The Edward Show

Using AI to Create Content That Outranks Forbes

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Apr 25, 2025
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ANECDOTE

AI Content Outranks Forbes

  • A content creator used ChatGPT two years ago to create a white label partnerships guide.
  • His guide outranks Forbes for nearly two years by adding unique partnership categories with examples and visuals.
INSIGHT

Google Rewards Value Over Authorship

  • Google values content that delivers genuine value over just human-written content.
  • Combining AI as a research tool with unique expertise creates content that ranks well.
ADVICE

Target Keyword and Intent

  • Define a clear target keyword and know the searcher's intent before content creation.
  • Make it immediately clear in the first sentence that your page satisfies that intent.
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