The Edward Show

E484: Information architecture in SEO - how you show information on your website in the most straightforward crawlable way for visitors and search engines. This episode explains information architecture, especially in the context of search engine optimization, and gives an example of a site that is doing it so well that it’s ranking on Google for 223,000 keywords! To learn more about the specific site, I made a standalone episode, “Ranking for 223 THOUSAND Keywords With Programmatic SEO,” here: https://youtu.be/hFR1QFaOI5M But this single episode will teach a great amount on information architecture. And for more information architecture, I have several lessons on it in my SEO Program, Compact Keywords: https://compactkeywords.com/ 00:00 Introduction to Information Architecture 00:17 SEO and Orphan Pages 00:59 URL Structure and Examples 01:39 Listener Shoutout 02:29 ContactOut's SEO Strategy 03:28 Hub Pages and Footer Links 06:30 Famous People Directory 09:23 Sitemap and Hidden URLs 10:25 Final Thoughts The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/ #seo #webdevelopment #searchengineoptimization #digitalmarketing

E283: This site is ranking for 223,800 keywords on Google. 6,400 keywords in positions 1-3. What a time to be alive. My SEO program: https://edwardsturm.com/compact-keywords/ 00:00 Crazy SEO Win 00:58 Rob Liu’s Strategy 01:59 Implementing the Broad Approach 02:46 Analyzing ContactOut's SEO Tactics 03:51 Pricing 04:10 Using Data for Organic Marketing 04:58 SociableKIT’s SEO Strategy 07:04 Final Thoughts The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/ #seotips #searchengineoptimization #digitalmarketing #buildinpublic 

E482: I attended a 20 trillion dollar event at Cipriani Wall Street. The people in the room controlled 20 trillion dollars of invested capital. This is what I learned. Links mentioned in the episode 👇 Compact Keywords: https://edwardsturm.com/compact-keywords/ Lessons From Ryan Reynolds: https://edwardsturm.com/articles/lessons-from-ryan-reynolds/ Ep 477 of The Edward Show: https://youtu.be/WNcJnwJcTSk The Complete History & Strategy of LVMH: https://www.acquired.fm/episodes/lvmh 00:00 Making Sales 00:37 Choosing Today's Topic 01:40 The Forbes Iconoclast Summit 04:28 Insights on AI from John Gray 08:51 Marketing Lessons from Ryan Reynolds 12:27 Jay Penske's Long-Term Vision 16:34 Final Thoughts The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/ #digitalmarketing #business #buildinpublic #marketing

E481: Google Search Console experienced a temporary issue today where everybody’s traffic spiked down to ZERO. The SEO community has been in a panic. So first, in this episode, I cover the bug. Then I get into the basics of Google Search Console. My Love Letter to Bottom-of-Funnel SEO (mentioned in the episode): https://edwardsturm.com/articles/bottom-of-funnel-seo-love-letter/ My weekly digital marketing newsletter: https://edwardsturm.com/newsletter/ 00:00 Google Search Console Outage 00:49 Immediate Reactions 01:43 Understanding Google Search Console 02:51 Setting Up Google Search Console 04:18 Sitemaps in SEO 05:57 Bottom of Funnel SEO 07:50 Optimizing a Newsletter for SEO 09:38 Google Search Console Issues 09:58 Personal Insights The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/ #seotips #searchengineoptimization #digitalmarketing #googlesearchconsole

E480: In 1975, Pepsi and Coca-Cola went head-to-head in the greatest marketing battle in history. Pepsi ran shocking blind taste tests, showing people preferred the taste of Pepsi to Coke. But what Coca-Cola did in response nearly destroyed Coke forever. Here's the full story. From: https://x.com/timjcarden/status/1850037589983756535 Full credit to: https://x.com/timjcarden 00:00 Pepsi vs. Coke 00:37 The Pepsi Challenge 01:40 Coca-Cola's Desperate Response 01:58 New Coke 03:46 Resilient Brands 04:24 Modern Brand Battles 06:14 Writing Viral Content 08:18 Podcast Sign-off The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/ #digitalmarketing #advertising #branding #business

Exploring the challenges of growing on Platform X, the discussion dives into the "reply guy" formula for engagement. It advocates for niche specialization and a daily commitment to interaction and content creation. Listeners learn about transforming trending topics into valuable content, building a binge bank for followers, and leveraging premium accounts. The conversation also highlights repurposing multimedia for various platforms and the power of live streaming to enhance reach and connection.

E478: Anybody can do this right now to build crazy FOMO. Use featured.com to get into 3-4 publications each week. Use aipodcastmatcher.com to get in 2-3 podcasts each week. Every 7 days, share on LinkedIn. “Omg what is happening to this guy/girl they are blowing up!” - That’s what people will say to themselves when they see you getting all this sweet press. Then they’ll want to be in your orbit, be top-of-mind for you, want to help you and make introductions for you, and more. 0:00 Building FOMO and Momentum 00:27 Featured.com 02:40 AIpodcastmatcher.com 04:16 Combining Strategies 04:52 Perception of Success 07:25 Final Thoughts The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/ #socialengineering #seo #searchengineoptimization #digitalmarketing

E477: The performance of P. Diddy’s home website defies expected behavior. First, we look at how DecorMyEyes manipulated Google by delivering broken products, threatening customers, and engaging in fraud. These activities got it tons of angry reviews and blog posts, resulting in… tons of backlinks. The people behind DecorMyEyes went to jail and Google responded, updating its algorithms with sentiment analysis. With this in mind, we look at how P. Diddy’s website has performed in Google Search over the last couple of months. 00:00 P. Diddy's SEO Mystery 00:44 Forgotten SEO Scandal 01:22 DecorMyEyes 03:05 Google's Response 03:51 Diddy's SEO Performance Amid Controversy 04:47 SEO Bumps 05:17 Branded Keywords 08:05 Final Thoughts #seotips #searchengineoptimization #linkbuilding #digitalmarketing

E476: Something nobody tells you about SEO. The best SEOs are not SEOs. They’re public relations people. The problem is these people have no understanding of backlinks, keyword clouds, semantic relevance scores, domain authority, and technical digital marketing. So when you take these public relations people and teach them these things, they become unstoppable. Build a brand, not backlinks. The brand gets backlinks and makes everything easier. AND, if you are not a public relations oriented person, but you are a technical marketer, here’s something I did to go from a technical marketer myself, to a technical marketing who also has a strong grasp on public relations. 00:00 Introduction 00:31 Public Relations in SEO 01:38 Successful Examples 02:57 Branding and Backlinks 04:32 PR Link Building Strategies 06:57 Combining PR with Technical SEO 08:09 Keywords and PR 09:03 A Missed Opportunity 10:33 Viral Marketing and Stunts 11:47 Learning PR 13:35 Final Thoughts The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/ #seotips #searchengineoptimization #linkbuilding #digitalmarketing

E475: Learning link-building with journalists turned me into a cynic. It completely opens your eyes to the reality of journalism. I watched SEOs lie to journalists, make up accreditations, and more… all to get the highest authority backlinks they could. This is the dark reality of journalism and SEO. 00:00 Introduction 00:36 Domain Authority and Backlinks 02:43 Journalists and Experts 03:40 Telling Journalists What They Want to Hear 06:51 Trading Up the Chain 06:59 Fake Credibility Strategy 07:25 Honest SEO 08:23 Challenging Popular SEO Techniques 09:35 Self-Publishing for Groundbreaking Ideas 10:27 Summary 12:36 Sign-Off The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/ #seotips #searchengineoptimization #linkbuilding