The Modern CPA Success Show
Summit Virtual CFO by Anders
Are you the owner of an accounting firm? Do you want to make your firm more profitable? Are you interested in providing Virtual CFO services to clients?Dedicated to perfecting Virtual CFO Services since our inception in 2002, Summit CPA Group, now Summit Virtual CFO Services by Anders, serves as Virtual CFOs for over 100 clients throughout North America. While most accounting firms focus on the past, our Virtual CFO team focuses on the future. This podcast seeks to help accounting firm owners like you learn how to provide successful Virtual CFO Services and become profitable. Tune in bi-weekly as our hosts Tom Wadelton, Virtual CFO, and Adam Hale, Partner at Anders CPAs + Advisors, interview industry-leading experts to share knowledge, as well as Adam’s experience acquired from more than 20 years as the lead provider of Virtual CFO services in North America. We'll answer some of the most common questions like how do I provide accounting services virtually? What's it like running a distributed team? And much, much more.
Episodes
Mentioned books
Aug 21, 2023 • 47min
Unlocking the ROI of Advisory Services with Roger Knecht
“That five-minute explanation of your ingenious tax strategy that you gave your client was the combination of your experience–school, studying, training, conferences; all of these things culminate into that five-minute answer, so give yourself credit where it's due. You're a professional and deserve that value.” - Roger KnechtThe finer details of this episode:The three core services in accounting firms: accounting and bookkeeping, tax planning and preparation, and CFO and advisoryEmpowering accounting professionals to recognize their worth and valuePermission and clarity in transitioning to an advisory role Episode resources:Summit Virtual CFO by Anders website – https://www.summitcpa.net/If you have questions or would like to be a guest on the show, email us at mcpasuccessshow@anderscpa.comCheck out the Virtual CFO Playbook Course: https://vcfoplaybook.summitcpa.net/https://universalaccountingschool.com/Roger Knecht | LinkedIn
Aug 7, 2023 • 48min
Selling for Accountants with Nikki Rausch
“Selling is actually something you do with people. It's a collaboration. Your objective of sales is not to try to convince people to buy from you; that's where you get into that place that feels uncomfortable and manipulative.” - Nikki RauschThe finer details of this episode:Utilizing your network to make connectionsCreating curiosity in sales calls Improving communication with sales techniques Episode resources:Summit Virtual CFO by Anders website – summitcpa.netIf you have questions or would like to be a guest on the show, email us at mcpasuccessshow@anderscpa.comSales Training and Mentoring Specialists | Professional Sales Trainer (yoursalesmaven.com)
Jul 24, 2023 • 48min
Cultivating a Sales Mindset with Mike Meilinger
Sales mindset expert Mike Meilinger talks about the importance of client care and communication. Topics include client retention, referrals, the sales process, building confidence, flexibility in client projects, and taking control and building confidence.
Jul 10, 2023 • 43min
Offering Virtual CFO Services in the Cannabis Industry with Guillermo Rodriguez
“The cannabis industry is really pushing forward to help people have their own freedom to choose their path to well-being through non-conventional medicine. I decided I really wanted to be a part of that.” - Guillermo Rodriguez The finer details of this episode:Importance of having a strong why in pursuing a particular industryThe unique requirement in the industry to capture customer informationTrends and hurdles in the cannabis industry Episode resources:Summit Virtual CFO by Anders website – summitcpa.netIf you have questions or would like to be a guest on the show, email us at mcpasuccessshow@anderscpa.comVirtual CFO Services for Cannabis - Anders CPA
Jun 26, 2023 • 53min
Transform Your Business Model: Implementing After-Action Reviews and Creating a Value Proposition with Ron Baker (Part 2)
“Good businesses have customers. Great businesses have fans. Incredible businesses have audiences." - Ron BakerThe finer details of this episode:Using metrics to continuously improve service delivery and set up key predictive indicators to test hypothesesSetting boundaries with clients and educating them on what is reasonable in terms of communication and response timeImportance of delivering results as a professional, rather than just charging for time or tasks Episode resources:Summit Virtual CFO by Anders website – summitcpa.netIf you have questions or would like to be a guest on the show, email us at mcpasuccessshow@anderscpa.comVeraSage Institute
Jun 12, 2023 • 59min
Transforming Your Business: The Power of Subscription-Based Models with Ron Baker (Part 1)
“We need to move away from pricing services and we need to start pricing what's really important, which is the relationship and transformations." - Ron BakerThe finer details of this episode:Time sheets vs after-action reviewsGuiding transformations and monetizing relationships rather than charging for scope changes Understanding a subscription-based model and how it differs from traditional-pricing models Episode resources:Summit CPA website – summitcpa.netIf you have questions or would like to be a guest on the show, email us at mcpasuccessshow@anderscpa.comVeraSage Institute
May 29, 2023 • 47min
The Importance of Onboarding for Successful Client Relationships in Accounting Firms with Joey Kinney
“Without the foundation of a good onboarding process, it's going to be very hard to have each client make sure that they're hitting all those deliverables because every client is a little bit different.” - Joey Kinney The finer details of this episode:Identifying client pain points during onboarding The value of an onboarding specialist in standardizing processesSetting expectations for onboarding Episode resources:Summit CPA website – summitcpa.netIf you have questions or would like to be a guest on the show, email us at mcpasuccessshow@anderscpa.com
May 15, 2023 • 41min
Maximizing Automation in the Accounting Industry with Jesse Rubenfeld
We partner with CFO-services firms and CPA firms that want to focus on the advisory angle. We don't necessarily want to provide advisory services, but we want to give our partners a strong foundation of bookkeeping and accounting. We're focused on using automation to improve the accounting system, and that helps our partners, the CFO-services firms and the outsource CPAs, that are really the advisors to their clients. But you have to have the bookkeeping and the accounting there in order to provide the advisory piece. We want to be the wind beneath their wings.” - Jesse RubenfeldThe finer details of this episode: Accounting workflows: automation assisted vs. automation Outsourcing accounting tasks to increase efficiencySoftware tools that help with automation Episode resources:Summit CPA website – summitcpa.netIf you have questions or would like to be a guest on the show, email us at mcpasuccessshow@anderscpa.comFinOptimal | Homepage
May 1, 2023 • 47min
Adding Virtual CFO Services to Your Firm with Katina Peters
“When moving to offering virtual CFO services, there was a mindset shift that really helped us recognize our own value. Now we're at the place where we have a definition, structure, and the ability to align ourselves with potential clients and their needs.” - Katina PetersThe finer details of this episode:Conveying value and building trust in sales conversationsExploring niche marketsDefining and improving processes when adding virtual CFO services to your firm Episode resources:Summit CPA website – www.summitcpa.netFor questions or if you would like to be a guest on the show, email us at mcpasuccessshow@anderscpa.com.Virtual CPA providing vCFO Services | PJS & Co. CPAs (pjscpas.com)
Apr 17, 2023 • 41min
The Role of a Virtual CFO in the Transportation + Logistics Industry with Dan Rutherford
“Most often, I think forecasting in the transportation and logistics industry is looking at the next thing. There's a lot of opportunity for business owners to look at forecasting the way Summit does, which is a wider range than just the next “one thing.” Having a forecast with some reality behind it is especially imperative in an industry like this that is highly capital intensive.” –Dan RutherfordThe finer details of this episode:Accounting challenges in the transportation and logistics industryForecasting and planning for success Key Performance Indicators (KPIs) in the industry Episode resources:Summit CPA website – www.summitcpa.netEmail us with questions – cpa@summitcpa.net
