The Edward Show

E393: The most straightforward way to get automatically Featured on Product Hunt without having to message support. Things covered: - Benefits of launching a technology product on Product Hunt. - The difference between the Featured page and the All (New) Page. - Can you Hunt your own product, which you are also a Maker of? - How to submit and fill out a launch (what is necessary and what is not) so that you are automatically Featured on the front page. - How many times can the same product be launched on Product Hunt / how often you can launch. - How to organically get upvotes for a Product Hunt launch. - Testing on Product Hunt and warming up an account. - Nuances of Product Hunt. 00:00 Product Hunt 101 00:41 Product Hunt Featured vs. All/New 01:36 Exact Steps to Get Featured on Product Hunt 02:31 More Submission Details 03:37 Videos Are Necessary! 04:36 Testing and Warm-Up Strategies 06:42 Post-Launch Tips 07:54 Frequency of Launches 08:52 Final Thoughts #producthunt #digitalmarketing #startups #indiehackers The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/

E392: Avi Schiffmann, 21 years old, just spent 72% of his funding buying the Friend.com domain name. Avi paid $1,887,843.00 to buy Friend.com. And he spent $200,000 on a video from Sandwich Video. This was a crazy gamble that is paying off - Avi and his video are going super viral. But there’s more to the story than this. I share Avi’s insane background - which he thoughtfully and consciously leveraged - and how Avi is secretly a master at branding. Crazy story. 00:00 Buying Friend.com For $1.8 Million 00:39 The Video Gamble 01:27 Immediate Lessons 02:17 Avi Schiffman's Background 03:00 The AI Pendant - From Tab to Friend 06:04 AI Friend Concept 08:08 Funding and Valuation 13:12 Building and Branding 14:26 Final Thoughts #startups #ycombinator #venturecapital #technews The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/

Instagram's new AI avatars are set to revolutionize digital marketing! Creators can now train their avatars using their own content for tailored interactions across messaging platforms. These avatars promise to enhance user engagement and allow brands to productize their content like never before. With the entire social media landscape embracing this technology, the future of AI in marketing looks dynamic and exciting. Say goodbye to traditional SEO; engaging video content is taking center stage!

E390: How I ranked 2 on the videos tab of Google and 2 on YouTube for a lucrative keyword only 8 hours after publishing my video - which took literally 30 minutes to make. Video is maybe the craziest opportunity that has existed in marketing. Not only is it great for building a brand and top-of-mind awareness… it’s also great for targeting conversion-oriented (bottom of funnel) keywords. Here’s how I did it (and how you can do it, too). The YouTube Short I talk about on the podcast: https://youtube.com/shorts/CK4srMu4h14?feature=share 00:00 Prefacing My Keyword 00:19 Daily Video Routine 01:19 The Backlink Reddit Post 02:29 Experimenting with Keywords 04:39 Results of the Keyword Experiment 05:42 How to See Backlinks for Free 08:10 Opportunities with Bottom of Funnel Keywords 11:00 Previous YouTube Experiments 13:50 Short Form Video is the Biggest Opportunity 15:46 Conclusion #seo #searchengineoptimization #digitalmarketing #contentmarketing The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/

Bobby from Dupe.com, a pro at hiring video creators for TikTok and Instagram Reels, shares his insights on brand recognition. He discusses how Morning Brew cleverly used the coffee cup emoji to stay top-of-mind across messaging platforms. Discover the power of naming conventions in social media profiles to boost marketing efficacy. Bobby also highlights the stark contrast between AI-generated text and human content, revealing the chilling statistics on their effectiveness. Plus, hear his reflections on a $20 trillion media giant's founder.

Reddit has restricted access to its site, allowing only Google to crawl its content, raising eyebrows in the SEO community. This decision follows a lucrative deal between Reddit and Google, impacting how brands rank using Reddit. The discussion dives into the implications of this blockade for parasite SEO practices, exploring how users have been leveraging Reddit’s authority for visibility. Ethical dilemmas surface as manipulated posts continue to slip through the cracks, sparking debate about the future of search engine competition.

Discover the journey of a low domain authority website that attracts 3,000 organic clicks weekly! By targeting bottom-of-funnel keywords, it successfully built a newsletter. Learn how strategic SEO, including keyword variations, plays a crucial role in traffic generation. Hear insights on utilizing tools like Google Search Console and Moz for performance tracking. This inspiring story showcases that even niche sites can flourish with the right efforts in digital marketing!

Something intriguing is happening with LinkedIn videos, as one video skyrockets from just 1 like to 17,000 impressions. With a small follower base, this video demonstrates LinkedIn's powerful algorithm for viral content. It contrasts sharply with the faster engagement seen on platforms like TikTok and Instagram Reels. The discussion dives into strategies for optimizing video reach, the nuances of company versus personal pages, and valuable insights for B2B marketing on LinkedIn. It's an exciting time for video creators!

Discover the hidden truths of working in major marketing agencies and their inefficiencies. Learn how these gaps present opportunities for emerging businesses to create dominating strategies. Gain insights into effective SEO practices and the importance of cohesive team collaboration for successful campaigns. Explore how innovative approaches can disrupt established players in the industry. Finally, get practical tips tailored for solopreneurs and small businesses looking to make a mark in the marketing world.

E384: The best pieces of general marketing, sales, and optimization advice from this 100-post thread about growing a multimillion-dollar mobile app. The thread is an absolute beast, and the rapid-fire tips I share on this show are directly actionable. After making this pod, I’ve already started incorporating them myself. The thread in the podcast, credit Jake Mor: https://x.com/jakemor/status/1549281861687451648 My episode, “How App Store Optimization (ASO) Works”: https://youtu.be/F_ltanIMEmw 00:00 Introduction 01:17 Marketing and Sales Strategies 02:02 Survey and Feedback Techniques 04:25 Advanced App Store Optimization 05:05 Engaging with Users and Influencers 05:32 Creating Effective Ad Campaigns 08:14 Building and Promoting Features 11:57 Building in Public and Networking 13:33 Hiring and Team Building 14:29 Final Thoughts #digitalmarketing #startups #ycombinator #buildinpublic The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/