The Edward Show Help a Reporter Out Is Back: This Is the Guy Who Revived It - Brett Farmiloe
Apr 23, 2025
Brett Farmiloe, founder of Featured and the new owner of Help a Reporter Out (HARO), shares his journey in reviving this essential platform. He discusses the new measures against spam and low-quality contributions, aiming to protect journalists while amplifying voices. Brett highlights the challenges of combating AI-generated content and the importance of identity verification. He also contrasts HARO with other sources, emphasizing continuous improvement and the evolving landscape of journalism and source connection.
AI Snips
Chapters
Transcript
Episode notes
How HARO Works
- Help a Reporter Out (HARO) connects journalists with expert sources to create valuable stories.
- Journalists post queries, experts reply, and if accepted, they gain press and SEO backlinks.
Reviving Trust in HARO
- HARO was discontinued partly due to lost trust from journalists amid rising AI misinformation.
- Reviving HARO involves combating AI spam and strengthening trust through identity verification.
Combatting Spam and AI Slop
- HARO blocks responses that don't help reporters, using manual review and reporter feedback.
- The platform takes a hard stance against AI-generated low-value responses and spam to protect journalists.