
Topline
The #1 podcast for founders, operators, and investors in B2B tech. Tune in every week to hear Sam Jacobs, AJ Bruno and Asad Zaman discuss and debate the trends, news, and developments impacting the B2B tech world. Enjoy the hot takes, strong opinions, and dry humor.
Latest episodes

Jul 18, 2024 • 14min
TOPLINE HOTLINE: What should a CRO communicate to their board about pipeline?
Exploring effective communication strategies for CROs during board meetings, balancing optimism with realism, presenting detailed methodologies, emphasizing narrative over numbers, and the significance of concise, strategic presentations on pipeline updates. Also, debating the role of boards in businesses and their relevance based on company size and funding structure.

4 snips
Jul 14, 2024 • 1h 11min
E66: Sales Tech Mayhem - Gartner Analyst Dan Gottlieb’s Insights on B2B Market Shifts
Gartner Vice President Dan Gottlieb discusses the competition among sales tech companies like Gong and Outreach, emphasizing AI and data interoperability in shaping the future. Insights on large enterprises adopting tech, competitive dynamics, and market shifts. The hosts engage in banter, joke about feet, and touch on topics like Nvidia's valuation and potential acquisitions.

Jul 11, 2024 • 14min
TOPLINE HOTLINE: How do you balance getting the best deal with choosing the right product?
The podcast discusses balancing deals with product choices in business, highlighting savvy buying, commoditized vs. non-commoditized products, and negotiation leverage. It explores the trade-offs in price and value, strategic decision-making, effective spending in partnerships, and negotiation tactics for services and products. The hosts share stories and insights on discounts, buyer behavior, and tech challenges in the business ecosystem.

Jul 7, 2024 • 1h 5min
E65: Bob Moore on Crossbeam’s merger with Reveal & Peter Walker on the M&A landscape
CEO Bob Moore discusses Crossbeam's merger with Reveal, highlighting challenges and opportunities. Peter Walker shares insights on M&A landscape and startup valuations. Topics include strategic mergers, competitive dynamics, and the evolving market landscape.

Jul 4, 2024 • 13min
TOPLINE HOTLINE: How can a CEO advocate for a raise without appearing greedy?
Explore a female CEO's dilemma of balancing the need for more capital with negotiating a raise to protect her equity. Learn about strategies for effective negotiation, the importance of founder CEOs, and navigating discussions around advocating for a raise without appearing greedy.

4 snips
Jun 30, 2024 • 1h 13min
E64: Lessons from Q2, Crossbeam/Reveal merger, and the importance of adaptability
The podcast discusses lessons learned in Q2, CEO adaptability in resource allocation, importance of adaptability in software and business, and building exclusive communities for long-term investments. It also emphasizes dressing appropriately for interviews and tech industry fashion.

Jun 27, 2024 • 16min
TOPLINE HOTLINE: How do I incentivize my AEs to outbound?
In this episode, the hosts discuss creative ways to incentivize account executives to focus on outbound activities, such as spiffs, incentive plans, games, and competitions. They explore the importance of diversifying outbound channels, leveraging competitions and AI tools, and targeting tier one prospects for enhanced opportunities. Insights are shared on increasing quotas, OTE, and deciding on hiring new salespeople based on customer interactions.

18 snips
Jun 23, 2024 • 1h 6min
E63: Insights on Brand-Led Growth with Kathleen Booth of Pavilion
Kathleen Booth, SVP of Marketing and Growth at Pavilion, discusses brand-led growth and the evolving landscape of brand and demand generation. Insights on balancing brand investment and demand generation for short-term and long-term outcomes are shared. The importance of trust, affinity, and emotional connections in branding, along with examples of successful brand partnerships, is highlighted.

5 snips
Jun 20, 2024 • 10min
TOPLINE HOTLINE: How do I learn the skills to become a CRO as a young, top-performing sales rep?
Should a young top-performing sales rep pursue an MBA or consulting for a future CRO role? The hosts debate the value of practical experience vs traditional avenues, emphasizing community-based learning like Pavilion. They also discuss the relevance of an MBA in today's job market and stress the importance of networking for career advancement.

7 snips
Jun 16, 2024 • 1h 7min
E62: From Operator to Investor: Insights from Liz Christo of Stage 2 Capital
Liz Christo of Stage 2 Capital shares insights on retention issues, pricing models, and board dynamics in B2B tech. The podcast delves into strategies for improving retention, driving upsell opportunities, and optimizing board interactions. It also explores the transition from operator to investor, the importance of LP base in investment discussions, and pitfalls of aggressive price increases in a successful business.
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