E78: CRO Kyle Norton on Executive Fear, Boards, and the CRO Journey
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Navigating the CRO Landscape
This chapter explores the complexities of the Chief Revenue Officer's role, focusing on their relationship with boards and the pressures they face in today's economic climate. It highlights the importance of self-reflection, clear communication, and data-driven discussions to enhance collaboration and maintain trust. Furthermore, it emphasizes the need for a balanced perspective on performance, aiming to alleviate the scapegoating of sales leaders during challenging times.
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