the key to success.Make sure to stay tuned until the end because Donnie and Collin are going crazy with their offers to our listeners!Jazz up your sales mindset with Kevin Dorsey aka KD and some of the brightest minds in sales in Live Better Sell Better!Stop sending boring sales e-mails or videos and start sending catchy GIFs and Memes with VIDU.io!Power up your podcast experience by joining our Free Podcast Community!HIGHLIGHTSBreak the cycle! Evolve!Success is for those f@#$!d, then focusedDonnie's Offer: Buy 10 books, Get 1 hour!Collin's Offer: First 10 DMs, Free Book!QUOTESDonnie on evolving from your mistakes:“When you take that step forward, you got to actually start learning. You got to figure out what you can no longer do, because now, you have to actually evolve, and what most people do, they just repeat the cycle.”Donnie shares who is likely to succeed:“Success is found by the person that gets to those hard times and starts applying what they learned from those hard times, and evolving.”Buy 10 copies of “F*cked to Focused” and DM or email Donnie at donnie@donnieboivin.com and 1 hour of exclusive coaching session FOR FREE!Connect with Donnie and learn more about what he’s been working on!About DonnieAbout Growth ModeAbout Success ChampionsThe first 10 people to DM Collin about this episode will get a copy of “F*cked to Focused” FOR FREE!Connect with Collin and find out what’s new in Sales Transformation and other things he’s up to:About CollinAbout SalescastSalescast CommunitySales TransformationWanna kick off your own kick-ass podcast?Already have one? How about growing it, or even monetizing it?LET’S TALK.

Aug 6, 2022 • 8min
#378 S2 Episode 247 - IT’S A VICIOUS CYCLE: Don’t Be Fake, Man Up And Own It, Use It
F@#k up - Learn - Improve - F@#k up - Learn - Improve - RepeatLife and business together are a vicious cycle. You never know when you’ll succeed or fail. In this episode of Sales Transformation, Donnie and Collin discuss avoiding a false persona, owning up to your mistakes, and using them in the future.Tune in and learn more in this latest edition of Sales Transformation!Jazz up your sales mindset with Kevin Dorsey aka KD and some of the brightest minds in sales in Live Better Sell Better!Stop sending boring sales e-mails or videos and start sending catchy GIFs and Memes with VIDU.io!Power up your podcast experience by joining our Free Podcast Community!HIGHLIGHTSThe business of pretentionsYou meet yourself along the wayYou gotta own itQuit on quitting right awayAn exchange of past f@#k upsQUOTESDonnie on the sad reality of doing business:“At the end of the day, people want to do business with people, and when people are building their companies, they forget to be a person. Like you said, they've put on the show, they put on the persona.”Own up to your mistakes - Donnie:“As a business owner, you can't blame anybody. It's on you. I mean, success is your fault, and failure is your fault, and you got to own it.”The cycle of mistakes and learning - Donnie:“What's awesome about it is everything you f*** up, is going to be something you're going to use later in life.”Connect with Donnie and learn more about what he’s been working on!About DonnieAbout Growth ModeAbout Success ChampionsConnect with Collin and find out what’s new in Sales Transformation and other things he’s up to:About CollinAbout SalescastSalescast CommunitySales TransformationWanna kick off your own kick-ass podcast?Already have one? How about growing it, or even monetizing it?LET’S TALK.

Aug 5, 2022 • 5min
#377 S2 Episode 246 - F’D 2 F’D: A Book For Learning From Donnie’s F@#K Ups
EVERY F@#K UP IN LIFE IS AN OPPORTUNITY TO LEARN, ESPECIALLY IF IT’S NOT YOURS.Learn from mistakes without even doing them by reading Donnie Boivin’s book, where he listed all the dumb things he has done that led him to the realization of doing business properly.Learn more about Donnie’s book in this latest episode of Sales Transformation.Jazz up your sales mindset with Kevin Dorsey aka KD and some of the brightest minds in sales in Live Better Sell Better!Stop sending boring sales e-mails or videos and start sending catchy GIFs and Memes with VIDU.io!Power up your podcast experience by joining our Free Podcast Community!HIGHLIGHTSFrom f@#$!d to focusedWritten to help people to not f@#k upThe irony of big vs. smallQUOTESWhat Donnie’s book is all about:“I wrote it 100% to teach people, all this sh*t I f@#$!d up. All the things that I broke, all the things I did in there is even a tough conversation with my wife of when we almost lost our entire farm and everything we owned because I didn't know how to build a business.”Donnie advises learning the process:“Most people don't even know the difference between growing and scaling a business, and so it just walks them through those steps and processes.”Collin on being truthful in presenting your business:“The interesting thing is, the things that you think will make people run away will actually bring the right people closer.”Connect with Donnie and learn more about what he’s been working on!About DonnieAbout Growth ModeAbout Success ChampionsConnect with Collin and find out what’s new in Sales Transformation and other things he’s up to:About CollinAbout SalescastSalescast CommunitySales TransformationWanna kick off your own kick-ass podcast?Already have one? How about growing it, or even monetizing it?LET’S TALK.

Aug 4, 2022 • 7min
#376 S2 Episode 245 - GO.GROW.GLOW. Founder-Led Sales, Networking, and Business Transformation
GO and don’t shy away from doing sales yourself, than just hiring a salesperson to do it.GROW your business by adapting to changes along the way.GLOW and stand out by networking on your own and building synergy with others.Let’s unpack these together with Donnie and Collin in another episode of Sales Transformation!Jazz up your sales mindset with Kevin Dorsey aka KD and some of the brightest minds in sales in Live Better Sell Better!Stop sending boring sales e-mails or videos and start sending catchy GIFs and Memes with VIDU.io!Power up your podcast experience by joining our Free Podcast Community!HIGHLIGHTSIt's just about getting customersLearning leads to changeNetworks work with people who could sellHow referrals should be doneQUOTESCollin on sales survival through feedback:“You got to get sales to survive, but it's also not 100% about getting customers. It's also about getting good feedback.”Donnie on businesses changing along the way:“Maybe most businesses when they start out, you catch them year two and three, and it's not the same business. It's not even hardly the same company, because of what they've learned along the way.”Donnie learning to love networking:“Now, I run a networking organization that blew up because we embrace the people that could sell and realize if we could put all of them together in a room, a ton of additional business happens.”How Donnie does referrals:“I'm not gonna sit here and try and just go hunt for you, but I will run into a lot of people that would make good synergy for you and make great conversations.”Connect with Donnie and learn more about what he’s been working on!About DonnieAbout Growth ModeAbout Success ChampionsConnect with Collin and find out what’s new in Sales Transformation and other things he’s up to:About CollinAbout SalescastSalescast CommunitySales TransformationWanna kick off your own kick-ass podcast?Already have one? How about growing it, or even monetizing it?LET’S TALK.

Aug 3, 2022 • 6min
#375 S2 Episode 244 - OH BABY, BABY! How To Raise And Grow Your Business With A CEO Mindset
What’s the first thing you’ll do if I give you $10 million?A question that Donnie literally asked Collin today, while talking about the early lessons he learned in entrepreneurship. Tune in today to learn Donnie’s CEO mindset and how you grow your business by taking care of it as your baby. Let’s unpack this together in this latest episode of Sales Transformation!Jazz up your sales mindset with Kevin Dorsey aka KD and some of the brightest minds in sales in Live Better Sell Better!Stop sending boring sales e-mails or videos and start sending catchy GIFs and Memes with VIDU.io!Power up your podcast experience by joining our Free Podcast Community!HIGHLIGHTSWhat will you do with $10 million?Mentally become a CEOStop thinking as an employeeNobody cares as much as youQUOTESDonnie on having a CEO mindset:“I tell most people, the first thing I had to do was mentally become a CEO man, because I spent my life being an employee, and if you think like an employee building a business, you're toast.”How you can grow as an entrepreneur, by Donnie:“The role of being a CEO, you never think about how do I get it done, you think who can get it done for me, then you start shifting your mindset to who versus what and how, and you start growing.”Donnie says, sell it yourself first:“This is your baby. This is your project. You need to figure out how you gonna sell it so you can tell others how to sell your stuff.”Connect with Donnie and learn more about what he’s been working on!About DonnieAbout Growth ModeAbout Success ChampionsConnect with Collin and find out what’s new in Sales Transformation and other things he’s up to:About CollinAbout SalescastSalescast CommunitySales TransformationWanna kick off your own kick-ass podcast?Already have one? How about growing it, or even monetizing it?LET’S TALK.

Aug 2, 2022 • 7min
#374 S2 Episode 243 - NOBODY TAUGHT ME THAT! Learning How To Do A Business The Hard Way
IT’S EASIER SAID THAN DONE!This is Donnie Boivin’s realization when a lot of people told him that doing business can bring you an easier life, but nobody would tell him how to do it. Donnie is the CEO of Success Champions, and the host of his own badass podcast, Growth Mode.Join Donnie as he shares with Collin his story and the challenges of doing business without knowing what to do, only here in another edition of Sales Transformation!Jazz up your sales mindset with Kevin Dorsey aka KD and some of the brightest minds in sales in Live Better Sell Better!Stop sending boring sales e-mails or videos and start sending catchy GIFs and Memes with VIDU.io!Power up your podcast experience by joining our Free Podcast Community!HIGHLIGHTSIntroducing Donnie BoivinPeople tell you how great a business is, but not how to do itLearning business through podcastingDoing business is great, but not easyQUOTESDonnie’s hard realization in business:“Let me tell you, building a company kicked the sh*t out of me, and I realized that nobody was actually out there teaching people how to build businesses.”Donnie on improving his business with podcasting:“I finally turned the company around, and now built a global brand around the idea of helping people grow and scale their businesses from introductions and actually putting the right processes and systems in place.”Connect with Tommy and learn more about what he’s been working on!About DonnieAbout Growth ModeAbout Success ChampionsConnect with Collin and find out what’s new in Sales Transformation and other things he’s up to:About CollinAbout SalescastSalescast CommunitySales TransformationWanna kick off your own kick-ass podcast?Already have one? How about growing it, or even monetizing it?LET’S TALK.

Aug 1, 2022 • 9min
#373 S2 Episode 242 - BE THE A.C.E. PLAYER: Attitude, Confidence, And Effort Are The Cards To Play, Every Single Day
Be confident with your Attitude, Confidence, and Effort, for these three things are what matter the most and not your results.The Short yet sweet story of Tommy is about to close, and there’s no better way of finishing this than knowing the secret to being an A.C.E. seller. Don’t miss this slam dunk episode as Tommy closes the series with his talk about Attitude, Confidence, and Effort, only here, in this edition of Sales Transformation.It’s time to jazz up your sales mindset with a podcast experience like no other! Join Kevin Dorsey aka KD and some of the brightest minds in sales in Live Better Sell Better!Power up your podcast experience by joining our Free Podcast Community!Are your Reps hitting their quotas this 2022? If not, then a Wingman Free Trial is what you need!HIGHLIGHTSTommy's final thoughtsThe 2-sided listLeft list: UncontrollableRight list: ControllableEmpower your confidenceQUOTESTommy on listing the uncontrollable factors:“Get a piece of paper, two columns, one side of the list, and this can work as an individual sales/seller to write down everything that happens in your day that you don't have any control over.”Tommy on listing the controllable factors:“I distill it down to three things. And I use the ACE of cards as a reminder of your Attitude, your Confidence, and your Effort. Those are only three things you control.”It’s what you do that matters, not the result:“People need to stop getting upset with their results and start getting upset with your effort, because 90% of the time when you don't accomplish something, it has nothing to do with the end result. It's what you do every single day.”It’s all about confidence:“Confidence is your self-talk. It's how you talk to yourself. Confidence comes from your preparation, it has nothing to do with any prior success.”Connect with Tommy and learn more about what he’s been working on!About TommyAbout Think Better Perform BetterThink Better Perform Better WebsiteConnect with Collin and find out what’s new in Sales Transformation and other things he’s up to:About CollinAbout SalescastSalescast CommunitySales TransformationWanna kick off your own kick-ass podcast?Already have one? How about growing it, or even monetizing it?LET’S TALK.