The Edward Show

In this podcast, the host shares their complete digital marketing stack, covering sales, SEO, press, graphic design, growth marketing, podcasting, and video content tools. They emphasize the importance of genuine recommendations and provide insights on various useful tools for digital marketing strategies.

E382: Do this to save any meeting that’s not going as well as expected. A great way to turn a mediocre meeting positive is to end on a high note. This simple trick is very likely to leave the other person feeling good about you when the meeting ends. This is one of my favorite tools from my networking toolbox, and I’m looking forward to sharing more. 00:00 My Secret for Ending Meetings on a High Note 00:36 The Secret: Finishing by Letting Others Speak 02:33 Networking and Digital Marketing 03:02 Lessons from Selling SEO 04:52 The Surprising Strategy: Be an A**hole 06:33 Personal Reflections #networking #howtowinfriendsandinfluencepeople #networkinghacks #socializingtips The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/

Explore the success of Daydream in raising $6.3 million for Programmatic SEO. Learn about Payscale's approach to SEO and Wise leveraging Programmatic SEO to create 200,000 conversion pages. Wise gained 19 million Google visitors through this strategy

E380: Many of the top social media algorithms got their fundamentals from Google’s algorithms. Instagram is no different. Attributes that are important to Instagram are shared by Google, X, YouTube, TikTok, Reddit, and more. In this episode of the show, I break down trust attributes for Instagram’s algorithm and relate that to Google, Reddit, YouTube, TikTok, and X. Understanding what’s valuable to one algorithm helps you understand the rest of them, helping you consistently achieve great organic results. Link to the original post: https://www.reddit.com/r/InstagramMarketing/comments/d8s6zb/how_to_avoid_action_block_on_instagram_action/ 00:00 Mastering Social Media Algorithms 01:09 Today's Episode 01:28 What Are Instagram Action Blocks 03:41 Attributes Influencing Action Blocks 04:13 Account Age and Authority 06:38 IP Address and Previous Violations 09:12 Third-Party Tools and Account Health 12:12 Activity Level and Random Variance 15:28 Final Thoughts #instagramtips #socialmediamarketing #socialmediamanager #digitalmarketing The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/

E379: How Jefferson Fisher recorded easy self-improvement videos in his car for the last 2.5 years, launched a low-produced podcast, and immediately became the #1 podcast in the world. The Jefferson Fisher Podcast ranks #1 on Apple Podcasts above: Joe Rogan, Andrew Huberman, The New York Times, Jon Stewart, and more. And how you can steal Jefferson’s strategy to do this too! Jefferson Fisher on Instagram: https://www.instagram.com/jefferson_fisher/ Jefferson Fisher on TikTok: https://www.tiktok.com/@justaskjefferson The Jefferson Fisher Podcast: https://podcasts.apple.com/ie/podcast/the-jefferson-fisher-podcast/id1754592060 00:00 Introducing Jefferson Fisher 00:21 The Content of Jefferson's Videos 01:03 Jefferson's Rise 01:26 Launch of the Podcast 02:13 Simplicity of Jefferson's Content 03:25 Video Clip 04:53 Jefferson's Social Media Presence 05:10 Global Appeal 07:52 How You Can Copy Jefferson 11:38 Final Thoughts #contentmarketing #podcastmarketing #socialmediamarketing #digitalmarketing The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/

E378: How to show up in Google’s new AI Overviews. In this episode you’ll get: - All the forms and features of Google’s AI Overviews. - Straightforward methods to be included in AI Overviews. - Crazy out-of-the-box methods people are using. 00:00 Introduction to Google's AI Overviews 00:33 AI Overviews’ Controversial Rollout 01:07 Optimizing for AI Overviews 03:08 The Role of Social Media in AI Training 03:42 Social Media Brand Ambassadors 05:37 Recap 06:18 Personal Insights #seo #aioverviews #digitalmarketing #contentmarketing The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/

E377: Google’s rich answers give a dramatic boost in daily organic clicks from search. Many assume rich answers are near worthless for traffic; they’re not. This episode gives examples of rich answers, shares how much they decrease clicks, but also demonstrates they are not completely worthless. Having a rich answer still gives substantial traffic, though not as much as ranking #1 on Google without a rich answer. Then the episode shares how to get rich answers with copywriting, and something more creative: how to get rich answers with video. By using video you grow a brand on Instagram, TikTok, and YouTube simultaneously while also ranking on Google! The episode also stresses bottom-of-funnel organic search traffic vs. top-of-funnel. Experiments from https://seosherpa.com/seo-experiments/ 00:00 SEO Experiments 00:19 The Article 01:59 Understanding Rich Answers 03:22 Impact of Rich Answers on Click-Through Rates 04:49 Using Rich Answers for Traffic 06:12 Writing for Rich Answers 07:45 Bottom of Funnel Keywords 11:54 Using Social Media for SEO 15:41 Conclusion #seo #searchengineoptimization #digitalmarketing The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/

E376: TikToker, News Daddy, got invited to the NATO Summit in Washington D.C. and got more access than top journalists. He shares footage from the event and what he learned. The #1 thing: we live in an era where short-form mobile video creators are more influential than the top journalists. Once I get you motivated with News Daddy’s videos, I give step-by-step directions on how to make your first TikTok and repost it to every platform, including Instagram Reels, in such a way that views are not suppressed. I learned this from posting over 1,200 videos myself. If you want to get motivated about making short-form vertical content and then actually make that content, this episode is for you. News Daddy TikTok: https://www.tiktok.com/@dylan.page News Daddy Instagram: https://www.instagram.com/dylanpage.ning/ 00:00 The Influence of Short Form Content Creators 00:13 Case Study: News Daddy at the NATO Summit 00:42 Motivation 01:39 Dylan Page’s Videos 04:55 Recap of Dylan Page 06:26 How To Edit In The TikTok App 12:07 Automating Your Content Distribution 14:45 Conclusion: Maximizing Your Content's Reach #socialmediamarketing #contentmarketing #digitalmarketing #marketingstrategy The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/

Explore top posts from the Instagram Marketing subreddit including generating over 500 million views, a new hashtag strategy, and the dangers of buying bot followers. Dive into effective Instagram marketing strategies and tips for success on the platform.

E374: This is the crazy story of how Bobbi Althoff got Drake on her podcast. In only four months, TikToker, Bobbi Althoff, went from: - No podcast. - No industry connections. - Mid-level influencer to Moms. To: - #1 podcast in the world (now it’s down to #10, but was at #1). - Signed by the most prominent talent agency on the planet (WME). - Doing podcasts with A-listers. - Influencer to everybody, getting recognized everywhere. I love this story. Read from: https://edwardsturm.com/articles/how-bobbi-althoff-got-drake-on-her-podcast/ Brett Cohen’s episode: https://www.youtube.com/watch?v=tGiR2NNpnNo Bobbi’s story originally told in: https://www.cosmopolitan.com/entertainment/celebs/a44762496/bobbi-althoff-tiktok-podcast/ 00:00 Introduction 01:42 From Mid-Level Influencer to Podcaster 02:24 Bobbi’s Strategy 04:03 Securing Drake and Going Viral 05:46 Lessons Learned: Playing to Win and Taking Risks 06:47 Similar Success Stories 09:31 Conclusion: Risk-Taking The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/