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Sales Transformation

Latest episodes

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Nov 18, 2022 • 5min

#482 S2 Episode 351 - DON’T WING IT IF YOU CAN’T WIN IT: How To Tackle Common Prospecting Challenges

SOLVING PROBLEMS IS THE BEST WAY TO GOAnthony is back to discuss the common prospecting challenges he sees with sales folks these days, and #1 is not knowing the problems their business is solving. He also talks about the importance of optimizing your time, than just blindly winging it all day. So solve your selling problems and optimize your time today by learning from Anthony in this latest episode of Sales Transformation. Want to book more meetings and close more deals? Start selling the way your buyers want to buy with Humantic AI! Stop sending boring sales e-mails and start sending personalized GIFs and Memes with VIDU.io!TRANSFORMING MOMENTSAnthony's view on the common challenges folks face todayDitch the features and functions, focus on problem-solvingStop winging it if you're not winning it, instead, be intentional with it“When you prospect with a person's potential problem in mind, you allow them to connect the dots of who the hell you are, what you're here to talk to them about, and why you're reaching out to them in the first place.”   - ANTHONY: How prospecting should be done Connect with Anthony and learn more about what he’s been working on!Anthony Natoli | Lattice | Lattice.comConnect with CollinLinkedIn | YouTube | Newsletter | Twitter | IG | TikTok
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Nov 17, 2022 • 7min

#481 S2 Episode 350 - ME, MYSELF, AND I: Understanding One’s Self To Better Understand Buyers

UNDERSTAND YOURSELF FIRST BEFORE UNDERSTANDING OTHERSToday, Collin talks to Emily about really knowing yourself, finding resources on how to better understand your own traits and the importance of understanding how other people want to receive information. Make sure to jump in to learn more in this latest episode of Sales Transformation. Want to book more meetings and close more deals? Start selling the way your buyers want to buy with Humantic AI! Stop sending boring sales e-mails and start sending personalized GIFs and Memes with VIDU.io!TRANSFORMING MOMENTSYou have to really know yourselfResources to understand behavioral modelsUnderstand how your prospects want to receive information“I think you brought up a really important point too is, really knowing yourself, knowing what your personality type and traits are. So that you understand when working with people in different quadrants that how things that you naturally do based on how you're hardwired might be received, there's just like silly little things like, do or don't put bullet points in an email that might drive some people insane.”  - COLLIN: Know yourself before knowing others Connect with EmilyEmily Shaw | Lushin, Inc. | Lushin.comConnect with CollinLinkedIn | YouTube | Newsletter | Twitter | IG | TikTok
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Nov 16, 2022 • 7min

#480 S2 Episode 349 - CIRCLE OF LIFE: Understanding Customer Lifecycle As A Means Of Product-Led Growth

ALL ROADS LEAD TO CUSTOMER EXPERIENCEDuane Dufault is back with this very important message.Duane explains that understanding the customer lifecycle is the key to putting product, sales, and marketing, all on the same page. So tune in today and understand why with Duane in this latest episode of Sales Transformation. Want to book more meetings and close more deals? Start selling the way your buyers want to buy with Humantic AI! Stop sending boring sales e-mails and start sending personalized GIFs and Memes with VIDU.io!TRANSFORMING MOMENTSProduct, sales, and marketing, all on the same pageProduct is right in the middle of it allUnderstand and breakdown your entire customer lifecycle“You just have to understand that all roads lead to customer experience, if you're not building an amazing product customer is going to churn.”   - DUANE: It’s the customer that matters, not the department Connect with DuaneDuane Dufault | SellingSaaS | DuaneDufault.comConnect with CollinLinkedIn | YouTube | Newsletter | Twitter | IG | TikTok
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Nov 15, 2022 • 5min

#479 S2 Episode 348 - INTO THE LAB: The Winback Labs’ Winning Framework

IT ALL DEPENDS ON THE SITUATION…Dan is back and will be giving us an overview of when and how he and his team get involved in the winback process. Learn more about the Winback Labs framework and discover why it’s not the number of people to win back that matters but the circumstances, in the latest episode of Sales Transformation. Want to book more meetings and close more deals? Start selling the way your buyers want to buy with Humantic AI! Stop sending boring sales e-mails and start sending personalized GIFs and Memes with VIDU.io!TRANSFORMING MOMENTSWhen does Winback Labs get involvedThe Winback Labs frameworkHow much data do you needCircumstances over numbers“It's really not dependent on the number of customers, it truly isn't. What we've found in the survey, in the study was that, under different circumstances, different percentages of people come back, they're just thumbnails, but it gives you a really good idea of how many people will come back under different circumstances…”  - DAN: It’s not the number, it’s the circumstances that matter Connect with DanDan Pfister | Winback Labs | WinbackLabs.comConnect with CollinLinkedIn | YouTube | Newsletter | Twitter | IG | TikTok
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Nov 14, 2022 • 5min

#478 S2 Episode 347 - YOU DO YOU: What Is The Best Way To Do Things When People Keep Telling Otherwise

WHAT WORKS FOR YOU IS WHAT’S BEST FOR YOUCollin talks to Ari about their personal approaches to social selling and discusses further being told by everyone on what is best to do when cold calling, or for any sales activity for that matter. Collin only has one tip, do what works for you, and you’re on your way. Don’t miss this and tune in now to the latest episode of Sales Transformation. Want to book more meetings and close more deals? Start selling the way your buyers want to buy with Humantic AI! Stop sending boring sales e-mails and start sending personalized GIFs and Memes with VIDU.io!TRANSFORMING MOMENTSPersonal approach to social sellingThere's so much noise onlinePeople hate being told what to doThe #1 thing to do is what works for youIt's not about the content, it's about your confidence“You want to know what the perfect cold call opener is? It’s the one that works for you best the one that you feel the most confident in delivering” - COLLIN: What works for you, not them Connect with AriAri Barmapov | Foundations Sales Consulting | FoundationsConsultin.caConnect with CollinLinkedIn | YouTube | Newsletter | Twitter | IG | TikTok
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Nov 13, 2022 • 5min

#477 S2 Episode 346 - THE GOOD, THE BAD, AND THE HIRING: Properly Determining The Parameters Of What Is Good And Bad

THERE’S NO BAD IF THERE’S NO GOODLeaders tend to judge candidates or rookies for being bad hires. The question is, have they established what is good, so they know if it’s really bad? Once again, enter Nigel Green, to clarify this and give leaders advice on what to prepare first, before jumping into hiring. Learn more from Nigel in this latest episode of Sales Transformation. Want to book more meetings and close more deals? Start selling the way your buyers want to buy with Humantic AI! Stop sending boring sales e-mails and start sending personalized GIFs and Memes with VIDU.io!TRANSFORMING MOMENTSThe core problem of the sales hiring processThe 3 phases of the sales hiring processYou won't know what bad is if you don't know what good isDealing with your personal biases“Let's do a job analysis. Let's figure out what needs to be done, and what quality in these areas of work, what does quality look like so that we can quickly and more accurately determine what's good or bad.” - NIGEL: How to truly determine what’s good and bad Connect with NigelNigel Green | Affirm Health | AffirmHealth.com | Revenue HarvestConnect with CollinLinkedIn | YouTube | Newsletter | Twitter | IG | TikTok
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Nov 12, 2022 • 7min

#476 S2 Episode 345 - LITTLE BY LITTLE: A Little Encouragement Can Start Something Small And Grow Big

SOMETIMES IT JUST NEEDS A LITTLE PUSH FROM OTHERSTune in today and listen to Cole Gordon as he shares how a little encouragement has led him to start up his own content, eventually evolving into his business today. Learn more about Cole’s evolution only here in the latest episode of Sales Transformation. Want to book more meetings and close more deals? Start selling the way your buyers want to buy with Humantic AI! Stop sending boring sales e-mails and start sending personalized GIFs and Memes with VIDU.io!TRANSFORMING MOMENTSThe evolution of Cole's businessHow Cole's business worksThe industries Cole's business is in“I just got a little bit of encouragement at the beginning, which was really helpful, and then once I got started, and I started putting stuff out there and content out there, it was really obvious like, ‘Okay, I definitely am good at this.’ So that's how it started.” - COLE: How encouragement paved the way to startup Connect with Cole and learn more about what he’s been working on!Cole Gordon | HighEndClient.comConnect with CollinLinkedIn | YouTube | Newsletter | Twitter | IG | TikTok
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Nov 11, 2022 • 4min

#475 S2 Episode 344 - GOOD COP, BAD COP: Executing A Good Discovery Without Making It An Interrogation

INTERROGATIONS ARE UNCOMFORTABLEProspects hate to feel like they are in an interrogation. In this episode, Collin talks about the struggles of a salesperson when doing a discovery, from the lack of confidence to thinking of the right questions to ask, to finding the right timing for your questions. Find out more by tuning in to this latest episode of Sales Transformation. Want to book more meetings and close more deals? Start selling the way your buyers want to buy with Humantic AI! Stop sending boring sales e-mails and start sending personalized GIFs and Memes with VIDU.io!TRANSFORMING MOMENTSThe trap of nervousness and lacking confidenceSome people struggle with what questions to askThe timing of your questions is very important“This is something we've actually never talked about, is these different types of questions and the timing of the questions is so important because what you mentioned earlier, Ari is the discovery shouldn't feel like an interrogation, and when you ask those high-trust questions too early, then it's like, ‘Oh, this guy's just running bad on me, and it does feel like an interrogation.” - COLLIN: Proper timing for high-trust questions Connect with AriAri Barmapov | Foundations Sales Consulting | FoundationsConsultin.caConnect with CollinLinkedIn | YouTube | Newsletter | Twitter | IG | TikTok
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Nov 10, 2022 • 4min

#474 S2 Episode 343 - EVERYTHING’S BIGGER WHEN YOU GO DEEPER: Great Discoveries Can Be A Goldmine For Bigger Deals

A REALLY GOOD DISCOVERY CAN BE A KEY TO BIGGER DEALSWhen you have a really, really good discovery, you unlock the potential of other products and services you can offer that fit your prospect’s pains, making your deals bigger. Learn more about this by tuning in to Marcus, and check out his final thoughts in this latest episode of Sales Transformation. Stop sending boring sales e-mails or videos and start sending catchy GIFs and Memes with VIDU.io!Power up your podcast experience by joining our Free Podcast Community!TRANSFORMING MOMENTSA really good discovery can make deals biggerTools are important, and so are the people who use itMarcus' final thoughts“With a really good discovery, not only do you solve that first layer of pain that they have, and you solve that problem, but your deals are actually bigger as well, you'll be able to add more products, offers, and solutions to solve the overall issue.” - MARCUS: A good discovery can bring bigger business Connect with Marcus and learn more about what he’s been working on!Marcus Chan | 6 Figure Sales SecretsConnect with CollinLinkedIn | YouTube | Newsletter | Twitter | IG  | TikTok
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Nov 9, 2022 • 4min

#473 S2 Episode 342 - BIRD SET FREE: Letting Your Employees Know That Posting On Social Is Welcomed And Embraced

YOU POST, YOU’RE FIREDThis is one of the misconceptions today why sellers don’t post on social about their work and business as they fear that they will be fired for doing it. Bradley explains that companies should embrace this new trend and that leaders should welcome this behavior, and let their people know that they are free to build their own brands. Learn more by tuning in to Bradley on this latest episode of Sales Transformation. Want to book more meetings and close more deals? Start selling the way your buyers want to buy with Humantic AI! Stop sending boring sales e-mails and start sending personalized GIFs and Memes with VIDU.io!TRANSFORMING MOMENTSEverything wrong with the old social media policyThe fear of getting fired for posting on socialLet your people know that posting is a welcomed behaviorLet your people develop their own personal brands“It turns out the most common reason why somebody won't share on social is because they think that their bosses are going to fire them because they're going to assume that they're looking for another job. So if you go from zero, I don't post all of a sudden, posting every single day, and everyone in the company thinks I'll branch out looking for another job, and so that's the reason people don't share. So all you have to do is tell people, this is welcomed behavior.”   - BRADLEY: Let your people know they are free to post Connect with BradleyBradley Keenan | The Employee Advocacy and Influence Podcast | DSMN8 | DSMN8.comConnect with CollinLinkedIn | YouTube | Newsletter | Twitter | IG  | TikTok

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