The Edward Show

People Making Fun of Me Leads to Sales E505: Quick win story before I head to the airport. How people making fun of me on Reddit lead to new people binging my videos and a non-insignificant sale. 00:00 Introduction 00:26 Surprising Discovery on Reddit 03:09 Extremely Searchable Content 05:34 Fear of Criticism 07:09 Conclusion The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/ #digitalmarketing #solopreneur #socialmediamarketing #marketingstrategy

E504: Turns out other sites can influence the way your site appears to searchers on Google. If a bunch of sites link to your page with one word or phrase, Google might show that phrase for your page rather than what you have set for the page title. A startling experiment. Then, we get into shocking findings from AI Overviews within Google. They ignore robots.txt instructions, and Google is potentially being generous with including sites in AI Overviews. Also, how to be included in Google’s AI Overviews. Sources: https://seosherpa.com/seo-experiments/ https://x.com/lilyraynyc/status/1858970731104571477 https://x.com/brendonboshell/status/1858975259002908713 https://x.com/lilyraynyc/status/1859006088261366202 00:00 Introduction 00:39 The Surprising Influence of Anchor Text on Page Titles 00:51 Experiment Details and Results 03:35 Implications for SEO 04:52 AI Overviews 05:26 Issues with AI Overviews and Robots.txt 08:11 Observations and Recommendations for AI Overviews 09:41 Wrap-Up The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/ #seotips #searchengineoptimization #digitalmarketing #marketingstrategy

E503: Google’s Helpful Content Update (HCU) has been annihilating content-based sites, affiliate sites, and more. Here’s how to identify what this looks like and how to move on if you have been hit by this hugely negative tag. Mentioned in the video ↓ What Causes the Google Helpful Content Update (HCU): https://youtu.be/0bzye0IN2oQ Compact Keywords: https://compactkeywords.com/ My Exact Social Media Posting Strategy: https://edwardsturm.com/articles/social-media-posting-strategy/ Semrush Local: https://www.semrush.com/apps/local-seo/ Source of Sources: https://sourceofsources.com/ Featured: https://featured.com/ Boost Benchmark: https://boostbenchmark.com/ AI Podcast Matcher: https://aipodcastmatcher.com 00:00 Sudden Drop in Search Traffic 00:28 Understanding the Google Helpful Content Update 01:58 Immediate Steps After Being Hit 02:21 Starting Fresh 02:38 Affiliate SEO in the New Landscape 02:59 Creating and Selling Your Own Products 06:34 Bottom of Funnel SEO 15:36 Link Building 20:56 Final Thoughts The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/ #helpfulcontentupdate #seotips #searchengineoptimization #digitalmarketing

E502: People know that meme coins are dumb and carry no real value. So why are they investing billions into them? How did the PNUT meme coin created to honor the euthanized squirrel, Peanut, grow to a market cap of $2.2 billion? How is the PEPE meme coin worth over $10 billion? And what does this teach us about the current state of the world? What does this teach us about brand building and marketing? Turns out it teaches us a lot. That is what is shared on this episode of The Edward Show. Sources: https://decrypt.co/291739/lucky-trader-16-3-million-pnut-meme-coin https://decrypt.co/resources/what-is-pepecoin-pepe https://x.com/sterlingcrispin/status/1858229315030438257 https://x.com/codybrown/status/1858255592831262867 https://edwardsturm.com/articles/social-media-posting-strategy/ 00:00 Introduction to Meme Coins 01:06 Insights on Meme Coins 02:04 Peanut the Squirrel 06:10 Other Notable Meme Coins 10:06 Experts on Meme Coins 11:46 The Psychology Behind Meme Coins 19:31 Branding Short Circuits the Brain 21:25 Conclusion The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/ #memecoins #cryptomarketing #digitalmarketing #branding

E501: 3 tools in my digital marketing toolbox I never really talk about on this show. However, that does not mean they are not important. The first and second tools I use weekly. The third tool I use daily. Links to the tools: https://algoroo.com/ https://wordhtml.com/ https://capitalizemytitle.com/ 00:00 Introduction 00:31 Algoroo - Tracking Google Volatility 03:16 WordHTML - Clean HTML for Your Content 06:31 CapitalizeMyTitle - Perfect Title Capitalization 08:06 Final Thoughts The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/ #DigitalMarketingTips #MarketingTools #SEO #ContentMarketing

Dive into the world of TikTok and discover how indie hackers are thriving with short-form video content. Explore strategies that focus on creating engaging, authentic material that can hook audiences, regardless of follower count. Learn about the impact of influencer marketing and how brands are leveraging real creators for genuine connections. This podcast celebrates milestone achievements and emphasizes the importance of community and shared knowledge in navigating the ever-evolving social media landscape.

E499: How to do search engine optimization for generative AI chatbots like SearchGPT, ChatGPT, Gemini, and Perplexity. Summary for how to get generative AI to recommend your brand: - Use Bing Webmaster Tools and Google Search Console. - Use neutral language. Don’t sensationalize. Don’t use superlatives. - Have your sitemap in your robots.txt file. - Go after keywords that represent the solutions your brand satisfies. - Use your keyword in your page title, meta description, URL slug, H1, and beginning of the first sentence of the page. - Some companies are even using Reddit to train LLMs. My SEO Program: https://compactkeywords.com/ 00:00 Intro to AI Chatbot SEO 01:06 SearchGPT Rankings 01:37 Connect to Bing Webmaster Tools and Google Search Console 02:53 Write in Neutral Language 03:35 Use Your Robots.txt 05:43 Targeting Keywords 06:43 Reddit Brand Ambassadors - Advanced Techniques 08:31 Summary 09:57 Additional Resources The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/ #seotips #aiseo #searchgpt #searchengineoptimization

E498: What causes and what triggers the Google Helpful Content (HCU). Here are my notes, explained in the episode: -Google Helpful Content Update uses a tag, a machine learning classifier. Very little chance of recovery or a long recovery period. -Content websites that are making money through ads and affiliate links. -It’s really many affiliate sites being hit. -Less e-commerce, less news, more content sites being hit. -Having a brand reduces chances of being hit. -Having good Domain Authority reduces chances of being hit. -Sites that are hit use lots of automation, are buying links, are using AI text, etc. -Sites that are hit are doing too much “best of” keywords and titles. Too much “top 10” “top 5” keywords and titles, as well. -Having a product to sell puts you at an advantage. -They’re targeting top and middle of funnel keywords with a different page for each granular variation. -It’s a punitive update applied to your whole site. -The content on pages is clearly written for search engines and not for humans. -The HCU was sandwiched between other updates, so attribution got messed up. -It’s not about what niche you’re in, it’s about what type of website you have. -Again, going after tiny keyword variations with a page per each. Duplicate spam AI content. -The sites are only getting their traffic from search. -The sites are automating a lot of content creation. -Mediocre to low-quality content made for search engines. It doesn’t feel like the content was written by a human. The content doesn’t feel like it’s from somebody who knows what they’re talking about. -Automated pages. -It’s best to try to build a real brand or even a personal brand with somebody behind it. -Reddit has grown so much partially because it absorbed the losses from the HCU. 00:00 Introduction to Google's Helpful Content Update 00:43 My Research Sources 01:28 Identifying Affected Sites 01:46 Common Traits of Penalized Sites 03:52 SEO Strategies to Avoid Penalties 04:56 Case Study: Analyzing a Penalized Site 07:57 Building a Brand 14:21 Takeaways 14:56 Podcast Outro The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/ #seotips #searchengineoptimization #helpfulcontentupdate #marketingstrategy

E497: I was looking at one of the most expensive niches in SEO - personal injury law - and I saw something shocking. None of the SEOs in the niche knew what they were doing. And the ones that had some semblance of an understanding - they were outranking everybody. This is what nobody knew… Reserve your spot for Compact Keywords: https://compactkeywords.com/ 00:00 Introduction 00:09 Personal Injury Law Keywords 00:55 Mistakes in SEO for Law Firms 02:04 SEO Strategies for Law Firms 02:52 High-Retention SEO Pages 03:12 Video Content for SEO 05:59 The Pitfalls of Link Building 07:26 Compact Keywords Insights 09:10 Search Intent 13:21 Final Thoughts The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/ #seotips #searchengineoptimization #marketingstrategy #digitalmarketing

E496: Keida Dervishi of Soulmate Customs is making several hundred thousand dollars every month, millions of dollars a year, posting 4-8 times a day on TikTok and Instagram. Strategy: high frequency posting - post as many times per day as possible. Make easy videos. Content: reactions, build in public, nice music on products. From: https://x.com/iamgdsa/status/1856005886210416864 00:00 Millions a Year From Social Video  00:25 Keida Dervishi: The Young Entrepreneur 01:58 High Frequency Posting 03:48 Keida’s Content Strategy 05:38 Keida’s Top Priority 06:27 Personal Insights 08:13 Final Thoughts The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/ #tiktokmarketing #instagrammarketing #socialmediamarketing #personalbranding