The Edward Show AI Overviews Reduce CTR by 34.5%: The End of Blog SEO?
Apr 28, 2025
A recent study reveals that AI Overviews in Google Search drastically reduce click-through rates by 34.5%. Surprisingly, these overviews are mostly triggered by informational searches. This raises a critical question: Is blog SEO becoming obsolete? The discussion emphasizes the urgent need for marketers to pivot towards bottom-of-funnel strategies as AI reshapes the search landscape. Tune in for valuable insights on adapting SEO tactics in this new era of search!
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AI Overviews Reduce Click-Through Rates
- Presence of AI overviews in Google search reduces click-through rates by about 34.5% on top-ranking pages.
- AI overviews are triggered 99.2% by informational intent keywords, which affects blog SEO focused on such queries.
AI Overviews Promote Zero-Click Searches
- AI overviews function similar to featured snippets but cite many links, diluting clicks for any one source.
- These summaries enhance zero-click searches by providing thorough answers directly in the search results.
Target Transactional Keywords for SEO
- Focus SEO efforts on transactional, bottom-of-funnel keywords where searchers seek direct solutions.
- These keywords require clicks for conversions even if AI overview snippets are present.