The Edward Show

Edward Sturm
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Feb 18, 2025 • 10min

Sniping competitors' backlinks - does it work?

E594: Is it a good strategy to copy your competitors' backlink profile? This is actually something that lots of SEOs do. It takes time, but many SEOs believe it will be worth it. Is it, though? Does it work, and is it a good strategy? We answer that and much more on this episode of the show. Can you outsmart Google? What are the best guiding principles for link building and SEO as a whole? 🤌 Source: https://www.reddit.com/r/SEO/comments/1imd65e/link_building_in_2025_strategies_for_success_and/ 💎 Compact Keywords - Get purchase-intent traffic for your business through SEO - step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/ 00:00 Introduction to Competitor Sniping in SEO 00:33 Common SEO Shortcuts and Their Pitfalls 01:37 Detailed Analysis of Competitor Sniping 02:12 Why Copying Competitor Links May Fail 03:26 Outsmarting Google 07:26 Ranking Above the New York Times 08:57 Conclusion and Final Thoughts The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/ #linkbuilding #backlinks #seotips #searchengineoptimization
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9 snips
Feb 17, 2025 • 20min

Selling a PDF and Video for Hundreds of Thousands of Dollars

Daniel Vassalo, an expert in selling information products, shares his remarkable journey of earning over $210,000 through a PDF and video. He dives into the crucial lessons learned from his early failures, emphasizing the importance of audience research and effective marketing strategies. Vassalo reveals the vital role of pricing experiments and promotional campaigns that skyrocketed his sales. With graphs and real examples, he demonstrates how to transform mistakes into success in the booming creator economy.
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13 snips
Feb 16, 2025 • 16min

How To Make An Info Product (Guides, Courses, Books) That Sells

Explore the booming creator economy and discover how to turn your knowledge into profitable info products. Learn how to identify lucrative niches through market research and competitor analysis. Understand the importance of genuine expertise in crafting impactful content. Find out how to validate your ideas before diving in, with a captivating case study of a successful pre-sold course. Get tips on scaling your product through automation and community engagement. It's all about creating value and driving sales!
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6 snips
Feb 15, 2025 • 10min

You're Ignoring the Best SEO Keywords – Here's What to Do Instead

Uncover the secret world of hidden keywords that can skyrocket your sales. Discover how to conduct effective keyword research for niche markets and boost your online visibility. Learn step-by-step techniques for optimizing your pages and expanding your keyword opportunities. Plus, find out how to leverage super high intent keywords to attract purchase-ready traffic. Empower your business with tailored SEO strategies and watch your engagement soar!
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Feb 14, 2025 • 11min

Link Velocity: Outstanding Results for 20% the Backlinks

E590: High link velocity is typically way better than low link velocity because it usually indicates virality and real sharing. Virality means real backlinks from top publications, without black hat techniques. This is an explanation of how positive link velocity led the same outstanding SEO results as a competitor, for only 20% of the backlinks. Then, there are two case studies of crazy link velocity. One that cost a lot of money and one that was pretty much free. Finally, we go into creative link velocity strategies for how you can do this and how I plan to. 🎧 Listen to E587, "Stopped Using Link Inserts, Rankings Increased" - https://youtu.be/FuVqU-n7xHc ⭐️ Source for this episode: https://www.reddit.com/r/SEO/comments/1imd65e/link_building_in_2025_strategies_for_success_and/ 🚀 Compact Keywords - Get purchase-intent traffic for your business through SEO (few backlinks needed) - step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/ 00:00 Introduction 00:45 Link Quality vs. Quantity 03:52 Real-World Examples of Link Velocity 04:06 Case Study: Friend.com 07:59 Case Study: Neon Money Club 09:46 Creative Strategies for Link Building 10:29 Conclusion and Final Thoughts The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/ #seotips #searchengineoptimization #linkbuilding #backlinks
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Feb 13, 2025 • 7min

Scaling TikTok to 120M+ Views Across 45 Accounts

A consumer app soared to over 120 million views on TikTok in just three months using 45 different accounts. Focused on the Spanish-language market, they posted 1,500 videos, with some accounts racking up millions of views. The journey highlights the importance of consistent posting and patience, as one account needed 70 videos to go viral. Unique content formats, from storytelling to demos, kept the audience engaged. The podcast dives deep into effective TikTok strategies that cater to diverse audiences.
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Feb 12, 2025 • 8min

His Funnel - $20,000 in 30 Days With Organic Instagram Marketing

E588: Joshua Ryan Schaver (@bagelfinagles on IG) gives his funnel for doing $20,000+/month with Instagram. If you're doing organic Instagram marketing, especially as a creator, or thinking about starting, this will be useful. This means not spending on ads, just making Reels and normal Posts. This is the 4 step funnel that Josh has developed. 1️⃣ Step 1 – Create a webpage, a blog post, etc. 2️⃣ Step 2 – Create a free product and paid products. (You don't have to make these yourself—these could be as simple as affiliate links—but the real money is in your own branded products.) Read the comments on your posts; this will help you develop other products or services, as you'll see below. 3️⃣ Step 3 – Start using CTAs (Calls to Action) in your posts, comments, replies, videos, etc. It's important to drive traffic to your site, gain more followers, and grow your email list! 4️⃣ Step 4 – Use your email list to retarget your audience. Implement the best-performing CTAs in newer videos. Understand the relationship between viral traffic and regular traffic to your website. Viral traffic should be directed toward free items and then FUNNELED down to higher-ticket products. 🔖 Source: https://www.reddit.com/r/InstagramMarketing/comments/1fmura6/20000_in_30_days_ama/ ⭐️ Compact Keywords - Get tons of purchase-intent traffic for your business through SEO - step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/ 00:00 Introduction to Joshua Ryan Shaver's Success 00:52 Josh's Instagram Marketing Strategy 02:05 Step-by-Step Guide to Monetizing Instagram 05:12 Q&A: Tips and Insights from Josh 07:45 Conclusion and Final Thoughts The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/ #instagrammarketing #tiktokmarketing #socialmediamarketing #digitalmarketing
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Feb 11, 2025 • 10min

Stopped Using Link Inserts, Rankings Increased

Link insertions might seem effective, but many aren't worth the effort. Discover how one SEO stopped using them and saw a boost in client rankings. The discussion delves into the tiers of link inserts and highlights superior alternatives. You'll learn about the true value of backlinks and get insights from a compelling case study. Tune in for best practices and get ready to rethink your link-building strategies!
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5 snips
Feb 10, 2025 • 7min

Google Targets Sites That Make Visitors Scroll Too Much

Google is cracking down on websites that force users to scroll excessively, starting with notorious recipe blogs. This move aims to enhance user experience and drive searchers back from competitors like ChatGPT. The discussion highlights how spammy SEO tactics obscure answers to maximize time spent on pages, frustrating users. With these new guidelines, content must become more organized and aligned with search intent. Expect similar changes to spill over into other niches in the future as Google prioritizes user-friendly search results.
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5 snips
Feb 9, 2025 • 10min

Helpful Content Update Recoveries - Is the HCU Over?

Dramatic recoveries in website rankings signal a potential end to Google's Helpful Content Update. Insights reveal the critical importance of originality in content creation to avoid penalties. The discussion highlights user experiences and strategies for navigating the evolving SEO landscape influenced by AI advancements. Experts emphasize the need for unique, intent-driven content and strategic backlinking methods for success. Stay ahead of the curve with best practices that adapt to changing search engine criteria.

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