The Modern CPA Success Show
Cultivating a Sales Mindset with Mike Meilinger
Jul 24, 2023
Sales mindset expert Mike Meilinger talks about the importance of client care and communication. Topics include client retention, referrals, the sales process, building confidence, flexibility in client projects, and taking control and building confidence.
48:11
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Quick takeaways
- Building strong relationships with clients is essential for growth.
- Creating a strong brand promise and defining clear service packages can differentiate accounting firms from their competitors.
Deep dives
The Importance of Building Relationships
Building strong relationships with clients is essential for growth. By focusing on keeping good clients and reducing client turnover, firms can experience significant growth. Through strategic client selection and asking powerful questions, firms can identify high-value clients and generate referrals. Building trust and delivering value are key factors in maintaining client relationships.
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