Topline E75: Two ways to win… Product Velocity OR GTM Excellence
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Sep 15, 2024 Discover the dual paths to market victory: product velocity and go-to-market excellence. The hosts dive into RevOps' critical role in strategy crafting and emphasize the impact of social media on growth. Engage in a lively discussion about transparency in business metrics and the art of authentic storytelling amidst digital noise. Plus, enjoy some culinary tips for the perfect brisket and personal productivity hacks to enhance your daily efficiency!
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Two Winning Strategies
- There are two winning strategies in a competitive tech market: product velocity and go-to-market excellence.
- Both approaches have challenges, with product velocity becoming harder to sustain as markets commoditize features.
Challenges of Velocity vs Go-To-Market
- Product velocity is difficult to sustain due to commoditization and diminishing returns as teams grow.
- Go-to-market excellence requires building innovative sales and marketing strategies and excellent teams to win.
Network Effects as Moats
- Network effects can create sustainable competitive advantages beyond product and go-to-market efforts.
- Market share driven by network effects can justify increased customer acquisition costs as it creates long-term defensibility.