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26min chapter
E76: GTM Efficiency and the need for a “Chief Go-To-Market Officer”
Topline
Navigating Market Dynamics
This chapter explores the intricate challenges that founders and operators encounter when aligning their customer base with their target market. It discusses the strategic decisions surrounding customer retention, Go-To-Market efficiency, and the implications of varying customer expectations. The conversation also touches on hiring practices, executive roles, and the balance between growth and profitability in today's economic climate.
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Discover
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Listen to the best highlights from the podcasts you love and dive into the full episode