The Modern CPA Success Show

“The cannabis industry is really pushing forward to help people have their own freedom to choose their path to well-being through non-conventional medicine. I decided I really wanted to be a part of that.” - Guillermo Rodriguez The finer details of this episode:Importance of having a strong why in pursuing a particular industryThe unique requirement in the industry to capture customer informationTrends and hurdles in the cannabis industry  Episode resources:Summit Virtual CFO by Anders website – summitcpa.netIf you have questions or would like to be a guest on the show, email us at mcpasuccessshow@anderscpa.comVirtual CFO Services for Cannabis - Anders CPA

“Good businesses have customers. Great businesses have fans. Incredible businesses have audiences." - Ron BakerThe finer details of this episode:Using metrics to continuously improve service delivery and set up key predictive indicators to test hypothesesSetting boundaries with clients and educating them on what is reasonable in terms of communication and response timeImportance of delivering results as a professional, rather than just charging for time or tasks Episode resources:Summit Virtual CFO by Anders website – summitcpa.netIf you have questions or would like to be a guest on the show, email us at mcpasuccessshow@anderscpa.comVeraSage Institute

“We need to move away from pricing services and we need to start pricing what's really important, which is the relationship and transformations." - Ron BakerThe finer details of this episode:Time sheets vs after-action reviewsGuiding transformations and monetizing relationships rather than charging for scope changes Understanding a subscription-based model and how it differs from traditional-pricing models Episode resources:Summit CPA website – summitcpa.netIf you have questions or would like to be a guest on the show, email us at mcpasuccessshow@anderscpa.comVeraSage Institute

“Without the foundation of a good onboarding process, it's going to be very hard to have each client make sure that they're hitting all those deliverables because every client is a little bit different.” - Joey Kinney The finer details of this episode:Identifying client pain points during onboarding The value of an onboarding specialist in standardizing processesSetting expectations for onboarding    Episode resources:Summit CPA website – summitcpa.netIf you have questions or would like to be a guest on the show, email us at mcpasuccessshow@anderscpa.com

We partner with CFO-services firms and CPA firms that want to focus on the advisory angle. We don't necessarily want to provide advisory services, but we want to give our partners a strong foundation of bookkeeping and accounting. We're focused on using automation to improve the accounting system, and that helps our partners, the CFO-services firms and the outsource CPAs, that are really the advisors to their clients. But you have to have the bookkeeping and the accounting there in order to provide the advisory piece. We want to be the wind beneath their wings.” - Jesse RubenfeldThe finer details of this episode: Accounting workflows: automation assisted vs. automation Outsourcing accounting tasks to increase efficiencySoftware tools that help with automation Episode resources:Summit CPA website – summitcpa.netIf you have questions or would like to be a guest on the show, email us at mcpasuccessshow@anderscpa.comFinOptimal | Homepage

“When moving to offering virtual CFO services, there was a mindset shift that really helped us recognize our own value. Now we're at the place where we have a definition, structure, and the ability to align ourselves with potential clients and their needs.” - Katina PetersThe finer details of this episode:Conveying value and building trust in sales conversationsExploring niche marketsDefining and improving processes when adding virtual CFO services to your firm Episode resources:Summit CPA website – www.summitcpa.netFor questions or if you would like to be a guest on the show, email us at mcpasuccessshow@anderscpa.com.Virtual CPA providing vCFO Services | PJS & Co. CPAs (pjscpas.com)

“Most often, I think forecasting in the transportation and logistics industry is looking at the next thing. There's a lot of opportunity for business owners to look at forecasting the way Summit does, which is a wider range than just the next “one thing.” Having a forecast with some reality behind it is especially imperative in an industry like this that is highly capital intensive.” –Dan RutherfordThe finer details of this episode:Accounting challenges in the transportation and logistics industryForecasting and planning for success Key Performance Indicators (KPIs) in the industry  Episode resources:Summit CPA website – www.summitcpa.netEmail us with questions – cpa@summitcpa.net 

“Typically, lawyers are focused on what is right in front of them. They think if they do good work that's right in front of them, then good things will happen. And, sometimes they do, but you can enhance that if you focus on what the value drivers are for the business.” -John C. ScottThe finer details of this episode:The role of a CFO in growing law firms Cash flow management and forecasting for law firms Benefits of flat-fee billing vs. hourly billing Episode resources:Summit CPA website – www.summitcpa.netEmail us with questions – cpa@summitcpa.netJohn Scott, CPA | Tax Partner | Anders CPAs + Advisors

 Episode Notes:“Any business, whether it's startup, tech, any business across the board, should really have a strategy of diversification of the funds that they don't particularly need on a 90-day basis to a six-month basis. If they've got that cash flow, let's start to diversify the rest of those funds.” –Paul RheaThe finer details of this episode:Risk vs. Reward: Diversifying funds for optimal returnsExploring strategies for diversifying excess cashBank protection strategies for business ownersBank security and diversification strategies Episode resources:Summit CPA website – summitcpa.netEmail us with questions – cpa@summitcpa.net

“I've talked to a lot of firms who say that they can't take on new business between February and April. I think that's a mistake because that's when business owners are feeling the most pain around their financials, so that's when they most need help and want to talk to someone. But they'll often just turn off the marketing during those months. So, that's the best time to be connecting with potential clients because that's when they're feeling the need most acutely.” – Matthew Banker The finer details of this episode:The importance of understanding your customers and what they needCreating a clear and consistent message that resonates with your customersViewing marketing as an investment and working with a knowledgeable marketing partner Episode resources:Summit CPA website – www.summitcpa.netEmail us with questions – cpa@summitcpa.netMarketing for Accounting Firms - Benchmark Growth Marketing