The Edward Show

The Page Speed Myth: What Really Matters for SEO

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Apr 26, 2025
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ANECDOTE

Brian Dean's Page Speed Experiment

  • Brian Dean improved a page's speed from a Google PageSpeed Insights score of 13 to 100 without changing the content.
  • Despite this, there was no change in rankings or visitor numbers from Google search.
INSIGHT

Fast Rendering Over PageSpeed Scores

  • Fast time to start rendering matters more than overall page speed score.
  • Users want to see readable content quickly to avoid bouncing back to search results.
INSIGHT

First 2-3 Seconds Impression

  • The key SEO factor is how visitors feel within the first 2-3 seconds on page load.
  • Immediate impression from first visible content and headings determines user engagement.
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