
Topline
The #1 podcast for founders, operators, and investors in B2B tech. Tune in every week to hear Sam Jacobs, AJ Bruno and Asad Zaman discuss and debate the trends, news, and developments impacting the B2B tech world. Enjoy the hot takes, strong opinions, and dry humor.
Latest episodes

May 12, 2024 • 1h 12min
E57: Finding and maintaining product-market fit
Exploring the challenges of achieving and maintaining product-market fit, the impact on personal health, and the disillusionment of young professionals. Also, discussing the societal impacts on media consumption and the evolving news landscape, as well as innovative technology for board decks and reflections on sales predictions and financial support.

May 9, 2024 • 60min
E56: Exploring Sales Team Dynamics with Ryan Walsh of RepVue
Ryan Walsh, Founder and CEO of RepVue, discusses sales team dynamics, hiring challenges, and transparency in business operations. The conversation delves into the intricacies of sales roles with AI advancements and the importance of data accuracy. They also explore the challenges of building elite sales teams through strategic recruitment and the mechanics of idea positioning in advertising.

7 snips
May 5, 2024 • 1h 9min
E55: The State of AI in GTM with Mark Roberge of Stage 2 Capital
Mark Roberge of Stage 2 Capital discusses AI applications in GTM, challenges for larger companies, and future regulations. The conversation covers AI's impact on software development and customer service, tech disruption in sales strategies, revenue growth with AI agents, overcoming challenges in AI pitching, and entrepreneurship in the AI era. Insights on pricing innovations, incentivizing sales reps, Google's strategic investments, and a sponsor ad for Sales Loft are also highlighted.

May 2, 2024 • 13min
TOPLINE HOTLINE: How can we improve sales for our second solution?
Exploring strategies to boost sales for a challenging second solution, the podcast discusses the need for different go-to-market approaches, investing in dedicated resources, transitioning to SMB products, finding the right balance in business, and data-driven decision-making for new markets and product launches.

4 snips
Apr 28, 2024 • 1h 7min
E54: Why are more CMOs becoming CROs?
Kathleen Booth, SVP of Marketing and Growth at Pavilion, discusses the rise of CMOs transitioning to CROs. The conversation touches on marketing-sales alignment, 6sense's cease and desist letter, the FTC rule banning noncompetes, and the importance of gaining sales experience for marketers looking to transition to the CRO role.

Apr 25, 2024 • 15min
TOPLINE HOTLINE: How do I build a pipeline of VCs as I try to start my business?
In this podcast, the hosts discuss challenges for non-technical founders raising seed funding. They offer advice on building VC networks, strategic positioning, and navigating funding obstacles. Topics include AI-focused startups, networking strategies, understanding the VC landscape, problem-solving in entrepreneurship, and ambitions of creating a media empire with financial humor.

32 snips
Apr 21, 2024 • 59min
E53: Understanding software engineering as a non-technical founder
Delving into challenges startups face, understanding software engineering for non-technical founders, maintaining customer confidence, navigating sales strategies and customer success, and appreciating collaborative efforts in the tech industry.

Apr 18, 2024 • 10min
TOPLINE HOTLINE: How do you address the pricing gap between early adopters vs new customers?
Salesloft representative David Obrand joins Topline hosts to discuss bridging pricing gap between early customers and new ones for SaaS companies. Topics include psychological aspect, setting upfront expectations, and emphasizing value to early customers.

4 snips
Apr 14, 2024 • 1h 5min
E52: David Obrand of Salesloft on Successfully Navigating the Everchanging GTM Landscape
Renowned SaaS leader David Obrand, CEO of SalesLoft, discusses navigating the enterprise market and the importance of revenue orchestration platforms. He shares insights on the evolution of technology in go-to-market strategies, the significance of customer success, and the impact of AI integration in sales and marketing. The podcast also delves into company growth, leadership acknowledgment, and embracing differences in lifestyle and priorities.

Apr 7, 2024 • 1h 9min
E51: How Adam Robinson Bootstrapped Retention.com to $22M ARR
Renowned SaaS founder Adam Robinson shares his bootstrapping journey to $22M ARR, offering insights on LinkedIn growth. Topics include navigating entrepreneurship emotions, data breach accountability, revenue models, market strategies, and book adaptations.
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