The Edward Show

E413: Lots of people are saying Instagram is giving less visibility than it used to. I challenge that then share some fresh new hacks I have for TikTok, Instagram Reels, and LinkedIn. And why Snapchat is incredibly underrated, and how to use Pinterest if you’re a talker. 00:00 Introduction 00:37 The Instagram Algorithm Changes 01:13 TikTok's New Generous Algorithm 02:48 Reusing Content in a New Way 03:39 The TwitterX Ads Glitch 05:22 YouTube Shorts for SEO 06:06 LinkedIn Video Strategies 09:18 Snapchat's Unique Audience 10:27 Pinterest Grind 11:48 Exploring Facebook Reels 12:20 Final Thoughts #socialmediamarketing #digitalmarketing #growthhacking The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/

E412: Lots of top people are getting rejected from the SearchGPT beta. This guy, however, not only got accepted but also gave somewhat of a harsh review. He shares what it’s like (I share his screenshots), explains its limitations and problems, and compares it to his favorite AI tool. Then I share the pushback he received with his review. The source material: https://x.com/ananayarora/status/1825341266936438905 00:00 Is SearchGPT the Future of Search? 00:09 SEO Experts Get Denied 00:56 Ananay's Harsh Review of SearchGPT 01:06 Meeting Ananay at Forbes Under 30 Summit 02:11 Detailed Review of SearchGPT Features 04:32 Comparing SearchGPT with Other Tools 05:35 The Future of SearchGPT 06:21 Final Thoughts #seo #searchengineroundtable #searchgpt #digitalmarketing The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/

E411: I just gave this advice to my friend Vova, who’s today starting a new brand. He’s posting daily videos growing a new audience. I originally told him #9 from this new Shaan Puri post, “#9 - MrBeast’s 100 video rule.” Then realized the whole thing - all 9 rules - is worth sharing. In the past 5 years, Shaan Puri’s built audiences of: - 500k+ newsletter subscribers. - 400k X followers. - 500k+ YouTube subscribers. - 100,000,000+ total downloads of his podcast. Here are his 9 principles for how he did it. Read it here and subscribe to his newsletter: https://www.shaanpuri.com/mailbag/how-would-you-build-an-audience-from-scratch-in-2024 00:00 Vova's Challenge 00:37 Elad’s Challenge 00:51 Vova's First Video 01:07 Shaan Puri's 9 Keys to Building an Audience 03:14 Lesson 1: Forget the Numbers 05:00 Lesson 2: Find Your Inner Nerd 07:14 Lesson 3: Build a Magnet, Not an Audience 07:46 Lesson 4: The Five D's 08:54 Lesson 5: No Such Thing as Too Long, Only Too Boring 09:02 Lesson 6: Content Over Production Quality 09:54 Lesson 7: Create a Binge Bank 10:39 Lesson 8: Sell a Feeling, Not Information 11:41 Lesson 9: Be So Good They Can't Ignore You 13:03 Final Thoughts #contentmarketing #digitalmarketing #socialmediamarketing #myfirstmillion The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/

E410: A lot of SEOs and web developers rely on Google PageSpeed Insights. But there’s a dark truth behind this tool and others like it. The truth is that these tools are often wrong. Not only are they wrong, but they commonly are the cause of wasted resources and complacent underperformance. This is the reality. 00:00 Introduction: Controversial Opinions 00:39 The Truth About PageSpeed Insights 02:18 Real-World Examples and Experiences 04:14 The Impact of Page Speed on Rankings 04:57 Comparing Page Speed to Social Media Engagement 06:34 Google's True Ranking Factors 09:00 Advice for SEOs and Clients 10:08 Seeking the Truth in SEO #seo #searchengineoptimization #pagespeed #digitalmarketing The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/

E409: I’m seeing a lot of upward trajectories on Google Trends. One I expected but many I didn’t expect. And a friend is using this to start a new brand. I’m seeing a lot of success. Here’s how to take advantage of these opportunities. As mentioned in the episode - "How a Digital Marketing Noobie Can Beat a Pro" - https://youtu.be/avWYynYI53I 00:00 Interest in SEO Over the Last Two Decades 01:34 The Formula One Idea 03:02 Consistency in Social Media 05:48 The Curious Learner Bias 07:10 Formula One and SEO 12:09 Gut Health and Other Growing Niches 14:59 Encouragement #socialmediamarketing #personalbrand #digitalmarketing #branding The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/

E408: The Google August Core Update began its month-long rollout on August 15th. It’s supposed to remedy the pain content-based sites felt from the September 2023 Helpful Content Update and the March 2024 update. Here’s the top information about it, what the SEO community is saying, and how I recommend moving forward based off this update. Read it here: https://searchengineland.com/google-august-2024-core-update-rolling-out-now-445221 Directly from Google Search Central Blog: https://developers.google.com/search/blog/2024/08/august-2024-core-update 00:00 Introduction to the August 2024 Core Update 00:20 Impact of Previous Updates on Content Sites 03:04 Details of the August 2024 Core Update 03:45 John Mueller's Statements 05:40 Volatility in Search Engine Results 06:45 Skepticism and Community Reactions 07:46 Strategies Moving Forward 13:58 Final Thoughts #seo #searchengineoptimization #digitalmarketing The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/

E407: TwitterX’s newest version of its native AI, Grok, Grok 2.0 lets you generate images of anybody doing anything. And don’t get this mistaken for negligence. This was a deliberate stunt by the team at X to go viral and get people talking. It worked, and people are going crazy. Right now, you can generate images of anybody in your niche doing anything. And this creates a wild opportunity for marketers. AND… I won’t be surprised if this functionality disappears by next week and takes everybody’s image-generation history with it. Wild stuff. 00:00 X’s Grok 2.0 00:41 X’s Internal Marketing Tactics 01:22 Grok 2.0 for Niche Marketing 02:07 Engaging Content with Grok 2.0 03:30 Making Detailed Prompts with ChatGPT 05:38 Storing and Using Images 07:34 The Future of Grok 10:56 Podcast Sign-off #digitalmarketing #ai #artificialintelligence #contentmarketing The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/

E406: I spent 3 months hardcore going on podcasts and in those 3 months went on 30 podcasts. 10 appearances per month. But what’s crazy is those podcasts led to: - Exact match anchor text to pages that are now ranking - Increase image SEO - Brand mentions used by AI - And opportunities I’m only now realizing I didn’t properly capitalize off of I’m so hyped about the non-obvious ways I’m going to use podcast guest appearances to do marketing for my product - that’s what I’m sharing on this episode of the show. The tools mentioned: - https://aipodcastmatcher.com/ - https://www.matchmaker.fm/ 00:00 Introduction: Google Images 00:22 Using Multiple Platforms for Image SEO 01:20 Podcast Guesting Is Crazy 02:58 Backlink Strategy Through Podcasts 04:15 Anchor Text 05:05 Why I Originally Stopped Podcasts 07:05 Revisiting Podcasts 10:40 SEO Insights 13:39 TikTok Success 14:46 Final Thoughts #seo #searchengineoptimization #digitalmarketing The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/

E405: Ryann_Wealth started a new self-branded (not faceless) Instagram and in two weeks got to 125,000 followers. He walks around his parent’s house talking about entrepreneurship. He is literally 14 years old. His new brand is already making money. Ryan is making use of the Curious Learner Bias. He is not an expert entrepreneur, nor does he claim to be. He’s learning every day and sharing what he’s learning. But he’s also doing it in polarizing ways. The tactics he uses are extremely repeatable - for any brand. This is an inspiring episode. If this 14-year-old can do it, anybody can. There’s no time like the present to start. The Reddit Thread: https://www.reddit.com/r/InstagramMarketing/comments/1egu984/14_year_old_kid_hit_125k_followers_in_2_weeks/ Ryann_Wealth’s profile: https://www.instagram.com/ryann_wealth/reels/ 00:00 Why Young People Excel at Quickly Building Brands (Not Time nor Energy) 00:22 Introducing Ryann Wealth 00:37 Ryann’s Growth Strategies 01:11 The Curious Learner Bias 01:36 Ryann’s Engagement Tactics 05:22 Emotional Reactions in Videos 08:17 Accidental Viral Moments and Rage Baiting 11:07 Energy Use and Niche Learning 14:35 Final Thoughts #tiktokmarketing #instagrammarketing #socialmediamarketing #digitalmarketing The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/

E404: Here’s how long it takes to go viral on TikTok and Instagram. I’ve posted videos over 650 days in a row on TikTok and Instagram Reels. Over 1,200 videos. I’ve had viral hits more times than I can count. This is what you can expect. ------ Recorded from a lovely river boat café in Europe. Yesterday’s episode about How Long It Takes to Rank on Google: https://youtu.be/1sCpUJdNsl4 00:00 Where I Am 00:23 Today's Topic: TikTok and Instagram Hits 00:32 SEO Insights: Ranking 1 on Google 01:57 Viral Videos and Benchmarks 02:58 TikTok vs Instagram: Speed of Virality 03:29 Case Study: Silicon Valley Bank Collapse Video 04:11 Instagram's Unique Virality Timeline 05:50 Ranking on Google: A Shortcut 09:14 Conclusion: Knowing If You Have a Hit 09:59 Final Thoughts from the Boat Cafe #tiktokmarketing #instagrammarketing #socialmediamarketing #digitalmarketing The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/