Sales Transformation #473 S2 Episode 342 - BIRD SET FREE: Letting Your Employees Know That Posting On Social Is Welcomed And Embraced
YOU POST, YOU’RE FIRED
This is one of the misconceptions today why sellers don’t post on social about their work and business as they fear that they will be fired for doing it. Bradley explains that companies should embrace this new trend and that leaders should welcome this behavior, and let their people know that they are free to build their own brands. Learn more by tuning in to Bradley on this latest episode of Sales Transformation.
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TRANSFORMING MOMENTS
- Everything wrong with the old social media policy
- The fear of getting fired for posting on social
- Let your people know that posting is a welcomed behavior
- Let your people develop their own personal brands
“It turns out the most common reason why somebody won't share on social is because they think that their bosses are going to fire them because they're going to assume that they're looking for another job. So if you go from zero, I don't post all of a sudden, posting every single day, and everyone in the company thinks I'll branch out looking for another job, and so that's the reason people don't share. So all you have to do is tell people, this is welcomed behavior.” - BRADLEY: Let your people know they are free to post
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Bradley Keenan | The Employee Advocacy and Influence Podcast | DSMN8 | DSMN8.com
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