The Two Ways to Win in a Competitive Tech Landscape

In an increasingly competitive tech ecosystem, companies must focus on two primary strategies to succeed: product velocity and go-to-market excellence. Product velocity involves the rapid development and deployment of features, aided by advancements in AI technologies, that can provide a competitive edge. However, as new features become easier to replicate, maintaining a sustained advantage becomes difficult. Conversely, go-to-market excellence hinges on assembling a strong sales team that can outperform competitors in a similar category, but achieving this requires meticulous hiring, training, and retention efforts.