The Edward Show Accordions in SEO: Did Google Lie About Ranking Hidden Content?
6 snips
Mar 19, 2025 The podcast dives into Google's claims about hidden text in accordions and tabs. SEOs conducted experiments that revealed shocking truths about its impact on rankings. It turns out, visible content consistently outperforms hidden content for organic traffic. The discussion emphasizes the critical link between user engagement and search engine success, urging a rethink of strategies. Prioritizing accessible content layouts over aesthetics can boost digital marketing outcomes. Prepare for insights that might change how you think about SEO!
AI Snips
Chapters
Transcript
Episode notes
Google's Claim on Hidden Text
- Google claimed hidden text (in accordions, tabs) is treated equally to visible text for ranking.
- SEO experts questioned this claim, leading to experiments.
SearchPilot's Experiment
- SearchPilot tested hidden vs. visible text on a client's website.
- Visible text performed 12% better in organic sessions.
Reboot's Experiment
- Reboot's experiment confirmed that visible text outperforms hidden text.
- Text hidden using JavaScript and CSS performed worse.