Sales Transformation #434 S2 Episode 303 - VANITY FAIR: The Greater Value Of Good Content Mix Over Vanity Metrics
LIKERS AND ENGAGERS WILL NOT NECESSARILY BECOME BUYERS
Collin explains why we should not take the value of a good content mix for granted, because likes, comments, and engagements are just numbers pieced together to look like a scoreboard. Learn more about this with Collin in the latest episode of Sales Transformation.
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TRANSFORMING MOMENTS
- Likers don't exactly translate to buyers
- The good content mix is what matters
- The problem with vanity metrics
“I still believe video is still important, because there's a lot of people that are seeing that and consuming that video, and having a good content mix is important, even though it's not getting those vanity metrics of likes and comments that you're hoping for.” - Collin: Good content mix tramples vanity metrics, all-day
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