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E77: Is Go-To-Market Broken?
Sep 29, 2024
Dive into the latest trends from industry titans like Salesforce and HubSpot as they push AI boundaries in B2B SaaS. Explore the debate over whether go-to-market strategies are truly broken, or just tough. Enjoy lighthearted banter about grooming and sales dynamics, while navigating the challenges of social media engagement. The conversation also highlights AI's growing impact on customer support and the delicate balance of growth versus profitability in today's tech era. Enjoy candid critiques and anecdotes from major tech events, making for a lively discussion.
01:05:59
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Quick takeaways
- The podcast highlights the need for adaptability in go-to-market strategies as organizations face increasing challenges in sales communication.
- A prominent theme from recent tech conferences is the critical integration of AI into customer interactions, necessitating a balance with authentic human storytelling.
Deep dives
The Nature of Time
Time is presented as a complex, non-uniform concept that is intricately connected to space. The podcast discusses that there is no universal time; rather, time is localized and influenced by mass and gravity. An example is given, likening distanced observations across the galaxy to the nonsensical notion of checking what someone is doing in another country at that precise moment. This understanding challenges traditional perceptions of time, raising questions about its very existence as a human construct that aids in efficiently processing the universe.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode