The Edward Show

E525: The SERPs (search engine results pages) for the most competitive keywords fluctuate A LOT. This is especially the case for seasonal keywords. This is how you rank for hyper-competitive seasonal keywords in a thick ocean of competent competition. Source: https://www.reddit.com/r/SEO/comments/12ihay2/link_building_in_2023_strategies_that_have_worked/ Further resources: Compact Keywords - https://compactkeywords.com/ High Leverage Keywords - https://www.youtube.com/watch?v=qdN2D_RLT0I My Exact Social Media Posting Strategy: https://edwardsturm.com/articles/social-media-posting-strategy/ 00:00 Six Days of Link Building 00:41 Overlooked Keywords vs. Competitive Keywords 01:32 Keyword Timing 03:24 Seasonal Keywords and Strategic Link Building 05:56 Alternative Strategies for Competitive Keywords 07:03 Using User-Generated Content for SEO 08:43 Conclusion The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/ #seo #linkbuilding #backlinks #searchengineoptimization

E524: The story of an SEO who enhanced a page with a simple linkable asset. This little trick got the client ranking from position 15 to position 1 in a very competitive niche. Linkable assets - one of the coolest link building tactics in search engine optimization. Create things that are useful, cool, or interesting that compel others to give you backlinks. I share this story as well as give other examples of powerful linkable assets. Story source: https://www.reddit.com/r/SEO/comments/12ihay2/link_building_in_2023_strategies_that_have_worked/ 00:00 Introduction to Linkable Assets 00:34 Creating a Simple Linkable Asset 01:02 Using a Calculator as a Linkable Asset 04:56 Advanced Strategies for Linkable Assets 07:30 Conclusion and Final Thoughts The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/ #seotips #searchengineoptimization #marketingstrategy #digitalmarketing

E523: What do you do when you’re a hyper-niche company in need of backlinks from relevant websites? First, you exhaust your hyper-niche sites. But that happens fast. So then - you get generic sites! This video explains how to structure niche link building articles on generic websites so that your website gets better rankings in the search results! Source: https://www.reddit.com/r/SEO/comments/12ihay2/link_building_in_2023_strategies_that_have_worked/ More link building: Ranking for High Volume Keywords One Year Early - https://youtu.be/HHzYCJJdWig Exact Match Anchor Text Hurting Google Rankings - https://youtu.be/Vf1C4hvBv7s Low Domain Authority Sites Increase Google Rankings - https://youtu.be/o64AfxcO_Pc 00:00 The Link Building Story 00:56 Understanding Backlinks 01:47 Challenges in Niche Link Building 02:41 From Niche to Generic Content 03:54 Implementing the New Strategy 04:11 Results 06:04 Conclusion The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/ #seotips #searchengineoptimization #marketingstrategy #digitalmarketing

E522: You have a super high-volume year-specific keyword only searched for a few months. “In 2025,” “in 2026,” “in 2027.” The keyword increases a year every year. What’s the most sure-fire way to rank for these keywords? Go after them one year early! Two successful stories on this episode of doing that. Source: https://www.reddit.com/r/SEO/comments/12ihay2/link_building_in_2023_strategies_that_have_worked/ 00:00 An Exciting SEO Trick 00:27 Building Links for Future Events 01:30 Targeting Future Keywords 03:34 Personal Experience 06:11 Conclusion The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/ #seotips #searchengineoptimization #marketingstrategy #digitalmarketing

E521: This guy went on a 4 month generic anchor text link-building campaign and was able to rank for a keyword in the 90th percentile of difficulty within the credit card niche. Here’s what you need to know about exact match anchor text vs partial match vs generic. Source: https://www.reddit.com/r/SEO/comments/12ihay2/link_building_in_2023_strategies_that_have_worked/ Low Domain Authority Sites Increase Google Rankings: https://youtu.be/o64AfxcO_Pc 00:00 De-Optimized Link Building 00:30 Case Study: Medium Credit Card Company 01:13 Strategy Breakdown: Generic Anchors 02:29 Results and Insights 03:36 Natural Backlink Profiles 04:44 Additional Tips 06:31 Episode Wrap-Up The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/ #seotips #searchengineoptimization #marketingstrategy #digitalmarketing

Exploring the controversial question of whether it's acceptable to steal ideas, the discussion dives into personal experiences of content theft. The speaker reveals their viral hook appropriated by a popular influencer and reflects on the ethics of borrowing in entrepreneurship. Tales from notable figures like MrBeast and Mark Zuckerberg illustrate how idea theft can lead to success. The podcast offers a candid look at navigating the delicate balance between inspiration and ethics in creative industries.

Dive into the complex world of Reddit Parasite SEO, where strategic thinking can outsmart Google. Explore the risks of manipulation and the penalties that come with missteps. Discover the fine line between authentic marketing and questionable tactics, highlighting the need for compliance with search engine guidelines. Advanced strategies are revealed to help you navigate this tricky terrain and avoid detection, making it a high-stakes game of chess for brands seeking visibility.

E518: Alexander Mashinksy, the founder and ex-CEO of Celsius Network, pleads guilty to multi-billion dollar fraud scheme, and is sentenced to 30 years in prison. But before Celsius, he was already set for life. Celsius Network wasn’t a risk he had to take. How do I know this? I met him. On multiple occasions, I met him and executives at Celsius. These are my stories from those encounters and then how this relates to digital marketing (the subject of this daily podcast) and to business. This is what we can and should learn from this horrible fail. Mentioned in the episode: Pareto SEO: The 20% of SEO That Matters: https://edwardsturm.com/articles/pareto-seo/ How to Do Great Work by Paul Graham: https://paulgraham.com/greatwork.html Lessons from Jay Penske: https://edwardsturm.com/articles/lessons-from-ryan-reynolds/ Timestamps 00:00 Alex Mashinsky's Fraud and Imprisonment 05:43 Celsius Network and Red Flags 09:04 Lessons from the Crypto Winter 11:03 SEO and Digital Marketing Insights 17:38 Consistency Is the Greatest Shortcut 22:06 Final Thoughts The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/ #business #digitalmarketing #marketingstrategy #technology

Dive into the world of YouTube Playlist SEO, a game-changing strategy for ranking high on competitive keywords. Discover how playlists offer a more engaging and less resource-intensive alternative to lengthy articles. Learn the secrets behind crafting SEO-optimized playlists that can effectively target multiple keywords. The discussion reveals why this overlooked aspect of SEO could become the next big trend in digital marketing. Get tips on efficient video creation and explore the decline of traditional top-of-funnel SEO!

E516: You have a list of keywords. The search engine results pages are similar for all keywords. But the keywords sound different from each other. When do you target keywords with one page and when do you target keywords with multiple pages? That’s what you’re getting on this action-packed episode of the show. 00:00 Introduction to Keyword Targeting 00:27 Example Keywords and SEO Strategy 01:03 Bottom of Funnel Keywords 01:24 When to Target Multiple Keywords 01:46 Search Intent and Page Titles 02:21 Creating Separate Pages for Different Keywords 04:16 When to Combine Keywords on One Page 06:21 Conclusion The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/ #seotips #searchengineoptimization #marketingstrategy #digitalmarketing