The Modern CPA Success Show

The finer details of this episode:Obstacles faced by cannabis businesses, such as banking and expense reportingOverview of the cannabis industry and its various sectors Importance of forecasting for cannabis businessesMetrics valuable for retailers in the cannabis spaceEpisode resources:Summit Virtual CFO by Anders website: https://www.summitcpa.net/If you have questions or would like to be a guest on the show, email us at mcpasuccessshow@anderscpa.comCheck out the Virtual CFO Playbook Course: https://vcfoplaybook.summitcpa.net/Virtual CFO services for the cannabis industry: https://anderscpa.com/virtual-cfo-cannabis/

Alex Sonkin, an entrepreneur specializing in connecting firms with the best resources, discusses bridging the gap between top CPA firms and tax strategies. They introduce the Virtual Family Office model and its benefits for accessing global resources. They also explore the importance of peer reviews in the auditing industry and the virtual CFO playbook designed to elevate small offices. Additionally, they touch on learning from experience and implementing new strategies, and share personal anecdotes as a football coach.

“One of the pros of niching is that it facilitates being able to dial in your process and create more consistent results for your clients. And when your results for your clients are more consistent, it becomes much easier to advocate, to articulate, the value that you're creating, and you get more confident in your ability to deliver those results because you've systematized it and you've seen it again and again.” Geraldine CarterThe finer details of this episode:Advice on navigating the difficult conversation of firing clients and the potential benefits of focusing on a niche marketCreating packages or tiers of services to provide options and avoid one-size-fits-all pricingThe importance of finding a niche market and understanding pain points to effectively communicate value and serve clientsEpisode resources:Summit Virtual CFO by Anders website – https://www.summitcpa.net/If you have questions or would like to be a guest on the show, email us at mcpasuccessshow@anderscpa.comCheck out the Virtual CFO Playbook Course: https://vcfoplaybook.summitcpa.net/https://geraldinecarter.com/Download Geraldine’s Master Value Creation Checklist for free! https://geraldinecarter.com/valuehttps://www.linkedin.com/in/geraldine-carter/

“That five-minute explanation of your ingenious tax strategy that you gave your client was the combination of your experience–school, studying, training, conferences; all of these things culminate into that five-minute answer, so give yourself credit where it's due. You're a professional and deserve that value.” - Roger KnechtThe finer details of this episode:The three core services in accounting firms: accounting and bookkeeping, tax planning and preparation, and CFO and advisoryEmpowering accounting professionals to recognize their worth and valuePermission and clarity in transitioning to an advisory role  Episode resources:Summit Virtual CFO by Anders website – https://www.summitcpa.net/If you have questions or would like to be a guest on the show, email us at mcpasuccessshow@anderscpa.comCheck out the Virtual CFO Playbook Course: https://vcfoplaybook.summitcpa.net/https://universalaccountingschool.com/Roger Knecht | LinkedIn

“Selling is actually something you do with people. It's a collaboration. Your objective of sales is not to try to convince people to buy from you; that's where you get into that place that feels uncomfortable and manipulative.” - Nikki RauschThe finer details of this episode:Utilizing your network to make connectionsCreating curiosity in sales calls Improving communication with sales techniques  Episode resources:Summit Virtual CFO by Anders website – summitcpa.netIf you have questions or would like to be a guest on the show, email us at mcpasuccessshow@anderscpa.comSales Training and Mentoring Specialists | Professional Sales Trainer (yoursalesmaven.com)

Sales mindset expert Mike Meilinger talks about the importance of client care and communication. Topics include client retention, referrals, the sales process, building confidence, flexibility in client projects, and taking control and building confidence.

“The cannabis industry is really pushing forward to help people have their own freedom to choose their path to well-being through non-conventional medicine. I decided I really wanted to be a part of that.” - Guillermo Rodriguez The finer details of this episode:Importance of having a strong why in pursuing a particular industryThe unique requirement in the industry to capture customer informationTrends and hurdles in the cannabis industry  Episode resources:Summit Virtual CFO by Anders website – summitcpa.netIf you have questions or would like to be a guest on the show, email us at mcpasuccessshow@anderscpa.comVirtual CFO Services for Cannabis - Anders CPA

“Good businesses have customers. Great businesses have fans. Incredible businesses have audiences." - Ron BakerThe finer details of this episode:Using metrics to continuously improve service delivery and set up key predictive indicators to test hypothesesSetting boundaries with clients and educating them on what is reasonable in terms of communication and response timeImportance of delivering results as a professional, rather than just charging for time or tasks Episode resources:Summit Virtual CFO by Anders website – summitcpa.netIf you have questions or would like to be a guest on the show, email us at mcpasuccessshow@anderscpa.comVeraSage Institute

“We need to move away from pricing services and we need to start pricing what's really important, which is the relationship and transformations." - Ron BakerThe finer details of this episode:Time sheets vs after-action reviewsGuiding transformations and monetizing relationships rather than charging for scope changes Understanding a subscription-based model and how it differs from traditional-pricing models Episode resources:Summit CPA website – summitcpa.netIf you have questions or would like to be a guest on the show, email us at mcpasuccessshow@anderscpa.comVeraSage Institute

“Without the foundation of a good onboarding process, it's going to be very hard to have each client make sure that they're hitting all those deliverables because every client is a little bit different.” - Joey Kinney The finer details of this episode:Identifying client pain points during onboarding The value of an onboarding specialist in standardizing processesSetting expectations for onboarding    Episode resources:Summit CPA website – summitcpa.netIf you have questions or would like to be a guest on the show, email us at mcpasuccessshow@anderscpa.com