The Edward Show

E494: Cosine Similarity and Embeddings in SEO. What it is, how it benefits SEO, and how it also is used to sell SEO. Cosine Similarity and Embeddings are explained in the context of SEO. Simultaneously, it’s explained how SEOs use concepts like these to sell SEO services to clients. “Cosine Similarity Audits.” Complex things that describe basic SEO functions and actually may be over-optimization.  Listen to this to improve your SEO terminology, learn how to see through the veil of SEO agencies, or learn how to more effectively sell SEO. From: https://searchengineland.com/how-to-leverage-cosine-similarity-for-ecommerce-seo-448027 00:00 Introduction 00:26 Misleading Use of Technical Terms 01:49 Breaking Down Cosine Similarity in SEO 04:20 Applying Cosine Similarity to Search Engine Optimization Efforts 06:19 Basic SEO Best Practices 10:05 More SEO Strategies for E-commerce 15:50 Final Thoughts The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/ #seotips #searchengineoptimization #digitalmarketing #marketingstrategy

E493: In-depth research and insights on Google’s AI Overviews. Which sources are included in AI ​​Overviews? Do all organic results have a chance of being an AI source? Are all sources in the AI ​​​​Overviews equally important for Google? How many sources does Google actually link to in an AI Overview? How common are AI Overviews in search results now? Do AI Overviews lead to fewer clicks on websites than before? How to prepare for AI ​​​​Overviews? Lots of interesting questions are answered in this episode. Source for this: https://www.sistrix.com/blog/ai-vs-seo-what-does-the-future-of-search-look-like/ + My episode, “Is Google Losing Search Market Share?” - https://youtu.be/Uj8myQJrFIY 00:00 Episode Overview 00:26 Topics to be Covered 00:52 Reading and Analyzing the Article 01:20 AI vs SEO 04:10 Google's AI Overviews: Insights and Data 10:52 Impact of AI Overviews on Click-Through Rates 12:04 Preparing for AI Overviews 15:30 Takeaways 20:01 Sign-Off The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/ #seotips #searchengineoptimization #growthmarketing #digitalmarketing

E492: How to repurpose podcasts into viral short form mobile videos for TikTok, Instagram Reels, YouTube Shorts, Snapchat Spotlight, Facebook Reels, and more. The success of a short form mobile video with speaking in it only comes down to how engaging the transcript. If it’s engaging to read, it will be engaging to watch. And if somebody has a podcast, they’re probably an engaging speaker anyway. So the best copywriters today are also the best editors. If you’re a good copywriter you can edit a podcast transcript into a viral short form mobile video (and the editing software I recommend mirror your changes)… or, even crazier, you can outsource this task to an inexpensive freelance copywriter. Here’s how to do all this. +The social media posting guide mentioned in the episode: https://edwardsturm.com/articles/social-media-posting-strategy/ 00:00 Overview 00:25 Creating Viral Content 03:27 Negative Hooks 04:21 Repurposing Podcast Content 06:09 Engagement 06:29 Case Study: Silicon Valley Bank Collapse 11:26 Cheap Freelance Copywriters 14:20 Posting Strategies for Social Media 15:42 Final Thoughts The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/ #podcastmarketing #podcasting #instagrammarketing #tiktokmarketing

Dive into the world of Instagram growth with a remarkable case study: a user rapidly gained 1 million followers in just two months! Discover essential tips on posting frequency, quality content, and effective monetization strategies. Learn how video engagement can supercharge your growth and why consistency is key. The insights shared on visual branding and the importance of creativity will inspire content creators to elevate their social media game. Get ready to transform your Instagram presence!

E490: For content sites and publishers who have lost substantial organic search traffic from the 2023 and 2024 Google updates... Especially ones who see their traffic going to Reddit and Quora... Or ones who are worried about generative AI bots, like ChatGPT and Meta AI, answering the queries they’re ranking for... The definition of insanity is doing the same thing over and over again and expecting different results. Content SEO is going away. But you have a site with existing decent domain authority that you’ve worked on for several years. This is what you do. And it will make you a ton of money. 00:00 Context 00:31 Forbes and Google's Site Reputation Abuse Policy 03:11 Challenges for Content Sites 06:36 Bottom of Funnel SEO Explained 10:08 SEO for Publishers 18:43 Final Thoughts The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/ #seotips #bottomoffunnelseo #searchengineoptimization #contentmarketing

E489: Examples of Parasite SEO on Reddit. 4 VPN affiliates. 1 Air Fryer and Misc Items affiliate. All black hat. All against the rules. Reddit is the 3rd most clicked website on Google Search. SEOs are abusing it a ton. Sources: https://x.com/lilyraynyc/status/1853502675004060159 https://x.com/lilyraynyc/status/1852732333142507546 00:00 Intro to Parasite SEO 00:11 Reddit's Rise 00:28 Bad Actor Strategies 01:28 Why Reddit is Dominating 02:20 Top of Funnel vs. Bottom of Funnel 03:16 Lily Ray's Insights on Reddit SEO 06:07 Affiliate Marketing on Reddit 11:03 The Racket of Reddit Parasite SEO 12:44 Conclusion #parasiteseo #seo #blackhatseo #searchengineoptimization #digitalmarketing

E488: Daze Chat, a new AI messenger app backed by Andreessen Horowitz, got to 187,000 sign-ups on their waitlist before launch. They’ve used a faceless TikTok and Instagram marketing strategy, getting over 50 million views in 6 months. This is what they were posting. + Another faceless company that is crushing. The Cat Bat Mask. Hundreds of millions of views with hyper-simple 5-second faceless videos. You’re not going to believe this one. From: https://x.com/iamgdsa/status/1853381393004302650 And: https://www.instagram.com/thecatbatmask/ 00:00 Introduction to the AI Messenger App 00:41 Daze Chat’s Social Video Strategy 02:16 Multi-Account Strategy and Regional Targeting 03:11 The Cat Bat Mask 06:40 Conclusion The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/ #socialmediamarketing #facelessmarketing #ecommerce #viralmarketing

E487: White hat, grey hat, and black hat link building strategies. The grayscale of backlink acquisition. If you want to learn about black hat link building and acquiring backlinks, this has a very dark story. This also has a very effective and creative white hat link building strategy. And in the middle of the video is a common grey hat backlink tactic. 00:00 Introduction 00:16 Understanding White Hat, Gray Hat, and Black Hat SEO 01:19 White Hat Link Building 06:16 Gray Hat Link Building 07:48 Black Hat Link Building 09:26 Final Thoughts #seotips #blackhatseo #searchengineoptimization #digitalmarketing

E486: SEO copywriting - what I focus on, what I stay away from, how I write, and how I use keywords. I’ve done search engine optimization for some of the biggest companies in the world - P&G, ADP, EssilorLuxottica, and more, as well as my own companies. This is how I do SEO copywriting. Links mentioned 👇 My SEO Program: https://compactkeywords.com/ Pareto SEO: https://edwardsturm.com/articles/pareto-seo/ 25 viral hooks: https://edwardsturm.com/articles/25-hooks-tiktok-instagram-reels-youtube-shorts/ 7 more hooks: https://edwardsturm.com/articles/seven-viral-hooks/ My personal favorite hooks: https://edwardsturm.com/articles/tiktok-instagram-youtube-linkedin-hooks/ All my articles: https://edwardsturm.com/articles/ 00:00 SEO Copywriting - Introduction 00:20 Search Intent and Pogo Sticking 02:33 Punchy Writing 03:46 Hooks 07:40 AI in SEO Copywriting 13:10 Keyword Usage 16:05 Final Thoughts The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/ #seo #copywriting #searchengineoptimization #digitalmarketing

E485: Lessons from Apple’s packaging strategy and the greatest comeback story in business. These two Steve Jobs business stories get me hyped. Hopefully, they will get you hyped, too. Credit 👇 Story one: https://x.com/projectkim/status/1852010511086555474 Story two: https://x.com/itsolelehmann/status/1850531655427174709 Unboxing broll: https://www.youtube.com/watch?v=B2BMePLvkGs&ab_channel=DrDebox Steve Jobs broll: https://www.youtube.com/watch?v=MnrJzXM7a6o&ab_channel=JohnSchroter Compact Keywords - my first solo product - SEO that requires less but makes more - https://compactkeywords.com/ 00:00 Packaging in Sales and Marketing 00:18 Apple's Packaging 01:40 Apple's Unboxing Experience 03:38 Personal Reflections on Product Experience 04:48 Introduction to the Next Story 05:43 Steve Jobs' Comeback Story 08:08 iMac and Apple's Resurgence 09:04 iPod and iPhone Revolution 11:24 Legacy of Steve Jobs 13:24 Podcast Wrap-Up The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/ #packaging #branding #marketing #advertising