E488: Daze Chat, a new AI messenger app backed by Andreessen Horowitz, got to 187,000 sign-ups on their waitlist before launch.

They’ve used a faceless TikTok and Instagram marketing strategy, getting over 50 million views in 6 months.

This is what they were posting.

+ Another faceless company that is crushing. The Cat Bat Mask. Hundreds of millions of views with hyper-simple 5-second faceless videos. You’re not going to believe this one.

From: https://x.com/iamgdsa/status/1853381393004302650 And: https://www.instagram.com/thecatbatmask/

00:00 Introduction to the AI Messenger App 00:41 Daze Chat’s Social Video Strategy 02:16 Multi-Account Strategy and Regional Targeting 03:11 The Cat Bat Mask 06:40 Conclusion

The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/

#socialmediamarketing #facelessmarketing #ecommerce #viralmarketing