Topline E78: CRO Kyle Norton on Executive Fear, Boards, and the CRO Journey
5 snips
Oct 6, 2024 
Kyle Norton, CRO of Owner.com and host of the Revenue Leadership Podcast, brings a wealth of experience in revenue generation. He shares insights on the complex dynamics between CROs and boards, emphasizing trust and leadership fears. The importance of RevOps emerges as a vital support to boost organizational efficiency. Kyle also tackles the challenges of retaining institutional knowledge during rapid growth and the crucial nature of feedback in leadership transitions. His perspective on communication and collaboration adds depth to the conversation.
AI Snips
Chapters
Books
Transcript
Episode notes
Kyle's Fear of Unrealistic Targets
- Kyle Norton felt fear when given an unrealistic revenue target in 2019.
- He ultimately left the company because he lacked confidence in the plan.
Board's Perspective on CROs
- Boards and CEOs generally want CROs to succeed and reach ambitious revenue goals.
- However, consistent fear or underperformance can trigger their doubts.
Oversimplification of CRO Blame
- Boards want companies to succeed and aren't actively trying to sabotage CROs.
- Blaming CROs for underperformance without considering other factors is shortsighted.
