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E75: Two ways to win… Product Velocity OR GTM Excellence

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Navigating Attention in the Digital Age

This chapter explores the crucial role of authentic storytelling in modern branding and competitive markets. It discusses the evolving skills necessary for CEOs, the significance of compelling content creation, and the challenges of maintaining audience engagement amidst a saturated digital landscape. The conversation also highlights the delicate balance between personal privacy and vulnerability in sharing stories, emphasizing the importance of authenticity for business success.

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