E76: GTM Efficiency and the need for a “Chief Go-To-Market Officer”

In this episode of Topline, Sam, AJ, and Asad delve into the concept of GTM Efficiency, a metric introduced by David Spitz that measures the cost of generating NRR. They discuss the implications of this metric for tech companies, including its potential as a leading indicator of future performance. The discussion also touches on whether there’s a need for a “Chief Go-To-Market Officer,” debating if another executive role dedicated to GTM strategy is necessary.

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Further reading

1. How GTM Efficiency Affects IPO Readiness
2. It's Time for a Chief Go-To-Market Officer