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TOPLINE HOTLINE: What should a CRO communicate to their board about pipeline?
Jul 18, 2024
Exploring effective communication strategies for CROs during board meetings, balancing optimism with realism, presenting detailed methodologies, emphasizing narrative over numbers, and the significance of concise, strategic presentations on pipeline updates. Also, debating the role of boards in businesses and their relevance based on company size and funding structure.
13:36
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Quick takeaways
- Focus on honesty and strategy in pipeline updates to the board, provide conservative guidance with detailed information.
- Emphasize building a cohesive narrative, explain the 'why' behind the numbers, and present a clear strategic plan.
Deep dives
Importance of Honesty and Strategy in Board Communication
When discussing pipeline updates with the board, it is crucial to focus on honesty and strategy rather than just presenting optimistic scenarios. The advice is to provide conservative guidance backed by detailed information to showcase accuracy and knowledge. It is emphasized that presenting a clear plan and methodology, along with explaining the narrative behind the numbers, is more critical than solely focusing on positive outcomes.
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