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E78: CRO Kyle Norton on Executive Fear, Boards, and the CRO Journey
Oct 6, 2024
Kyle Norton, CRO of Owner.com and host of the Revenue Leadership Podcast, brings a wealth of experience in revenue generation. He shares insights on the complex dynamics between CROs and boards, emphasizing trust and leadership fears. The importance of RevOps emerges as a vital support to boost organizational efficiency. Kyle also tackles the challenges of retaining institutional knowledge during rapid growth and the crucial nature of feedback in leadership transitions. His perspective on communication and collaboration adds depth to the conversation.
01:10:31
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Quick takeaways
- The relationship between CROs and boards is complex, with trust being essential for navigating challenges and expectations amidst leadership fears.
- The evolving role of Revenue Operations (RevOps) is pivotal, acting as a vital support function that enhances team efficiency and productivity.
Deep dives
The Role of CROs and Board Relations
CROs and their relationship with boards are dissected, highlighting that boards typically do not seek to remove effective revenue leaders. The discussion centers on how boards desire revenue growth but become concerned if a CRO shows signs of fear during crucial meetings. It’s emphasized that a healthy conflict exists between performance expectations and the inherent challenges in maintaining growth, especially during pivotal transition phases. Ultimately, it’s concluded that effective CROs appreciate the boards' intentions and understand the situation more favorably than those with less success.
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