25min chapter

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E77: Is Go-To-Market Broken?

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CHAPTER

Navigating Growth and Profitability in the AI Era

This chapter examines the interplay between growth and profitability as companies increasingly adopt AI technologies. The speakers discuss the future of go-to-market strategies amid rising customer expectations and evolving pricing models, alongside the challenges of customer retention in a competitive landscape. Personal anecdotes enrich the conversation, emphasizing the importance of relationships and the collaborative spirit in achieving professional success.

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