4min chapter

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E76: GTM Efficiency and the need for a “Chief Go-To-Market Officer”

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CHAPTER

Strategic Discounting and Private Equity Insights

This chapter delves into the intricacies of discounting strategies between different market segments and how one company managed to avoid discounting altogether by offering unique incentives. It also highlights the speaker's passion for private equity at Prestisa Equity, encouraging potential business sellers within a specific EBITDA range to connect.

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