
Sales Transformation
Welcome to the Sales Transformation Podcast, the definitive stop for leaders driving change in the sales world. Hosted by Kevin Warner, we dive deep into the minds of Founders, CEOs, VPs of Sales, and Sales Development Leaders from trailblazing startups to industry-leading public companies.
Our mission is simple: to illuminate the path to extraordinary sales leadership. We explore a broad spectrum of sales territories, from the intricacies of Founder Led Sales and Outbound Sales to the transformative potential of Technology in Sales and Social Selling. Whether it's mastering your CRM, optimizing conversions, scaling sales teams, or engineering a complete Sales Transformation, our conversations are set to challenge the status quo and redefine sales success.
With a new content every day of the week, we bring you unfiltered interviews with the luminaries of sales, people who have not just succeeded but transformed the way we think about sales. Kevin Warner also shares sharp, tactical sales tips every week, packing decades of sales wisdom into bite-sized insights.
So, if you're ready to rewrite the sales rulebook and learn from the best in the business, the Sales Transformation Podcast is your ticket. Write us a review, share the show, and join us on this journey of sales evolution. Let's transform the way we sell, together!
Latest episodes

Sep 29, 2022 • 6min
#432 S2 Episode 301 - DEEP IMPACT: Helping Prospects While Making A Lasting Impact
THIS IS AN EPIC CALL BACK TO THE HEROICS OF HECTORCollin once shared a story about Hector the handyman, and how he stood out among all other options. In this episode, Collin shares another story about Hector as a great example of helping while making an impact. Learn more about Hector and many more in this latest episode of Sales Transformation. Stop sending boring sales e-mails or videos and start sending catchy GIFs and Memes with VIDU.io!Power up your podcast experience by joining our Free Podcast Community!TRANSFORMING MOMENTSFollow through till the endA callback to Hector the handymanHelping before selling somethingBe helpful while making an impact“You should be shooting to try to give your prospects that sort of experience that they're not used to.” - Collin: How to help and make an impact Connect with Aaron and learn more about what he’s been working on!About AaronAbout OpkallaOpkalla.comConnect with Collin and find out what’s new in Sales Transformation and other things he’s up to:About CollinAbout SalescastSalescast CommunitySales TransformationWanna kick off your own kick-ass podcast?Already have one? How about growing it, or even monetizing it?LET’S TALK.

Sep 28, 2022 • 5min
#431 S2 Episode 300 - VANTAGE POINT: Clear View And Assessing If Being Used Or Taken Advantage Of
HOW MUCH IS TOO MUCH?There are times when people take advantage of the good things you do, and this is also common in sales. How would you know if your prospect is just using you? When will you say, “No more”? These are the questions that Aaron will be answering in this latest episode of Sales Transformation. Stop sending boring sales e-mails or videos and start sending catchy GIFs and Memes with VIDU.io!Power up your podcast experience by joining our Free Podcast Community!TRANSFORMING MOMENTSSome people take advantage of the ones who do goodEvaluate where you're spending your timeIt's the long game, it's the risk we run“I would say that typically, the more you give, the more likely you are to add value. People will eventually do something with you, whether that's at their current role or in a future role.” - Aaron: The balancing act of helping without being taken advantage of Connect with Aaron and learn more about what he’s been working on!About AaronAbout OpkallaOpkalla.comConnect with Collin and find out what’s new in Sales Transformation and other things he’s up to:About CollinAbout SalescastSalescast CommunitySales TransformationWanna kick off your own kick-ass podcast?Already have one? How about growing it, or even monetizing it?LET’S TALK.

Sep 27, 2022 • 6min
#430 S2 Episode 299 - IT’S TIME FOR QUALITY: Time Management And Emphasis On Quality As A Means Of Sales Improvement
IF YOU MANAGE YOUR TIME WELL, YOU CAN DEFINITELY PERFORM AND SELL.Today, we head back to Collin to discuss two things, managing your time well, and an emphasis on “Quality over Quantity”. Collin talks about how these two can make a difference and help you sell well. Don’t miss this opportunity, so tune in now to this latest episode of Sales Transformation. Stop sending boring sales e-mails or videos and start sending catchy GIFs and Memes with VIDU.io!Power up your podcast experience by joining our Free Podcast Community!TRANSFORMING MOMENTSHaving your own playbook for yourself is helpfulDefining traits of being a “GOOD VS GREAT” salespersonManage your time efficiently and effectively“Quality over Quantity” matters a lot“There's definitely numbers part of it, but there's also an art to it as well, and being able to manage your time is one of the things that is extremely, extremely important.” - Collin: Manage your time efficientlyConnect with Matthew and learn more about what he’s been working on!About MatthewAbout PauseDialPause.comConnect with Collin and find out what’s new in Sales Transformation and other things he’s up to:About CollinAbout SalescastSalescast CommunitySales TransformationWanna kick off your own kick-ass podcast?Already have one? How about growing it, or even monetizing it?LET’S TALK.

Sep 26, 2022 • 5min
#429 S2 Episode 298 - GOSPEL OF MATTHEW: Matthew Provins’ Playbook Of Failures And His Learnings
IT PAYS TO LEARN FROM YOUR MISTAKES AND FROM OTHERS.In this episode, Matthew shares his learnings from his first sales job and his journey from an SDR to a CEO. Matthew discusses how he built his playbook from his failures and how he used other people’s content as a source of knowledge. You can learn this too by tuning in to this latest episode of Sales Transformation. Stop sending boring sales e-mails or videos and start sending catchy GIFs and Memes with VIDU.io!Power up your podcast experience by joining our Free Podcast Community!TRANSFORMING MOMENTSLearnings in his first jobBuilding a personal playbookLearning from others“There's an unlimited number of ways to do things, and I believe that for sure, but there's a limited number of ways to do things wrong, and so if you're able to start cutting out the ways you can do things wrong, it enables you to really figure out the path doing the right way and there's millions of different paths.” - Matthew on building his playbook about his failures Connect with Matthew and learn more about what he’s been working on!About MatthewAbout PauseDialPause.comConnect with Collin and find out what’s new in Sales Transformation and other things he’s up to:About CollinAbout SalescastSalescast CommunitySales TransformationWanna kick off your own kick-ass podcast?Already have one? How about growing it, or even monetizing it?LET’S TALK.

Sep 25, 2022 • 5min
#428 S2 Episode 297 - AM I READY? Knowing When A Founder Is Ready To Have A First Sales Hire
IT TAKES TIME AND SOME CASH.Josh explains when is the right time for a founder to have his first sales hire, or sales team for that matter. In his discussion, Josh emphasizes that a founder should spend time and of course, some cash to provide support for his new team. Tune in to learn more about this in the latest episode of Sales Transformation. Stop sending boring sales e-mails or videos and start sending catchy GIFs and Memes with VIDU.io!Power up your podcast experience by joining our Free Podcast Community!TRANSFORMING MOMENTSWhen are founders ready to make sales hiresIt takes a window of time to provide supportSell your product or service using a formatInvest in tools for your sales team“You need to have enough time in your schedule to be able to give them adequate support, and help and materials or leads or whatever you're going to do. So you have to have enough time for that. But you have to have enough business to support the rest of it. So it is kind of a window of time if you will.” - Josh: You need to invest time to provide support Connect with Joe Arioto and Josh Hirsch and learn more about what they’ve been working on!About JoeAbout JoshAbout MetaGrowthMetaGrowth.VenturesConnect with Collin and find out what’s new in Sales Transformation and other things he’s up to:About CollinAbout SalescastSalescast CommunitySales TransformationWanna kick off your own kick-ass podcast?Already have one? How about growing it, or even monetizing it?LET’S TALK.

Sep 24, 2022 • 5min
#427 S2 Episode 296 - EXPECTATION VS REALITY: Understanding That Sellers Have Different Skills On Channels
PEOPLE ARE UNIQUE, THEY WILL ALWAYS DIFFER IN SKILLS.Collin discusses the wrong expectations of people on sellers that they should be good in all selling channels. But you really don’t need that, you just have to hire someone who is as good as you on one channel, and you can get a better understanding of seller skillsets by tuning in to this latest episode of Sales Transformation. Stop sending boring sales e-mails or videos and start sending catchy GIFs and Memes with VIDU.io!Power up your podcast experience by joining our Free Podcast Community!EPISODE HIGHLIGHTSNot all sellers are equalSellers are not great on all channelsFind someone who can emulate your skillHave realistic expectations“I think it's a misconception that a lot of people expect sellers like to be great on all channels, you got to be good on social, you got to be good on email, and be creative and write good copy and be good on the phone, and manage your pipeline and your time and close deals. You know, it's a lot. Typically, I see sellers are much stronger on one channel, in most cases.” - Collin: Sellers have different strengths in channels Connect with Joe Arioto and Josh Hirsch and learn more about what they’ve been working on!About JoeAbout JoshAbout MetaGrowthMetaGrowth.VenturesConnect with Collin and find out what’s new in Sales Transformation and other things he’s up to:About CollinAbout SalescastSalescast CommunitySales TransformationWanna kick off your own kick-ass podcast?Already have one? How about growing it, or even monetizing it?LET’S TALK.

Sep 23, 2022 • 3min
#426 S2 Episode 295 - NAIL, SCALE, PREVAIL: The Right Mindset And Process For Transitioning
NAIL IT BEFORE YOU SCALE IT!This is Joe’s message to founders who are transitioning and looking to hire someone to take over. People get frustrated for not having the right process and mindset in transitions, and you can learn more of Joe’s thoughts in this latest episode of Sales Transformation. Stop sending boring sales e-mails or videos and start sending catchy GIFs and Memes with VIDU.io!Power up your podcast experience by joining our Free Podcast Community!EPISODE HIGHLIGHTSWhat's frustrating in founder-led salesFounders do so muchNobody will care as much as you do unless it's their livelihood“I think there are some important mindsets that a founder has to adopt when they start making this transition that set the success up for the entire team. But you've got to get it right, you got what I say “Nail it before you scale it” is it's really important that that happens.” - Joe on having the right mindset before transitioning Connect with Joe Arioto and Josh Hirsch and learn more about what they’ve been working on!About JoeAbout JoshAbout MetaGrowthMetaGrowth.VenturesConnect with Collin and find out what’s new in Sales Transformation and other things he’s up to:About CollinAbout SalescastSalescast CommunitySales TransformationWanna kick off your own kick-ass podcast?Already have one? How about growing it, or even monetizing it?LET’S TALK.

Sep 22, 2022 • 6min
#425 S2 Episode 294 - VIRTUAL TRANSFORMATION: The New Normal For Salespeople
VIRTUAL SHIFT, CONTENT-LED GROWTH, DARK SOCIAL. WELCOME TO THE NEW NORMAL!Collin talks about 3 things in this episode, 1.) How people coped with the shift to virtual selling, 2.) The stats he learned in embarking on content-led growth, and 3.) Dark facts about dark social. Tune in today and discover more in this latest episode of Sales Transformation. Stop sending boring sales e-mails or videos and start sending catchy GIFs and Memes with VIDU.io!Power up your podcast experience by joining our Free Podcast Community!TRANSFORMING MOMENTSThe virtual shift in the pandemicSelling in unfamiliar territorySelling through contentDark social is a real thing“A big percentage of salespeople don't post content, and then the interesting thing is, there's even a large percentage of salespeople that post content that's not relevant at all.” - Collin with a dose of sales content statistics Connect with Bradley and learn more about what he’s been working on!About BradleyThe Employee Advocacy and Influence PodcastAbout DSMN8DSMN8.comConnect with Collin and find out what’s new in Sales Transformation and other things he’s up to:About CollinAbout SalescastSalescast CommunitySales TransformationWanna kick off your own kick-ass podcast?Already have one? How about growing it, or even monetizing it?LET’S TALK.

Sep 21, 2022 • 6min
#424 S2 Episode 293 - KEEN EYE FOR BUSINESS: Bradley Keenan’s Journey From Enterprise Sales To Owning A Business
YOU’LL NEVER KNOW THE DIFFERENCE UNLESS YOU STARTED DOING IT.Bradley Keenan, Founder, and CEO of DSMN8, was used to being a high-performing salesperson, but later on, realized that starting a business would require him more than being good at sales. Tune in and learn more about Bradley and his transition to business in this latest episode of Sales Transformation. Jazz up your sales mindset with Kevin Dorsey aka KD and some of the brightest minds in sales in Live Better Sell Better!Stop sending boring sales e-mails or videos and start sending catchy GIFs and Memes with VIDU.io!Power up your podcast experience by joining our Free Podcast Community!TRANSFORMING MOMENTSWho is Bradley Keenan?Being born a salespersonStarting and selling his first companyChallenges as a seller and leader“As you start to build a business, you realize that actually, the salesperson isn't the center of the company, and especially nowadays, if you haven't got a good product, then a salesperson can't sell a shitty product, because we've got G2 crowd, it's pretty easy to find out if something's good or not nowadays.” - Bradley’s realization after starting his own companyConnect with Bradley and learn more about what he’s been working on!About BradleyThe Employee Advocacy and Influence PodcastAbout DSMN8DSMN8.comConnect with Collin and find out what’s new in Sales Transformation and other things he’s up to:About CollinAbout SalescastSalescast CommunitySales TransformationWanna kick off your own kick-ass podcast?Already have one? How about growing it, or even monetizing it?LET’S TALK.

Sep 20, 2022 • 5min
#423 S2 Episode 292 - BRUTAL SOCIAL: Staying Positive In A Harshly Negative Social Environment
WOAH! TAKE IT EASY! YOU DON’T HAVE TO BE SO HARSH.In today’s episode, Collin talks to Rob about the negativity in social nowadays and the unspoken cancel culture that’s happening. Collin emphasizes that opinions can be shared in a positive way and you can find out more by tuning in to this latest episode of Sales Transformation. Jazz up your sales mindset with Kevin Dorsey aka KD and some of the brightest minds in sales in Live Better Sell Better!Stop sending boring sales e-mails or videos and start sending catchy GIFs and Memes with VIDU.io!Power up your podcast experience by joining our Free Podcast Community!TRANSFORMING MOMENTSGoing crazy over opinionsGetting out of contextProblematic nature of cancel cultureYou don't have to agree all the time“Be more positive, like, you can have a difference of opinion. You don't need to agree with everything, but sometimes, sometimes you're better off just saying nothing. Now, there are times where maybe you need to speak up and you feel that you need to say something, but there's a way to be respectful. Do it in a tactical way, where you're not looking like the asshole.” - Collin on difference of opinionsConnect with Rob and learn more about what he’s been working on!About RobAbout TBNE and Rise Up MediaRobNapoli.comConnect with Collin and find out what’s new in Sales Transformation and other things he’s up to:About CollinAbout SalescastSalescast CommunitySales TransformationWanna kick off your own kick-ass podcast?Already have one? How about growing it, or even monetizing it?LET’S TALK.