The Edward Show

E434: A guy in the Urban Farming niche made total $432,483.50 + an additional $130,000.00 and $21,000.00 with his business, mainly from Instagram. First, he gives an overview of who he is and what he’s doing. Then he gives a more specific breakdown of his funnel, his operational details, and his exact marketing strategy. After, he recommends to various Instagram creators how they can monetize their audiences. He answers questions about how much he spends on paid advertising, and what to do if you have a faceless account. This is a good one. See the Reddit thread here: https://www.reddit.com/r/InstagramMarketing/comments/1fd2cks/i_made_43248350_from_social_media_marketing_922/ 00:00 Introduction 01:06 Making Hundreds of Thousands of Dollars as an Urban Farming Influencer 02:22 Operational Details 04:54 Monetization Strategies for Creators 09:14 Instagram Paid Advertising Insights 12:36 Wrap-Up The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/ #instagrammarketing #socialmediamarketing #personalbranding #digitalmarketing

E433: We look at the time Samsung bought out the train station in front of the new Apple Store Malaysia. Samsung used a legal loophole to do this and renamed the station, “The Samsung Galaxy Station.” They also bought out all the ad space in the station. People had to walk through nonstop ads of Samsung devices to get to the new Apple Store. Next, we look at Burger King’s viral Moldy Whopper Campaign. Burger King made videos and an image of a Whopper decomposing for 30 days and getting super moldy. Then Burger King put enough ad budget behind this to get 8.4 billion impressions on their moldy Whopper. You won’t believe what the sales outcome was. Finally, we look at a big marketing fail. Fiji Water said, “The label says Fiji because it’s not bottled in Cleveland.” Well, the city of Cleveland was offended by this so they did some tests. They found Fiji water contained 6.3 micrograms of arsenic per liter, whereas Cleveland tap water, which was also tastier and better for the environment, had no arsenic. And throughout all of these, we look at their low-cost/no-cost alternatives that any company can do. SEO. Build in Public. And benevolent social media marketing. This is a good one. You’re going to enjoy it. 00:00 Apple's Grand Opening in Malaysia 00:09 Samsung's Clever Response 00:42 The Samsung Galaxy Station 01:17 Apple's Controversial 'Crush' Ad 02:10 SEO Tactics for Competing with Big Brands 05:31 Burger King's Moldy Whopper Campaign 06:53 Authenticity in Marketing 11:04 Fiji Water's Marketing Fail 14:45 Final Thoughts The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/ #digitalmarketing

E432: There’s a belief in SEO that backlinks from websites, and especially from pages, that link out to thousands of other sites, are not enough to do anything. “This page gives so many algorithmic votes of confidence (aka SEO backlinks) that they stop mattering,” the theory goes. But is this true? This experiment tests this and turns back results that are directly actionable. 00:00 Backlinks from Webpages with Thousands of Links Work 01:15 SEO Link Building 101 and Backlinks 03:10 The PageRank Split Test Explained 04:52 Real-World Application and Results 06:14 Manipulating Language Around Backlinks 07:41 Creative Ways to Get Backlinks 08:11 Final Thoughts The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/ #seo #linkbuilding #searchengineoptimization #backlinks

E431: This is the true story of when Google forgot to renew its domain name, Google.com, and somebody purchased it and literally owned it. That somebody is Sanmay Ved, and he wrote this article on what went down: https://www.linkedin.com/pulse/i-purchased-domain-googlecom-via-google-domains-sanmay-ved/ Then the Verge reported on the amount paid to him by Google: https://www.theverge.com/2016/1/29/10868404/google-reveals-how-much-it-paid-the-guy-who-bought-google-com “Sanmay Ved somehow managed to purchase ‘google.com’ from Google Domains when the company apparently forgot to renew its domain name.” -The Verge. 00:00 The True Story of Buying Google.com 00:44 Sanmay Ved Who Purchased Google 01:39 How It Happened 07:32 The Aftermath and Donation 10:05 Conclusion The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/ #digitalmarketing

E430: This is a crazy hack for increasing SEO backlinks and brand awareness. All the time Meetup organizers step down. By doing what’s described in this podcast you can get notified when this happens so you can take over the abandoned meetup that the organizer worked hard to build. It’s now your meetup. Then, with this meetup, you can increase backlinks, brand authority, and even an email list… from anywhere in the world. You don’t even need to attend the events. Crazy hack. 00:00 Getting Backlinks with Events 00:50 Taking Over Abandoned Meetup Groups 03:59 Branding Groups 05:42 Advanced Link Building Strategies 07:47 Growing the Meetup and Brand 09:02 Finding and Co-Hosting Events 10:03 Final Thoughts The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/ #linkbuilding #searchengineoptimization #digitalmarketing #seo

E429: A common question I get is, “I have this idea. I’m not sure it could work. I’m passionate about it, though. Really passionate, in fact. Do you think it could work?” I received this question from my landlord just today. I also received a variation of it from somebody I was with yesterday. If you’re not sure your idea could work, this is my response. 00:00 IA Question from My Host 00:37 My Social Media Strategy 01:50 Success Stories 03:10 Persistence 04:41 Social Media Challenges 10:28 Aspiring Content Creators 11:57 The U.S. vs. European Markets 14:03 The Best Time to Be Alive The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/ #digitalmarketing

E428: Reddit is making changes that make Parasite SEO harder, but not yet impossible. Here’s what is happening. And the ways Google has made LinkedIn Parasite SEO more competitive. Plus, is there an actually good way to engage in blackhat digital marketing? What’s suggested in this pod might actually be it. 00:00 Introduction - Parasite SEO Crackdown 01:13 How Parasite SEO Works on Reddit 02:10 Changes in Parasite SEO 03:13 Reddit's New Moderation Policies 05:27 Parasite SEO on Other Platforms 06:21 Sustainable Black Hat Strategies 08:09 Final Thoughts #parasiteseo #blackhatseo #seo #searchengineoptimization

E427: 5 examples of apps people cooked up with Cursor - the most hyped AI code editor. 8-year-olds are even making apps with Cursor! This tool is a game changer for people with marketing savvy. It becomes even cheaper to make a MicroSaaS and to make linkable assets. Build backlinks or create a product you can market with SEO and social media, and profit from. 00:00 Late Night Discovery 00:30 5 Examples 02:01 Backlinks With Remove BG 03:08 Leveraging Cursor 07:21 Marketing 09:07 Building a Brand 11:06 Case Study: BestReasonsWhy.com 13:01 Final Thoughts The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/ #ai #seo #digitalmarketing

E426: How to rank 1 on Google if you’re stuck ranking within the top 10. The common mistakes that keep a page at positions 5-10 instead of the #1 spot. If you are on page 1 of Google, but you can’t get to the number 1 spot, this podcast will tell you what to do. Recorded from the Grand Hotel Vilnius, in Lithuania. Answering https://www.reddit.com/r/SEO/comments/1f7sz49/all_pages_are_ranking_in_top_10_but_stuck_how_to/  00:00 Stuck on Google's First Page 00:52 Understanding the Problem 01:35 On-Page SEO Optimization 03:19 Intent and CTR 07:38 Advanced Techniques and Link Building 10:18 Final Thoughts The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/ #seo #searchengineoptimization #digitalmarketing #growthmarketing

E425: People commonly overestimate backlinks and anchor text while underestimating the language that appears around your brand name. With proper language associated with your brand and website, you can rank #1 for many great keywords. Here’s what to do to achieve this, especially if you have a new site. 00:00 Off-Site Signals 00:17 Looking at Existing Rankings 01:10 Technical SEO Basics 02:33 Creating Targeted Pages 04:37 Off-Site Language Hacks 05:39 Conclusion The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/ #seo #searchengineoptimization #digitalmarketing #linkbuilding