The Edward Show

Discover how long it really takes to rank on Google for various keywords based on personal data from multiple websites. Learn the advantages of focusing on trending topics for quick visibility while recognizing that ongoing SEO efforts are essential for lasting results. Get strategic takeaways and insider tips to enhance your digital marketing game. Whether you're a seasoned expert or a beginner, this discussion offers valuable insights into the dynamic world of search engine optimization.

E402: What happens if you don’t link out to other websites? This SEO experiment tests this. The results are 100% clear - they, in fact, could not be any more clear. The clarity of the results is crazy. SEO Experiments from: https://seosherpa.com/seo-experiments/ 00:00 Today's SEO Experiment 00:36 Outbound Links 01:36 The Experiment 02:15 Setup and Results 03:51 Actionable Insights 04:38 Practical Applications 06:23 Wrap-Up #seo #searchengineoptimization #digitalmarketing #buildinpublic The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/

E401: Lukas Hermann of https://stagetimer.io/ is using a straightforward bottom-of-funnel SEO strategy. This strategy, along with his excellent craftsmanship, is enough to get him to $10,000+ MRR - increasing monthly. He has easy-to-understand information architecture, a nice site, and a solid product. But! - His product is a timer. He’s competing literally with Google and YouTube as they both offer free timers. This is how he is circumventing the competition. Original case study from https://detailed.com/q4/ 00:00 Thriving with Programmatic SEO 00:09 Case Study: Bottom of Funnel SEO 00:51 Exploring StageTimer.io 03:41 Information Architecture 04:24 Diverse Use Cases 07:49 Enterprise Opportunities 09:43 Acknowledgements #seo #searchengineoptimization #digitalmarketing #bottomofunnelseo The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/

E400: Val Katayev was a 19-year-old immigrant kid who quickly lost a month’s worth of pay in a single day trying to figure out Google Ads during its early days. “I woke up to a $5,000 loss. Did I just lose a month's worth of income in my sleep? Yes, I did. I spent $6k on ads to generate $1k of revenue.” He was the only employee… and he was living in a basement. But he kept trying to figure it out. He believed there was something there. And at 19 years old, he ended up building a Google Ads business that quickly made $30 million in profit. This is his story. Read it: https://x.com/ValKatayev/status/1820173964393742507 00:00 A Huge Loss and a Big Comeback 00:22 Val Katayev's Marketing Philosophy 01:09 Celebrating 400 Episodes 01:31 The Beginning of Val's Success 05:36 The Big Loss 06:15 Finding Success 08:38 The Google Era 11:14 New Opportunities 12:12 Reflections #performancemarketing #digitalmarketing #googleads #entrepreneurship The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/

E399: If you Google yourself, what do you see? For me, I see social links, my site, and some photos. But the photos are really lacking, especially when I click into Google Images further… Really lacking. I’ve lived this big life that I’m proud of, with all these top people, and you can’t see any of that. I’m missing out on all this social proof, credibility, and lore for people who are looking for it. Especially now that I’m making daily videos and a daily podcast. I’m leaving so much credibility on the table for the many people who are searching. This is credibility that can get people more bought into my story and credibility that can be used to have much higher conversion rates with my products. So this episode is how I am using SEO - search engine optimization - to fix this. If you have a personal brand, this is particularly useful. And anybody can do this. Here’s how. 00:00 My SEO Idea 00:14 Why I’m Doing This 00:31 The Problem with Google Images 01:12 The Solution: Creating a Photo Binge 01:36 Steps to Implement 02:58 Benefits of the Photo Page 04:52 Photo Binge on Social Media 05:58 Final Thoughts #seo #searchengineoptimization #digitalmarketing #personalbrand The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/

E398: The founder of Meetup.com, Scott Heiferman, sold Meetup.com a few years ago for $200 million. Then he went to work as an associate at an Amazon fulfillment center. Two decades before that, he sold a different company for $15 million. Then he went to work the counter of a McDonald’s. + How Avi Schiffmann got 5,100 backlinks for a $2,000,000 gamble and will now be fundraising $100,000,000. + The new way social media platforms work during crises. Insights synced from TikTok and Instagram after over 1,200 videos. Scott Heiferman’s story: https://web.archive.org/web/20040616091238/http://www.heiferman.com/mcd/ 00:00 Episode Overview 01:45 Avi Schiffmann’s Viral Gamble 06:18 Lessons from the Founder of Meetup.com 15:38 Marketing A Meltdown 21:55 Edward Sturm’s Absurd Consistency 24:22 Sign-Off #digitalmarketing #startups #ycombinator #entrepreneurship The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/

E397: I made this episode right before news of today’s financial crash went viral. The timing could not have been more perfect. This directly answers the question of whether or not it is worth investing in marketing during a financial crash or recession. The thread I’m sharing: https://x.com/ValKatayev/status/1589287819117109248 00:00 The Billion-Dollar Strategy 00:15 Where I Am 00:34 The Recession Strategy 02:24 The 2000 Recession 03:46 The 2008 Recession 04:33 The 2020 Recession 05:48 Why Doubling Down on Marketing Works 09:22 Conclusion: Recessions as Opportunities 10:32 Podcast Wrap-Up #digitalmarketing #marketingstrategy #paidmedia #marketing The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/ Don't worry, it's going to be alright.

E396: Not all heroes wear capes. This is how to do marketing on 4chan. I used 4chan to make an unlistened-to video game music radio show, being recorded live in the middle of the night, go viral around the world. If you want some ideas for how to start a grassroots movement on 4chan, this is a good episode. Or if you just want a fun marketing story that will make you feel nice - this is a good episode too. This was my first time going even a little viral and it was an altruistic act, to boot. You’re going to both smile and learn with this one. Get the text here: https://edwardsturm.com/articles/4chan-marketing/ 00:00 The First Time I Went Viral 00:18 Introduction to the Story 00:32 College Radio Show 00:37 4chan is Powerful 01:53 Execution 05:10 Virality 08:03 Aftermath 08:28 Takeaways 11:25 Reflections #digitalmarketing #viralmarketing #4chanmarketing #socialmediamarketing The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/

OpenAI's new SearchGPT is shifting the search engine landscape and raising eyebrows among digital marketers. With users finding answers directly, traditional SEO strategies may struggle. Yet, there's hope for bottom-of-funnel tactics, which present fresh opportunities. The old SEO is evolving, and adaptability is key. How will keywords and exploratory traffic change? Dive into the future of SEO that blends generative AI and strategic marketing to stay relevant.

E394: Sharing popular SEO myths that many people believe not to be true! If you want to know what matters in SEO - what to focus on - and what to ignore, this podcast is perfect for you. If you’re active doing SEO and need something to get you going - also great for you. Lots of value in this one. 00:00 Introduction: SEO Myths and Personal Experience 00:58 From Ukraine to Top Rankings 02:24 Content Below the Fold 03:28 Keyword Density 05:14 Meta Descriptions 06:07 Content Quality vs. Domain Authority 10:38 Schema Markup 12:23 SEO Fundamentals 13:28 On-Page SEO Software That Works 15:03 Wrapping Up SEO Insights #seo #searchengineoptimization #digitalmarketing #contentmarketing The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/