
Sales Transformation
Welcome to the Sales Transformation Podcast, the definitive stop for leaders driving change in the sales world. Hosted by Kevin Warner, we dive deep into the minds of Founders, CEOs, VPs of Sales, and Sales Development Leaders from trailblazing startups to industry-leading public companies.
Our mission is simple: to illuminate the path to extraordinary sales leadership. We explore a broad spectrum of sales territories, from the intricacies of Founder Led Sales and Outbound Sales to the transformative potential of Technology in Sales and Social Selling. Whether it's mastering your CRM, optimizing conversions, scaling sales teams, or engineering a complete Sales Transformation, our conversations are set to challenge the status quo and redefine sales success.
With a new content every day of the week, we bring you unfiltered interviews with the luminaries of sales, people who have not just succeeded but transformed the way we think about sales. Kevin Warner also shares sharp, tactical sales tips every week, packing decades of sales wisdom into bite-sized insights.
So, if you're ready to rewrite the sales rulebook and learn from the best in the business, the Sales Transformation Podcast is your ticket. Write us a review, share the show, and join us on this journey of sales evolution. Let's transform the way we sell, together!
Latest episodes

Nov 28, 2022 • 5min
#492 S2 Episode 361 - HELP IS ON THE WAY: Making A Lasting Impact By Helping People Without Minding The Numbers
IT’S NOT THE NUMBERS YOU DELIVERED THAT MATTER, IT’S THE IMPACT THAT LASTSMany sellers today are so focused on the numbers to deliver, just trying to hit their quota, but are those the things that really matter? Aaron Bock is back to discuss why it’s more important to do the right thing and help out prospects even when they don’t become your customer because the impact you made will surely pay off one day. Learn about making this kind of impact in this latest episode of Sales Transformation.Want to book more meetings and close more deals? Start selling the way your buyers want to buy with Humantic AI! Stop sending boring sales e-mails and start sending personalized GIFs and Memes with VIDU.io!TRANSFORMING MOMENTSAARON:“Just make an impact on people in a positive way. Always. And like, yeah, not everyone will be a customer but, but a lot will if you just keep doing the right things.”AARON:“You can't just go around helping all day and just not following through, but I think if you're truly helping, you're helping follow through all the way to the end, which is when you're making a sale, but you're helping the customer find the right solution, at the end of the day.”Connect with AaronAaron Bock | Opkalla | Opkalla.comConnect with Collin LinkedIn | YouTube | Newsletter | Twitter | IG | TikTok

Nov 27, 2022 • 5min
#491 S2 Episode 360 - SWITCHING MODES: Different Approaches In Winning Back Current And Lost Customers
THERE’S ALWAYS SOMETHING FOR EVERYONE…If you got people who are out, and people who are on the edge, which one do you hit first? Are you going to take the same approach to win them back? These are questions that Dan Pfister will answer, as he talks about the different methods you use for customers who are already lost, and for the ones who are on the brink of leaving. Find out more in this latest episode of Sales Transformation.Want to book more meetings and close more deals? Start selling the way your buyers want to buy with Humantic AI! Stop sending boring sales e-mails and start sending personalized GIFs and Memes with VIDU.io!TRANSFORMING MOMENTSDAN: Different approaches between current and lost customers“If you want to know how to keep a customer, talk to your current customers, and give them what they want, but if you want to win back a lost customer, you have got to talk to lost customers and find out why they left.”DAN: Customers first, protocols later“People leave for a reason. People who have that reason, are your at-risk customers, hit them up first, and then after you do that, use that knowledge to strengthen retention protocols.”Connect with DanDan Pfister | Winback Labs | WinbackLabs.comConnect with Collin LinkedIn | YouTube | Newsletter | Twitter | IG | TikTok

Nov 26, 2022 • 5min
#490 S2 Episode 359 - OH, I GOTTA HAVE THAT! Accountability On Tool’s Success And Avoiding Shiny Object Syndrome
STOP BLAMING THE TOOL, AND START GETTING YOUR SH*T TOGETHERMany sellers or even sales leaders have the tendency to blame their failure on the tool they’re using, then go out buying another tool, and the downward spiral goes on. So Collin says STOP, and figure out where YOU failed and start working on it, not the tool. Listen up today as Collin also talks about the shiny object syndrome and how you can avoid it, all these, only here in the latest episode of Sales Transformation.Want to book more meetings and close more deals? Start selling the way your buyers want to buy with Humantic AI! Stop sending boring sales e-mails and start sending personalized GIFs and Memes with VIDU.io!TRANSFORMING MOMENTSCOLLIN: Stop blaming the tool and start getting your sh*t together“You can't just keep blaming things on the tool and then buying a new tool, especially if you're a sales leader, your leadership is only gonna buy that story once, maybe twice, but eventually, they're gonna realize it's you that don't have your sh*t together, and it's not the tool that's broken.”COLLIN: Think of the must-haves than the nice-to-haves“Tools are going to be strong, they're going to have strengths in whatever their core competency is, and if they can bolt some other things on there to make it easier so you don't have to have multiple tools, whatever that additional feature set is, it's probably not going to be their strongest. So it really just depends on, what the most important things like must-haves are versus nice-to-haves.”Connect with LaxmanLaxman Papineni | Outplay | OutplayHQ.comConnect with Collin LinkedIn | YouTube | Newsletter | Twitter | IG | TikTok

Nov 25, 2022 • 4min
#489 S2 Episode 358 - LET’S GO TOOL SHOPPING: The Easy Principle In Picking Tool Solutions Among A Ton Of Options
IF IT’S NOT EASY TO USE, THEN IT’S NOT WHAT YOU SHOULD CHOOSEImagine going to a sneaker store with 50 pairs, all the same design, only they are in different color combinations. That is how the market for tools looks like today. So how would you choose one? Laxman talks about an interesting 80-20 rule that everyone should hear about, plus why it is still better to pick the one that’s easy to use, and you can learn all of these in this latest episode of Sales Transformation.Want to book more meetings and close more deals? Start selling the way your buyers want to buy with Humantic AI! Stop sending boring sales e-mails and start sending personalized GIFs and Memes with VIDU.io!TRANSFORMING MOMENTSLAXMAN: Tools have very little difference from each other“Every tool is the same, almost like so everyone has almost similar features. Probably one or two extra features, as you said those are and I'm calling them bells and whistles and you've said shiny objects, but otherwise, everyone is trying to solve the same problem with the almost similar feature set.”LAXMAN: If it’s not easy to use, don’t buy it“Salespeople are fed up with all these different tools and all these different processes. So they don't feel all this technology in our world is making their life easy. In fact, it's the opposite way. So every buyer will start focusing on what are those tools that will help my sales rep sell easily and get that numbers.”Connect with LaxmanLaxman Papineni | Outplay | OutplayHQ.comConnect with Collin LinkedIn | YouTube | Newsletter | Twitter | IG | TikTok

Nov 24, 2022 • 7min
#488 S2 Episode 357 - UNCHARTERED WATERS: Challenges Of Getting Into Enterprise Sales With Krysten Conner
IT’S A WHOLE NEW WORLD…Krysten Conner is back in Collin’s pod and with her second appearance in the show, comes a whole new story to share. Krysten is currently an Enterprise Account Executive at UserGems and will be sharing her story about the new challenges she is facing in her new role today, and how big of a jump she just took. So take a big jump and dive into this latest episode of Sales Transformation.Want to book more meetings and close more deals? Start selling the way your buyers want to buy with Humantic AI! Stop sending boring sales e-mails and start sending personalized GIFs and Memes with VIDU.io!TRANSFORMING MOMENTSKRYSTEN: Think about the kind of company you will work for“I think that it's really important to think about the kind of company you want to work for, and especially the conversations that you want to have, like so who is the buyer.”KRYSTEN: Challenges in moving into Enterprise Sales“I didn't know how big of a jump it would be. So the biggest difference that I had to learn in the enterprise was the first one was like team selling, and instead of you been, it's just like you and your SE, like whenever you are selling a really large software package, like at Salesforce, like there are going to be multiple people and multiple departments involved.”Connect with KrystenKrysten Conner | UserGems | UserGems.comConnect with Collin LinkedIn | YouTube | Newsletter | Twitter | IG | TikTok

Nov 23, 2022 • 6min
#487 S2 Episode 356 - TOOL-UTIONS TO PROBLEMS: Are Tools Really The Solution To Your Problem?
TOOLS… TOOLS EVERYWHERE…Nowadays, we see tools for everything, especially in sales, where almost every move you make is paired with a tool or tech solution, but are tools really the solution? Tune in today as Collin explains that tools or technology are not the solutions to your problems, but a way for you to implement the solution you have planned to do in a more efficient and effective way, only here, in the latest episode of Sales Transformation.Want to book more meetings and close more deals? Start selling the way your buyers want to buy with Humantic AI! Stop sending boring sales e-mails and start sending personalized GIFs and Memes with VIDU.io!TRANSFORMING MOMENTSCOLLIN: It’s too late to let them in the conversation now“A lot of times, the people that are used going to be using the tools are brought into the conversation way too late. I get it, okay, they’re sellers, their individual contributors, they’re STRS, AES, whatever the case is, but a lot of the people that are making the decisions on what tools to buy, don't even know necessarily how the team is going to use it.”COLLIN: Technology is not the solution, it only helps you solve problems“The sales technology isn't necessarily going to solve your sales problem, technology is there to help make things more efficient, more productive, and scale through a sound strategy that’s working.”Connect with LaxmanLaxman Papineni | Outplay | OutplayHQ.comConnect with Collin LinkedIn | YouTube | Newsletter | Twitter | IG | TikTok

Nov 22, 2022 • 6min
#486 S2 Episode 355 - FACE VALUE: Building A Valuable, Not Saleable Profile With Mandy McEwen
MAKE YOUR PROFILE VALUABLE, NOT SALEABLEToday we welcome Mandy McEwen, CEO, and Founder of Mod Girl Marketing, and she will be sharing some tips on how to build your LinkedIn profile, or any social, the right way. Learn how to make your profile valuable with a unique headline from Mandy in this latest episode of Sales Transformation.Want to book more meetings and close more deals? Start selling the way your buyers want to buy with Humantic AI! Stop sending boring sales e-mails and start sending personalized GIFs and Memes with VIDU.io!TRANSFORMING MOMENTSMission to train tech sales teams to be badasses on LinkedInYou need to own your personal brandYou should come from a place of valueHeadlines should not only contain your job title“Optimize your profile, like make yourself look like an industry expert, and an actual industry thought leader that provides value, and not just some other sales rep out there trying to selfishly get appointments and demos, books, so come from a place of value, what it is, what are you trying to do? Who are you going after what results have you accomplished for people, so your profile shouldn't be a glorified resume, it should be more about the end user and how you help them.” - MANDY: Optimize your profile and provide valueConnect with MandyMandy McEwen | Mod Girl Marketing | Contact us at ModGirlMarketing.comConnect with Collin LinkedIn | YouTube | Newsletter | Twitter | IG | TikTok

Nov 21, 2022 • 6min
#485 S2 Episode 354 - SHIFT TO REVERSE: Reverse Engineering In Life And In Sales With Darin Alpert
I JUST GOT INTO SALES, THEN I’M STUCKMany people say this, but are they stuck because they have no choice? Or they just really chose to stick with it? In this episode, we welcome Darin Alpert, VP of Strategy at RepVue, as he shares his story of how he got into sales, and why he chose to stay in it, as part of reverse engineering his life. So make the choice of tuning in today and learn more in this latest episode of Sales Transformation. Want to book more meetings and close more deals? Start selling the way your buyers want to buy with Humantic AI! Stop sending boring sales e-mails and start sending personalized GIFs and Memes with VIDU.io!TRANSFORMING MOMENTSFrom selling tickets to VPThe flexibilities in salesReverse engineer the life you wantIt's the job title, it's the life want to liveReverse engineering people's problems“Reverse engineer the life you want. Don't go after a job you think you want. Because at the end of the day, what kind of time freedom do you want? What do you want to be able to travel? You want to be able to do all these things? And I think that's, that's so important in hindsight.” - DARIN: Reverse engineer your choices in life Connect with DarinDarin Alpert | RepVue | Sign up at RepVue.comConnect with CollinLinkedIn | YouTube | Newsletter | Twitter | IG | TikTok

Nov 20, 2022 • 6min
#484 S2 Episode 353 - TOO MUCH IS NOT GOOD: Balancing Time For Research And The Rest Of The Sales Process
INFORMATION IS PRECIOUS, BUT TIME IS ALWAYS GOLDIt is great to be able to do research about your prospects and the problems that you want to solve for them, but you shouldn’t spend all your time with it as well. In this episode, Collin talks to Rod about the importance of allocating just the right amount of time for research, and setting a time limit for yourself can help you get information faster, so you can work further into the next steps. Research more about this by tuning in to the latest episode of Sales Transformation. Want to book more meetings and close more deals? Start selling the way your buyers want to buy with Humantic AI! Stop sending boring sales e-mails and start sending personalized GIFs and Memes with VIDU.io!TRANSFORMING MOMENTSThe foresight methodologyKnowing just enough to be deadlyDon't fall into the trap of doing too much researchThe more practice, the faster you get information“I think it's so easy for people to fall into the trap of doing too much research. When I work with folks, I put that timer on, you've got to put the timer on, and when the three minutes are up, that's it, but you start to get better at finding things faster, the more that you put that into practice, it's kind of like muscle memory.” - COLLIN: Don’t put too much time into research Connect with RodRod Baptista | ZoomInfo | ZoomInfo Free TrialConnect with CollinLinkedIn | YouTube | Newsletter | Twitter | IG | TikTok

Nov 19, 2022 • 8min
#483 S2 Episode 352 - PLAN IT BEFORE YOU RUN IT: The Not-So-Rocket-Science Way Of Planning Your Day
DON’T START IF YOU’RE NOT EVEN DONE WITH ITThis may sound weird and confusing but Stoyan Yankov explained this really well and it made sense. You should not start your day unless you are done planning it, and if you stay tuned, Stoyan will be giving us his 5 easy steps in the latest episode of Sales Transformation. Want to book more meetings and close more deals? Start selling the way your buyers want to buy with Humantic AI! Stop sending boring sales e-mails and start sending personalized GIFs and Memes with VIDU.io!TRANSFORMING MOMENTSDon't start your day until you haven't finished itStoyan's 5-step method: Capture, Group, Define, Daily Menu, Schedule“Instead of from 10 to 12, I'm going to do sales, it's probably broken down into smaller chunks, and it says, call these five prospects, whatever. Something tangible and measurable, the more measurable you are, the more likely you're going to achieve it, and it's simple man.” - STOYAN: Make your goals tangible and measurable Connect with Stoyan: StoyanYankov.com | LinkedIn | IG | YouTube | Productivity Mastery PodcastConnect with CollinLinkedIn | YouTube | Newsletter | Twitter | IG | TikTok