E75: Two ways to win… Product Velocity OR GTM Excellence
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Navigating Revenue Operations: The RevOps Landscape
This chapter examines the competitive data tools market, notably Apollo and ZoomInfo, while offering insights on their effectiveness in business contexts. It delves into the evolving role of Revenue Operations (RevOps), discussing its support function within sales organizations and the need for clarity in its definition and responsibilities. Additionally, the chapter critiques conventional perceptions of leadership in sales and emphasizes the importance of operational competencies for driving business success.
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