The Edward Show

E424: The Google Algorithm Leak back in May revealed so much about the actual way Google works. Not how the representatives said it should work - but how it actually works. Revisiting the Leak months later, these are 7 of the most notable takeaways. Seven things that Google measures that will affect your search engine optimization efforts. A few of these might surprise you. Read the original post here: https://www.wordstream.com/blog/google-algorithm-documents-leak 00:00 Intro to the Google Leak 01:31 Domain Authority 04:12 Clicks and Engagement 06:03 The Backstory of the Google Leak 07:32 Content Freshness 09:47 Change History 12:36 Originality 13:28 Site Size and Age 15:42 Chrome Data 16:59 Final Thoughts #seo #searchengineoptimization #googleapileak #digitalmarketing

E423: Taylor Swift in 2024 had her biggest year by far. According to Google Trends, her interest doubled from its previous peak, and that same previous peak is now her new normal. But what caused this? Turns out it was a combination of preparation, partnerships, branding, and public relations. A healthy marketing mix. This podcast goes into each of these in detail. This is Taylor Swift’s marketing strategy that caused her to become one of the biggest trends of 2024. From the Reddit thread: https://www.reddit.com/r/marketing/comments/16xyrr8/whoever_is_handling_taylor_swifts_marketing_is/ 00:00 Taylor Swift's Popularity Spike 00:48 A Marketing Masterclass 01:52 Reddit Insights 02:33 NFL and PR Strategies 07:30 Merchandising and Fan Engagement 09:02 Consistency and Branding 12:23 Concluding Thoughts The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/ #MarketingCaseStudy #PublicRelations #DigitalMarketing #MarketingTrends

E422: The founding story of Reddit - The Front Page of the Internet. And how Reddit created hordes of fake users at its beginning to make new users think they were part of a preexisting vibrant community. The story of how Reddit started is a legendary one with tons of lessons for founders and marketers. This is how Reddit got its first users and eventually got off the ground. Read it on the First 1,000 Newsletter: https://read.first1000.co/p/-reddit 00:00 Reddit's Influence 00:42 The Request I Received 01:58 Founding Story of Reddit 04:59 Pressure to Launch 06:56 Struggle for Early Users 09:52 Faking Users To Establish Critical Mass 12:14 Building Trust 14:44 Reddit's Success and Legacy #startups #ycombinator #digitalmarketing #growthhacking The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/

E420: Overlooked and underrated, High-Leverage Keywords are keywords that represent more than one acquisition. Keywords that could mean many users or customers. Keywords that can get you and your brand clout. Keywords that, just by ranking for them, can get you backlinks, allowing you to rank for even more High-Leverage Keywords. Bottom-of-funnel keywords that can and should be leveraged. High-Leverage Keywords are some of my favorite things in SEO. And after hearing this, hopefully, they will be for you, too. 00:00 Introduction to High-Leverage Keywords 00:28 At the Bottom of Funnel 00:47 Targeting Large Groups and Decision Makers 01:57 Creative Keyword Strategies 02:13 Guest Article Submission Keywords 04:13 Embed Keywords 06:18 SEO Benefits 07:59 Conclusion #seo #searchengineoptimization #digitalmarketing #growthhacking The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/

E419: I share the three best digital marketing newsletters and read an example from the newsletter I picked as #1. If you want actionable digital marketing hacks, stories, case studies, and advice delivered to your inbox each week, this is for you. The insights shared in these newsletters, especially #1, are creative, fun, and will get you proven results without tremendous effort. The newsletters are: 1. https://edwardsturm.com/newsletter/ 2. https://www.shaanpuri.com/ 3. https://read.first1000.co/ And the example (shared in the video) from the top-picked newsletter is “Pareto SEO: The 20% of SEO That Matters” - https://edwardsturm.com/articles/pareto-seo/ These newsletters cover everything: - Digital marketing growth hacks that get traction to new ventures fast - SEO hacks - The greatest and most up-to-date social media tricks - Paid media funnels - Conversion rate optimization - Growth marketing to scale existing businesses with high ROI methods - Email marketing - Digital guerilla marketing for startups - Viral marketing - So much more The top-chosen newsletter, especially, is directly actionable and provides clear results. All newsletters are friendly to both digital marketing newcomers and experts. 00:00 The Best Digital Marketing Newsletter 00:21 Preface to the Example 01:16 Google's Push for YouTube Videos 02:16 Edward Sturm’s Newsletter, Shaan Puri’s Newsletter, and the First 1000 Newsletter 04:19 Technical SEO Essentials 06:32 Ranking for Low-Hanging Fruit Keywords 08:49 Dedicated Pages for Competitive Keywords 09:44 Bottom of Funnel Keywords 12:07 Backlink Strategies 13:48 Conclusion #digitalmarketing Listen here or watch on YouTube with screenshots of everything shared: https://youtu.be/tdrHDcXINNI

E418: YouTube Shorts and YouTube Videos have the craziest velocity of Google rankings in both speed and percentage of content being ranked. 6/6 of my most recent YouTube Shorts are showing on the first page of Google for their keywords. As are SEO-targeted YouTube Videos from other companies. With YouTube Shorts and main videos, the coverage a brand can get in a short amount of time with little effort is insane. This is how to do SEO with YouTube Shorts. 00:00 Introduction: YouTube Shorts for SEO 00:27 Case Study: Samsung Galaxy Station Video 01:56 Potential 02:47 Disrupting Industries 03:44 Affiliate Marketing 05:02 Keyword Targeting and Content Creation 05:56 Practical Implementation 07:59 Hiring and Training Creators 10:28 Maximizing ROI 11:52 The Future of SEO with Video #seo #searchengineoptimization #youtubeseo #digitalmarketing The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/

E417: Immediately, when looking at the keywords LinkedIn Pulse is ranking #1 for, a handful of Parasite SEO pages can be easily identified. Marketers are doing some serious Parasite SEO with LinkedIn Pulse and it is ranking #1 for so many lucrative keywords. Here's what some of these wild keywords are and the super spammy way this is being done. 00:00 Introduction 00:28 Hilarious Keyword Rankings 01:14 Parasite SEO Techniques 02:32 Best Recliner Chair 02:54 Fake Engagement and Followers 04:59 AI-Generated Content 07:59 Creating a Legitimate Brand 11:20 Final Thoughts #seo #searchengineoptimization #parasiteseo

E416: Lots of SEOs and digital marketers believe nofollow backlinks have no value. Multiple experiments prove otherwise. This episode shows two experiments where nofollow links result in an SEO ranking bump. Nofollow links contain value! Read it here: https://seosherpa.com/seo-experiments/ 00:00 Introduction to Today's Topic 00:20 Fascinating SEO Experiments 02:51 Deep Dive into Nofollow Links 05:14 Experiment Results 07:57 The Value of Nofollow Links 08:57 Final Thoughts #seo #searchengineoptimization #digitalmarketing The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/

E415: An epiphany I have had time and time again. What’s become ordinary to me is still interesting as heck to lots of other people. Half of the battle with content marketing is good subject matter. That comes naturally to those genuinely interested in their topic. The other half of the battle is energy and enthusiasm. 00:00 Epiphany on Instagram Followers 02:01 Enthusiasm in Content Marketing 03:47 Properly Leveraging Viral Content 04:49 Big Companies Making AI Advertisements 06:43 SEO Insights - Nofollow vs. Follow Links 08:52 Final Thoughts #contentmarketing #digitalmarketing #socialmediamarketing The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/

E414: 5 successful boring businesses and how they got their customers, clients, visibility, and awareness. Practical strategies anybody can copy. The many ways these boring businesses appear where their customers are. No need to complicate it with this one! 00:00 Introduction 00:18 Story 1: Mailbox Replacement Business 02:07 Story 2: Wealth Management Firm with SEO 04:27 Story 3: Mobile Car Detailing 07:30 Story 4: Industry Expo 09:12 Story 5: SaaS for Instagram Marketing Automation 09:40 Final Thoughts #digitalmarketing #seo #searchengineoptimization The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/