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20min chapter
E66: Sales Tech Mayhem - Gartner Analyst Dan Gottlieb’s Insights on B2B Market Shifts
Topline
Evolving Trends in Sales Technology and Market Insights
The chapter explores the changing landscape of sales technology in the B2B market in April 2020, discussing the impact of generative AI on large enterprises and understanding the challenges companies face in communicating the value of advanced technologies like data studio, machine learning, and AI. It delves into the differences in perspective between high-growth tech companies and non-tech enterprises, emphasizing the importance of enhancing user experience and creating value within sales applications as companies navigate growth, innovation, and market shifts.
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