
Sales Transformation
Welcome to the Sales Transformation Podcast, the definitive stop for leaders driving change in the sales world. Hosted by Kevin Warner, we dive deep into the minds of Founders, CEOs, VPs of Sales, and Sales Development Leaders from trailblazing startups to industry-leading public companies.
Our mission is simple: to illuminate the path to extraordinary sales leadership. We explore a broad spectrum of sales territories, from the intricacies of Founder Led Sales and Outbound Sales to the transformative potential of Technology in Sales and Social Selling. Whether it's mastering your CRM, optimizing conversions, scaling sales teams, or engineering a complete Sales Transformation, our conversations are set to challenge the status quo and redefine sales success.
With a new content every day of the week, we bring you unfiltered interviews with the luminaries of sales, people who have not just succeeded but transformed the way we think about sales. Kevin Warner also shares sharp, tactical sales tips every week, packing decades of sales wisdom into bite-sized insights.
So, if you're ready to rewrite the sales rulebook and learn from the best in the business, the Sales Transformation Podcast is your ticket. Write us a review, share the show, and join us on this journey of sales evolution. Let's transform the way we sell, together!
Latest episodes

Oct 9, 2022 • 5min
#442 S2 Episode 311 - YOU’RE ON THE RIGHT TRACK: Things To Track And Monitor In A Sales Operation
SALES = ART + SCIENCE + MATHSales is definitely an art and a science, but we cannot deny the fact that it’s also a numbers game. Josh will be discussing the important things to track and monitor in a sales operation and gives his piece of advice about paying attention to your numbers. Learn this by tuning in to this episode of Sales Transformation. Stop sending boring sales e-mails or videos and start sending catchy GIFs and Memes with VIDU.io!Power up your podcast experience by joining our Free Podcast Community!TRANSFORMING MOMENTSMetrics to monitor and trackThe difference between leading and laggingPaying attention to your numbers is critical“Paying attention to numbers is absolutely critical. And they have to do their numbers every day. That's a fireable offense in our world. If you don't put your numbers in, you may get fired. Unless you're absolute crushing it will give you another chance.” - Josh: Pay attention to your numbers Connect with Joe Arioto and Josh Hirsch and learn more about what they’ve been working on!About JoeAbout JoshAbout MetaGrowthMetaGrowth.VenturesConnect with Collin and find out what’s new in Sales Transformation and other things he’s up to:About CollinAbout SalescastSalescast CommunitySales TransformationWanna kick off your own kick-ass podcast?Already have one? How about growing it, or even monetizing it?LET’S TALK.

Oct 8, 2022 • 4min
#441 S2 Episode 310 - PAY IT FORWARD: Helpfulness As A Core Value In Sales And Business
IT WILL PAY OFF, IT MIGHT NOT BE TODAY, BUT IT DOESIn today’s episode, Collin explains that being helpful should be the core value of every company. Helpfulness may not always pay off immediately, but it actually opens other windows of opportunity for you as a seller, and you will learn more from Collin in this latest episode of Sales Transformation. Stop sending boring sales e-mails or videos and start sending catchy GIFs and Memes with VIDU.io!Power up your podcast experience by joining our Free Podcast Community!TRANSFORMING MOMENTSProspects and buyers are too smart these daysTruly helping could be not helping at allBeing helpful should be a core value of every company“It may not always pay off, like how you think you should, and I mean, I have lots of examples where, I've been generous with my time and helped people, and they didn't end up being clients, but they might have referred me somebody, or they might have been left and went to another company.” - Collin: It may not always pay off, but it opens other opportunities Connect with Aaron and learn more about what he’s been working on!About AaronAbout OpkallaOpkalla.comConnect with Collin and find out what’s new in Sales Transformation and other things he’s up to:About CollinAbout SalescastSalescast CommunitySales TransformationWanna kick off your own kick-ass podcast?Already have one? How about growing it, or even monetizing it?LET’S TALK.

Oct 7, 2022 • 7min
#440 S2 Episode 309 - MAN IN THE MIRROR: Watch How You Make Your Mistakes And Learn From Them
SOMETIMES YOU HAVE TO WATCH YOURSELF FLOP SO HARD SO YOU LEARN NOT TO EVER DO IT AGAINIn this episode, Joe shares one of their best practices where they engage their salespeople using recorded calls, watching them, and using them as a reference on where they can improve. It can be a bit cringy seeing yourself flop in front of your colleagues, but you will learn that it does make sense by tuning in to this episode of Sales Transformation. Stop sending boring sales e-mails or videos and start sending catchy GIFs and Memes with VIDU.io!Power up your podcast experience by joining our Free Podcast Community!TRANSFORMING MOMENTSThe importance of hands-on trainingLet your sales hire figure out answers on their ownReview on your tapes and spot your mistakes“If you record your calls, which you really shouldn't be doing, record your calls, or if you have a team, review it together not to like poke fun at people, but everyone can learn from those experiences. You know, and my take is, there's a difference between just watching a video recording of a previous sales call led by said founder, and going on that call because money's on the line.”- Joe: Reviewing your calls as a way of improvement Connect with Joe Arioto and Josh Hirsch and learn more about what they’ve been working on!About JoeAbout JoshAbout MetaGrowthMetaGrowth.VenturesConnect with Collin and find out what’s new in Sales Transformation and other things he’s up to:About CollinAbout SalescastSalescast CommunitySales TransformationWanna kick off your own kick-ass podcast?Already have one? How about growing it, or even monetizing it?LET’S TALK.

Oct 6, 2022 • 6min
#439 S2 Episode 308 - VICE-VERSA: Putting Yourself In Your Sales Hire’s Shoes
We often tell our sales hires to put themselves in the founder’s shoes, but the real question is… DID WE CONSIDER DOING THE SAME FOR THEM?Collin, together with Joe and Josh, explains that founders should also think like their sales hire, and get into the trenches with them, so they can grow the way we want them to. Dive in and learn more in this latest episode of Sales Transformation. Stop sending boring sales e-mails or videos and start sending catchy GIFs and Memes with VIDU.io!Power up your podcast experience by joining our Free Podcast Community!TRANSFORMING MOMENTSPut yourself in the sales hire's shoesDo not over-promise to sales hiresLead by example“If you're going to test something new, or try something new, just get in the trenches with him, like, ‘Hey, we're going to test this new target, we're going to test this new messaging, we're going to, you know, test this, like, I don't know if it's going to work, here's what we're hoping happens, but let's get in there and do it together and figure it out.’ ” - Collin: Leading by example as a founder Connect with Joe Arioto and Josh Hirsch and learn more about what they’ve been working on!About JoeAbout JoshAbout MetaGrowthMetaGrowth.VenturesConnect with Collin and find out what’s new in Sales Transformation and other things he’s up to:About CollinAbout SalescastSalescast CommunitySales TransformationWanna kick off your own kick-ass podcast?Already have one? How about growing it, or even monetizing it?LET’S TALK.

Oct 5, 2022 • 8min
#438 S2 Episode 307 - SE7EN: The 7 Beliefs Prospects Need To Have To Start Buying
LIKE A LOT OF THEM SAY, SEVEN IS THE NUMBER OF PERFECTIONAnd to Cole Gordon, it is! Cole shares his story of learning the seven beliefs that prospects need to have to start buying from you, and how it helped him develop himself to be the top performer that he is today. Learn more about Cole and his epic sales journey in the latest episode of Sales Transformation. Stop sending boring sales e-mails or videos and start sending catchy GIFs and Memes with VIDU.io!Power up your podcast experience by joining our Free Podcast Community!TRANSFORMING MOMENTSThe benefit of selling with an owner's mentalityPreventing vs handling objectionsThe 7 beliefs that prospects need to haveImproving by treating sales as a profession“I really treated it like it was a profession. So I plan tomorrow out, every single day. I reflected on how I could get better, I got mentoring, I got training, I got coaching, even outside of the organization I was with. I read all the books that you could read. I also would review tons of my calls, like I'd review multiple calls per day of how I could get better and break down my own calls and listen to other people's calls.” - Cole: Treat your sales job like it’s a profession Connect with Cole and learn more about what he’s been working on!About ColeConnect with Collin and find out what’s new in Sales Transformation and other things he’s up to:About CollinAbout SalescastSalescast CommunitySales TransformationWanna kick off your own kick-ass podcast?Already have one? How about growing it, or even monetizing it?LET’S TALK.

Oct 4, 2022 • 3min
#437 S2 Episode 306 - PROBE WITH CAUTION: Asking The Right Questions Is The Key
IT IS ANNOYING TO BE ASKED OBVIOUS QUESTIONS OR QUERIES THAT LEAD TO NOWHERE.A lot of sellers know about the need for probing questions when doing discovery, but only a few truly understand what it is for and what questions to ask. Collin shares his thoughts on this in the latest episode of Sales Transformation. Stop sending boring sales e-mails or videos and start sending catchy GIFs and Memes with VIDU.io!Power up your podcast experience by joining our Free Podcast Community!TRANSFORMING MOMENTSWin by asking the right questionsYour questions should not be obviousYour questions must be aligned with your direction“I think a lot of sellers are kind of used to hearing like, ‘Oh, you need to, listen more than you speak and you need to ask better questions, deals are won in discovery, and like they've heard all of these things’ , but very few of them have actually, like really grasped it.”- Collin: A lot of people say it, but don’t really grasp it Connect with Marcus and learn more about what he’s been working on!About Marcus6 Figure Sales SecretsConnect with Collin and find out what’s new in Sales Transformation and other things he’s up to:About CollinAbout SalescastSalescast CommunitySales TransformationWanna kick off your own kick-ass podcast?Already have one? How about growing it, or even monetizing it?LET’S TALK.

Oct 3, 2022 • 4min
#436 S2 Episode 305 - 6F$$: The Secrets To Writing “6 Figure Sales Secrets” With Author, Marcus Chan
IT’S TIME TO BOOK IT UPMarcus Chan, author of 6 Figure Sales Secrets, and Founder of Venli Consulting Group wrote his book in a way that people can resonate with by telling his personal stories. Today, he will be sharing his story on how and why he wrote his book that way, only here, in the latest episode of Sales Transformation. Stop sending boring sales e-mails or videos and start sending catchy GIFs and Memes with VIDU.io!Power up your podcast experience by joining our Free Podcast Community!TRANSFORMING MOMENTSThe reality of not finishing booksConsistent posting on social media is like writing a bookThe power of stories and tactics thru a book“I wanted to write a book that was not going to be not just a best seller, but something that would actually resonate, and speak to the soul of salespeople. So that's why it was really, really important that I was able to look back on what's resonated last several years from what I put out there, and be you'll take some of those core concepts to make sure I make it more polished and make it better and simpler to understand in the book.”- Marcus: The secrets of writing 6 Figure Sales Secrets Connect with Marcus and learn more about what he’s been working on!About Marcus6 Figure Sales SecretsConnect with Collin and find out what’s new in Sales Transformation and other things he’s up to:About CollinAbout SalescastSalescast CommunitySales TransformationWanna kick off your own kick-ass podcast?Already have one? How about growing it, or even monetizing it?LET’S TALK.

Oct 2, 2022 • 6min
#435 S2 Episode 304 - SOCIO-DIGITAL TRANSFORMATION: Adapting Digitally And Leveraging Socially In Selling
IT’S EASIER SAID THAN DONEFor a fellow cold-calling enthusiast, it was a difficult transition for Bradley, especially when he had to prioritize the transactional aspects of the call instead of building relationships, telling jokes, and getting closer to the prospect. Learn how he was able to move on and fully shift to social in this latest episode of Sales Transformation. Stop sending boring sales e-mails or videos and start sending catchy GIFs and Memes with VIDU.io!Power up your podcast experience by joining our Free Podcast Community!TRANSFORMING MOMENTSThe difficult yet needed transitionThe transformation to leveraging socialFrom cold-calling to content-creating“When we moved through, especially through COVID. It just felt like everything becomes so transactional, where the call starts. There's a discovery. There's a presentation. And I'm not necessarily saying that's a bad thing. But the shift between it being all about relationships and making jokes and being likable, and all those things to actually tell me how you helped me and tell me how easy this is to implement. For me as a salesperson was a difficult transition to make.”- Bradley: The difficult transition in a selling style Connect with Bradley and learn more about what he’s been working on!About BradleyThe Employee Advocacy and Influence PodcastAbout DSMN8DSMN8.comConnect with Collin and find out what’s new in Sales Transformation and other things he’s up to:About CollinAbout SalescastSalescast CommunitySales TransformationWanna kick off your own kick-ass podcast?Already have one? How about growing it, or even monetizing it?LET’S TALK.

Oct 1, 2022 • 5min
#434 S2 Episode 303 - VANITY FAIR: The Greater Value Of Good Content Mix Over Vanity Metrics
LIKERS AND ENGAGERS WILL NOT NECESSARILY BECOME BUYERSCollin explains why we should not take the value of a good content mix for granted, because likes, comments, and engagements are just numbers pieced together to look like a scoreboard. Learn more about this with Collin in the latest episode of Sales Transformation. Stop sending boring sales e-mails or videos and start sending catchy GIFs and Memes with VIDU.io!Power up your podcast experience by joining our Free Podcast Community!TRANSFORMING MOMENTSLikers don't exactly translate to buyersThe good content mix is what mattersThe problem with vanity metrics“I still believe video is still important, because there's a lot of people that are seeing that and consuming that video, and having a good content mix is important, even though it's not getting those vanity metrics of likes and comments that you're hoping for.” - Collin: Good content mix tramples vanity metrics, all-day Connect with Bradley and learn more about what he’s been working on!About BradleyThe Employee Advocacy and Influence PodcastAbout DSMN8DSMN8.comConnect with Collin and find out what’s new in Sales Transformation and other things he’s up to:About CollinAbout SalescastSalescast CommunitySales TransformationWanna kick off your own kick-ass podcast?Already have one? How about growing it, or even monetizing it?LET’S TALK.

Sep 30, 2022 • 4min
#433 S2 Episode 302 - HANDLING ROB-jections: How To Constructively Handle Contradictions With Rob Napoli
WHAT THE HELL DO WE DO WITH OBJECTIONS?Instead of shrugging it off, it is best to dig in and learn why people contradict you because there’s a possibility that there is a problem with your message. This is what Rob explains in this latest episode of Sales Transformation. Stop sending boring sales e-mails or videos and start sending catchy GIFs and Memes with VIDU.io!Power up your podcast experience by joining our Free Podcast Community!TRANSFORMING MOMENTSGo find people who don't believe in what you're doingPut your ego aside and listen to contradictionsAn objection is an opportunity to keep goingLook for contradiction and ask why“Look for [a] contradiction, or look for people who object to you a little bit and ask why, dig in, because that's how you're gonna go find product market fit. That's how you can better. Know if you're missing the market and the product. If you're missing your mark in the messaging, if you're missing your mark in the approach.”- Rob: Find contradiction and learn from it Connect with Rob and learn more about what he’s been working on!About RobAbout TBNE and Rise Up MediaRobNapoli.comConnect with Collin and find out what’s new in Sales Transformation and other things he’s up to:About CollinAbout SalescastSalescast CommunitySales TransformationWanna kick off your own kick-ass podcast?Already have one? How about growing it, or even monetizing it?LET’S TALK.