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E66: Sales Tech Mayhem - Gartner Analyst Dan Gottlieb’s Insights on B2B Market Shifts

Jul 14, 2024
Gartner Vice President Dan Gottlieb discusses the competition among sales tech companies like Gong and Outreach, emphasizing AI and data interoperability in shaping the future. Insights on large enterprises adopting tech, competitive dynamics, and market shifts. The hosts engage in banter, joke about feet, and touch on topics like Nvidia's valuation and potential acquisitions.
01:11:04

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Podcast summary created with Snipd AI

Quick takeaways

  • Sales tech companies are shifting from collaboration to competition, focusing on differentiation and providing enhanced value for customers.
  • AI-guided sales tools aim to boost sales reps' productivity by offering tailored guidance, emphasizing user experience and value for successful adoption.

Deep dives

Evolution of Sales Tech Companies in the Market

Sales tech companies that were once collaborative have now become competitors in the market, pushed to provide more value and solve additional problems for a shared customer base. This shift reflects a strategic move towards consolidation and the need to differentiate offerings. The eventual winner in this space will need to focus on a consolidated sales activity model that offers generative AI, data interoperability, and flexible machine learning insights.

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