E78: CRO Kyle Norton on Executive Fear, Boards, and the CRO Journey
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RevOps: The Key to Sales Efficiency
This chapter discusses the significance of Revenue Operations (RevOps) in enhancing sales team performance and overall organizational efficiency. It highlights the debate on RevOps' role within a business, advocating for its strategic importance over traditional roles like Human Resources. The conversation emphasizes the necessity of high-quality data and tools to facilitate productive sales processes and effective decision-making.
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